CEO of Bayer AG on company’s mission-first strategy

EY-Parthenon Strategy in action: CEO interview series.
“You can do well by doing good.” Learn how CEO Bill Anderson empowers employees around the company’s mission.
EY-Parthenon Strategy in action: CEO interview series.
Watch Bayer AG CEO Bill Anderson talk about putting ground-level decision-making and purposeful employment strategy centered around company mission: “The mission is super important. And it's important for kind of inspirational reasons, but it's also very practical. So inspirationally, today's workers, want to achieve something great, especially young people. They're not content to come climb some organizational ladder. They want to deliver a result for the world. And so, the mission is important for that from an inspirational standpoint. From a practical standpoint, having a clear mission is the essential step to creating an environment where people can make decisions at the ground level. If they all know what the mission is, then you can say, ‘Hey, this is the mission’. You do everything that's driving that, and we do nothing that's not driving that.’ So, it's very practical.” “I believe much more in the power of a strong mission-driven company that basically puts the mission first and then everything else can flow from there.”
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