CH 18 | PART - 1 || MANAGING MASS COMMUNICATIONS || ADVERTISING| IBPS MARKETING EXAM 2022 | UGC NET

#HERE IN THIS VIDEO WE WILL DISCUSS THE CHAPTER 18 OF MARKETING FROM PHILIP KOTLER .
##TOPICS COVERED IN THIS VIDEO ARE##
DEVELOPING AND MANAGING AN ADVERTISING PROGRAM
PROCESS OF DEVELOPING AN ADVERTISING PROGRAM
HOW ADVERTISING IS COST-EFFECTIVE WAY OF COMMUNICATION
HOW ADVERTISING PAY OFF IN CHALLENGING MEDIA ENVIRONMENT
WHAT ARE THE 5 M'S OF ADVERTISING :-
1. MISSION
2. MONEY
3. MESSAGE
4. MEDIA
5. MEASUREMENT
HOW ADVERTISING PROGRAM IS DEVELOPED
5 MAIN DECISIONS IN DESIGNING ADVERTISING
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