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Chappan Bhog Manorath Adhik Maas At Mota Mandir
According to a Vallabhi Vaishnav Pranalika these various utsavs and festivals are celebrated as the days and months go by in a year. The Purushottam Maas comes between the Indian months of Chaitra and Ashwin only. In this one month,all the year round festivals are celebrated daily with full enthusiasm, giving the vaishnavs a chance to perform Aadhik seva for the comforts and happiness of the Lord. At the same time this month is also auspicious for a lot of charity / daan which one should perform as per one's desire.
Shri Mahaprabhuji established Pushtimargiya Seva parampara or the Seva Pranalika for the benefit of Pushti Jeevas or in simple words, for Vaishnavas to perform Seva in ones own home. The essence of which is expressing and performing Seva through Premlakshana Bhakti.
Pushtibhakti is nothing but Premlakshana bhakti and "Seva Preet Vrajjanki, Janhit Jag Pragtayee" - teaches us to perform Seva through a Pranalika as a Vrajjan. The Pranalika is a year long guide for Vaishnavas.