Changing Values vs. Greenwashing - Sustainability at Werner & Mertz

What does true sustainability look like? Werner & Mertz knows. The family-run company concentrates on long-term ecological goals that make sense and ignores tempting but meaningless distractions. The many different aspects of its integrally sustainable approach are explained in the film. Marketing specialist Prof. Dr. Michael Bernecker also contributes his expert opinion.
(This video is a new, edited version of a film shot originally for a TV production.)