Check out the new Rockett Guitars built by the legendary Grover Jackson!

[@wisdomoverfear2685]

Back in 1982 my guitar teacher who was from San Diego but now lived in SW Florida put down a $300 deposit on a custom built maple strat body with a maple neck a huge frets. The total was like $950. My guitar teacher moved and gave me his deposit receipt and called Grover and said to send the guitar to me upon completion and payment. So I got a custom built Grover Jackson built Charvel labeled (made in the USA on the headstock ) for $650...which was a lot of money for a guitar back then. I've been playing guitar and other instruments for over 40 years now and to this day nothing comes close to what they shipped me. It played with the lowest action without any fret buzz of anything since....at any price !

[@AMPSHOWS]

I want to thank Grover Jackson publicly for encouraging me to produce the first LA GUITAR SHOW back in 1983. I'm so happy to wish him and Rocket much success!

[@Anson120]

Grover is a awesome person. Not many successful people like to admit luck helped them. They say "I built this". Very humble legend Grover is.

[@johnsmith-ug5tp]

I totally agree with Grover and for 30 years I have pretty much said the same thing about all mega rock star bands. Its 90% being in the right place, and at the right time, and being new/different and the rest is 10% talent. Unfortunately, Rock/guitar rock music is dead and has gone the way of the Big Band era. It ain't ever coming back.

[@jamesmaxwell5415]

Grover is a legend!

[@johnsmith-ug5tp]

Awesome to finally hear the story/history of Grover Jackson/Charvel from the man himself.

[@GaveMeGrace1]

Thank you both.

[@tankdarla637]

I pretty much only play and collect pointy headstock guitars with Jackson on the headstock, because they are consistently great.

[@scambuti]

I concur whole heartedly

[@VapnFagan]

5K in 2024? Good Luck with that!

[@elmerfudd1047]

A “Working Man’s Guitar” for 5K? Get real!

[@trailblazeratv6306]

You can buy a Squire Classic Vibe for less than that

[@eddiejr540]

@@trailblazeratv6306….you could buy about 10 classic vibes for that

[@BRS-Peterbilt-379]

PRS has built an empire off of $5000 guitars. Someone will pay it.

[@7stringbassist]

CNC cookie cutter guitars. Grover consulting, which is great. Made for a quick, big buck. No concern for the average player.

[@mikeb5372]

Yeah, the famous working man

[@richardsemuta1089]

A great history of Charvel/Jackson. Jackson is still my weapon of choice. ❤

[@rod9050]

😮😢😮😮😮😮😢😮😮😮😮😢😮😮😮😮😢😮😮😮😮😢😢😮😢😮😢😮😢😮😢😢😮😮😢😮😮😮😢😮😢😮😅😢😮😢😮😮😮😢😮😢😮😢😮😮😢😮😢😮😢😮😮😢😮😮😢😮😢😮😢😮😢😮😮😢😮😢😮😢😮😢😮😮😮😮😢😮😢😮😢😮😮😢😮😢😮😮😮😮😢😮😮😮😢😮😢😮😢😮😢😮😢😮😢😮😢😮😢😮😢😮😢😮😢😮😢

[@gilbertp.9851]

Damn right brutha

[@clemclemson9259]

how many men have you killed?

[@richardsemuta1089]

It's not about the men I've killed. It's about the people I've entertained. Just a figure of speech my man.

[@Mcfly0856]

$5k for a relic strat and a Floyd?!?! How innovative!

[@pentatonicpaddy]

He said " the working man's guitar " well its NOT a working mans price point . I dont care if god made it 5k for an unknown guitar brand is taking the piss for some wood and strings . Or am i missing something.

[@newrockorder]

buy a squier and bring it to a tech. great 👍🏻

[@dublev78]

Just buy a gj2 Glendora for $1000.

[@YourWifesBoyfriend]

Professionals often have tools that cost money. Look man, I'm poor too, but I'm not crying about a guitar costing too much for me to afford.

[@7stringbassist]

Grover is a living legend who has designed some amazing basses as well. The original Jackson PC Archtop is the pinnacle of electric guitars for me. Jackson still offer them through the custom shop!!

[@uvicjames]

The soloist and the jackson archtop are indeed the pinnacle of rock/metal electric guitar design. Ergonomics, balance, etc.

[@stevenjohnson2672]

Oooo...a relic strat how ground breaking.

[@UphillGardener-ly5sh]

It's what people want, why wouldn't he be doin' that?

[@sprintcarsandguitars959]

a 5k relic at that.

[@LockRocker]

I'm sure the advent and impact of Randy Rhoads and that body design was a plus for Jackson, then and now. I would mix it up with a couple base pattern references on the relic work to keep them from looking too cookie cutter, like you could order a pattern six or pattern three, etc.

[@wabbadu1]

A used 80's original unmolested Charvel/Jackson in decent playing shape can be purchased for around $1,000 and has that mojo that a new guitar could never give you. They're magic!

[@Deletedtag]

Respectfully, where? I was at the Dallas guitar show this weekend and original Charvels were $10,000

[@wabbadu1]

@@Deletedtag Whoa! When did that happen? I bought one in 2021 and I found a few nice examples. Things change fast I guess. Like the Clon effect.

[@wabbadu1]

@@Deletedtag Whoa! When did that happen? I bought one in 2021 and I found a few nice examples. Things change fast I guess. Like the Clon effect.

