Meet Bozoma Saint John: The woman tasked with fixing Uber's image

Uber is trying to move past recent scandals and the resignation of CEO Travis Kalanick by changing its corporate culture. Those scandals include sexual assault allegations and safety issues. The ride-hailing giant hired Bozoma Saint John as its Chief Brand Officer last month to turn around the $68 billion company's image. Gayle King reports.
Subscribe to the "CBS This Morning" Channel HERE: bit.ly/1Q0v2hE
Watch "CBS This Morning" HERE: bit.ly/1T88yAR
Watch the latest installment of "Note to Self," only on "CBS This Morning," HERE: cbsn.ws/1Sh8XlB
Follow "CBS This Morning" on Instagram HERE: bit.ly/1Q7NGnY
Like "CBS This Morning" on Facebook HERE: on. 1LhtdvI
Follow "CBS This Morning" on Twitter HERE: bit.ly/1Xj5W3p
Follow "CBS This Morning" on Google+ HERE: bit.ly/1SIM4I8
Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: cbsn.ws/1RqHw7T
Get your news on the go! Download CBS News mobile apps HERE: cbsn.ws/1Xb1WC8
Get new episodes of shows you love across devices the next day, stream local news live, and watch full seasons of CBS fan favorites anytime, anywhere with CBS All Access. Try it free! bit.ly/1OQA29B
---
Delivered by Charlie Rose, Norah O’Donnell and Gayle King, "CBS This Morning" offers a thoughtful, substantive and insightful source of news and information to a daily audience of 3 million viewers. The Emmy Award-winning broadcast presents a mix of daily news, coverage of developing stories of national and global significance, and interviews with leading figures in politics, business and entertainment. Check local listings for "CBS This Morning" broadcast times.

[@r.r4981]

She should be the CEO.

[@millicentschandorf-lartey5981]

She's amazing. Smart, tough, beautiful. Best wishes to her at Uber.

[@corazoncubano5372]

An intriguing woman with such beautiful dark skin.

[@ceciliagolden8986]

She is baad! What an inspirational worldview she has!

[@MSEDzirasa2015]

I love her vibrant spirit. So proud of this fellow strong Ghanaian woman. Congratulations Bozoma.

[@vernelledouglas1801]

Her achievements can encourage and young Caribbean people of colour to excel in fields other than sport and entertainment. Her face should be among those plastered on the walls of secondary schools all over our region.

[@glendadavis1662]

Good Vibes from this lady! I'm hoping she does Great in Uberland.

[@glowhit4664]

Absolutely stunning! Seemingly inside & definitely out.

[@darkwa2000]

Ghanaian pride

[@missgoldtwi2482]

😍😍

[@artraygalleryart1159]

Great inspiring interview Gail. Bravo Bozoma.

[@vvslphoto3287]

I really enjoyed this interview. She seems like a brilliant woman.

[@danielbortequaye3744]

Proud of you , you are my motivation keep climbing

[@ericbandar944]

I love her energy.... :)

[@sweetivy23]

I'm inspired!! Beautiful inside and out!!

[@Shamara418]

Kameshia Freeman Girl Me too!!!

[@Danny-fs1hk]

Beautiful!!!

[@claribelngundu2204]

Baaadest Chick in the game. You make all Africans sooo very proud. Thank u for being YOU 😘😘😍

[@predictedfallofrevlonseeni6468]

Transportation is typically not easy for a woman - at least in the eyes of others. Increasing revenue by 300% in 90 days, and another 200% on top of that in 6 months - was not easy for me. Yet I proved a woman can make a difference in transport. A woman of colour especially. I wish her the best of success. She is where she belongs. Women like us know we can do it!

[@tanyacreedon]

Being a woman driving for Uber is hard at times. But worth the struggle. To me it's an "addiction". Once I get that first drive of the day, I crave for more. lol I love driving. But the most I worry about right now is the pay, rating and the rude passengers. I have high hopes in uber now. Things are changing a little at a time. I see it.

[@janicelgo4522]

Spot on! You give the number first, and go as high as you can. Only you can fight for you.

[@prettybrownbrown7]

That outfit is everything

[@predictedfallofrevlonseeni6468]

She's a business fixer. I know this since I am likewise. Not easy, extremely risky, yet worth it when the impossible is achieved!

[@lvirgo2857]

I love women like her!💜❤💚💪. Strong. Beautiful. A light. Intelligent and a conqueror! God bless you. #keephustlinsister

[@missgoldtwi2482]

Love this woman!😍

[@hortenseclarke2589]

This lady reminds me of Grace Jones.

