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【2020天猫双11开幕直播盛典 Global Shopping Festival 2020】天猫双11开幕盛典定位是双11开幕式,是双11首发大事件,核心通过多元内容演绎满足为品牌的双11尖货、新品、新主张提供“声”+“量”合一的支持,是双11开幕式,也是天猫与品牌共同的全“新”高光时刻;线下会通过一场科技大秀来进行趋势、品牌、商品演绎,线上通过会场和直播形式进行极致种草和消费兑现。
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