Censydiam. Your guide around the often complex world of human motivation (rus)

As part of the IT Community, we hold free meetups featuring top speakers from Andersen and invited experts for IT specialists across various technologies.
At this meetup, we talked about Censydiam. It's a typology that helps to systematize knowledge about the target audience and turn it into an understandable work plan.
Tech Talk agenda:
- Determining who our potential consumers are and defining why it’s important to know your target audience;
- Analyzing the basic needs and motivations of the target audience;
- Delving into the essence of the Censydiam model and learning how it helps to simplify the work with consumer motivation;
- Applying the knowledge gained and considering practical examples of using the Censydiam model;
- Summarizing the results of the meetup, discussing key conclusions, and answering your questions.
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[@pismennik]

Митап отличный и полезный, но звук на записи оставляет желать лучшего, местами вовсе пропадает. А вообще, было бы неплохо слышать еще и ход рассуждений команд.