[@WHBJr]

Her kids are gonna be so well rounded!

[@anayahairandbeauty]

Wow badass boz you are awesome

[@fdfdfdfdffjkhgjkgffhsfgkkf4564]

You are an inspiration

[@barryhollywood9186]

As a white straight male, she’s awesome! I hope she changes the tech industry for the better as I’m sure she will

[@Alexavpl90503]

I love her Uber dress! Any driver out there would understand.

[@gervyNYC]

Inspiration♥️🌹♥️🌹

[@paleobc65]

7:22 That whole giving the salary number first didn't make sense until she said that if they give you the number first there's no way you can negotiate up again

[@cathycook2905]

paleobc65 I recently did this at an interview. I knew what they were willing to pay. I also know my worth. I didn’t get the call, but I have no regrets.

[@vernelledouglas1801]

Why have I never heard about this woman before? I wonder why her corporate success not been talked about in the Caribbean.

[@rigolicious1]

Get rid of uberpool or let us op out drivers dont like uberpol and give us back our original rates

[@jgamble482]

DriverBruh She's over branding not the CEO of the company ... your requests need to be filed with a different department.

[@sftaxitaxi1334]

beastmode32 uberppol is a bus

[@floydsteel1703]

What does keep hustling mean 😂😂 I hate Gayle

[@rudolfcarmona6990]

Integerty positive vibe safety n reaspect

[@Supreme-gu1jz]

God what a stunningly beautiful woman.

[@csxcobracsxcobra334]

BEST WAY TO FIX THIS IS TO RAISE DRIVERS PAY

[@Priust189]

She already quit

[@Dr.Freeman_]

What for a smart, intelligent and very attractive woman!

[@robertbest843]

Is UBER GOING to do anything about their UBER GO card that's ripping off the drivers!

[@beezy364]

Poor girl, she's a pawn and probably knows it too

[@firesign4297]

Bizzy jones A WELL!!! PAID! ONE! 😀😀😀

[@TawannaRucker]

I adore Bozoma Saint John!

[@huntleyt08]

Reminds me of Regina King.

[@elizuhowell]

#watchherwork

[@lc2296]

👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾

[@afterburnerfox]

#makeubergreatagain

[@derpderp215]

Not with Affirmative Action hires like this. Can't make anything great with affirmative action idiots like this racist woman.

[@robertbest843]

She's corporate and won't even look as she steps on us.

[@jgamble482]

Robert Best You obviously know nothing about her. You're on KZbin. Search her name and learn more about her before you cast unwarranted judgments against her.

[@estellabutler5424]

Robert Best: She should step on you and everyone who allows themselves to be stepped on. Opportunities are everywhere and I NEVER heard a woman say how the WHITE man is holding them bsck.

[@sftaxitaxi1334]

I like her,but uber will never fix, the company was build in drivers blood & money.

[@yellow12392]

Hustling is what Gayles bff Oprah Does all the time, chile pls. I wish this lady the best silicon valley is not diverse.

[@jgamble482]

Megan Brown She's moved from Silicon Valley back to New York.

[@stephenouma]

How tall is she anyone?

[@estellabutler5424]

Steve BONTRAGER: Why do you ask about her height? Why didn't you ask what schools she graduated from? Who raised her? Who inspired her to be great?

[@derpderp215]

#BoycottUber

[@herbertheimler300]

hahahaha

[@vegasinnercircle3345]

Pls know the drivers are the minorities here we might be many but very little respect pls remember this I'm a person of color but my brothers and sisters are the drivers

[@ultimatetacticalsurvival6728]

rocnride.me

[@jt5687]

Uber not good ill will go 👎

[@702luxor]

I hope the sister isn't a token.

[@jgamble482]

M W I'd suggest that you learn her story. She has built her reputation up from the bottom and is sought after for her brilliance and ability to add to the bottomline. She us far from a token. Search her nsme on youtube and see for yourself!

[@firesign4297]

M W PROBABLY A WELL.PAID! ONE!

[@Churros1616]

Look up her resume! She is known for rebranding companies. She is not a token, just one of the best in the marketing game.

[@mattm3729]

She just did a talk with Goldman Sachs, she is.

[@angelina68]

Who cares if she is - if it means more black women get in the door then great! Let the top Fortune 500 companies have 70/80% women from all different ethnicities, and then we can stop referring to people who work hard and look different as a token. If you don't do something because you think you are being used as a token - my reply is SO WHAT? Pay your bills and move on.

[@iamthatiam1729]

Beautiful !!!!!