[@uvicjames]

@@wabbadu1 You might have got lucky. I picked up a couple of NAMM Jackson Custom Shop guitars back in 2014 and they have gone way up since then. I'm looking around for USA soloists and you can't find anything under 3k, and the 3k will be banged up.

[@scottpeters4401]

I still want a Pepto Bismal Pink pointy headstock…

[@steviebhoye]

Interesting headstock - very G&L !

[@gep2771]

You didn't really show the full headstock, I think I know why....

[@rsaegert]

I hope you're going to cover up that particle board

[@revtimewest]

When you have so much money you dont know what to do with it. So many epic guitars out there for 1500 or less.

[@DOboyle73]

I have 5 so far that I have built and setup myself, love the process and the outcome. Definitely didn’t cost 5k though. Duncan pickups, Floyd rose OG, CTS push/ pulls, gotoh tuners. With a little love and craftsmanship, bam your jammin. Then test different configurations.

[@patricklennox9572]

Grover looks great! He is not relic'd. He's the real deal.

[@michaelmyers4176]

Working man’s guitar my ass. With a 5 grand price what working musician can afford to play one of these?!?!!! Bring it for a working man’s price then we can talk. Realize these are built by a legend. But damn don’t call this a working man’s guitar cause it is far from that. Holy smokes man!!!

[@MrSteney]

These are targeted towards desk jockey, corporate working men, not the blue collar crowd.

[@YourWifesBoyfriend]

Professionals have expensive tools. Quit crying and be a better musician.

[@LXS-ud6yf]

Also, a working musician wouldn't need to buy a guitar that's pre-beat up (to give the impression of 'authenticity'). The dings and wear will show up soon enough through actually usage.

[@YourWifesBoyfriend]

@@LXS-ud6yfYawn, heard that old man argument many times, not very original. Try forming your own opinions instead of just copying what others say LOL

[@uvicjames]

@@LXS-ud6yf Exactly. The people who buy relic guitars are lame posers who haven't played outside their bedrooms.

[@sethlover6498]

So you went to grover jackson to build a fender strat with a g&l headstock? gotcha...

[@RezaKhan2024]

Exactly my thought

[@CS_Murphy_R9]

I would rather buy a older used Legacy. These were made by Grover, Mike eldred.Mike shannon and a few other original Charvel guys. I own a 2008 Legacy blood splatter and it plays just like a old original. Same neck with the brass side dots and rosewood inlays.

[@brianmcguinness5179]

Man I hate the headstock because of the G&L bump. love everything else. Maybe not the price...

[@CS_Murphy_R9]

@@brianmcguinness5179 Yeah i agree and what made me LMAO is the guy actually dissed the Jackson pointy headstock which to me is badass looking especially compared to that fugly ass G&L ripped off head stock! I would have rather they did the Suhr or old Kramer headstock.

[@KenSpears313]

Grover was spot on about the the song writing ✍️ it’s about good songs and as much as I and many other guitarists love kickass guitar solos and guitar virtuoso stuff, regular people just want good songs and hard rock n metal used to be all about great songs all the way up until the late 80’s then many bands started loosing that craft of great song writing.

[@mattmadden3716]

Guys, the market for $5k superstrats is getting crowded. And frankly, I’ve never played a $5k+ guitar that felt like it was worth that much money.

[@CS_Murphy_R9]

Wayne Charvel had ZERO to do with building and designing the iconic Charvel guitars. He sold and left the company in 1978 so all those great guitars were made when wayne was long gone from the company. I have always given full credit to Grover Jackson and his employee's for the reason why i loved Charvel's back in 1980-1984. The best guitar i ever owned was a 1982 San Dimas in white with a matching white headstock(strat head). Mike Eldred did the neck and it played like a dream. Charvel has not been the same since Grover left. The IMC owned made in Japan Charvels are NOT real Charvel's! Play a older USA made one(1979-84) and you will see what i am talking about! I also love the old Jackson Soloist guitars! I can understand why Jeff Beck was so impressed by them! 😁

[@uvicjames]

True, but the old ones were hit and miss. The quality control of the early days wasn't always the greatest, and CNC has really made a difference in terms of consistency. 90s and 2000s Jacksons are more consistent.

[@davidrees1840]

So cool -I just learned that my late '70s Eddy-inspired Mighty Mite Strat ash body might have been made by Grover Jackson! The neck is Mighty Mite too, and is an awesome guitar overall -one of my 2 best for ~45 years :)

[@phillipb9328]

Not feeling the price point, the rocket dude def comes across like a used car sales man. The only thing that was missing was him slapping the guitar while saying how much tone fits in this bad boy.

[@KenSpears313]

😂😂😂😂

[@user-qr7ee2cp4y]

5k is a lot for a beat up strat style guitar... hell, 5k is a lot for damn near any new guitar.

[@michaelbujanda8785]

If I paid 5k for a guitar, the guitar would have be a double neck custom oddity like Rick Nielsens' "Uncle Dick" guitar!!!! Or something spectacular and eye catching!!!! Like Ace Frehely's Rocket 🚀 guitar!!!LOL!!!!😊😊😊😊

[@psychedelicspiderproductio201]

Also, Grover comes across as pretty likeable and humble, but I am STUNNED at how little knowledge either of these guys seem to have of the current market. Neither of them seem to be aware that yes, there IS still a market for the types of guitars that Jackson is known for. And does the guy from J. Rockett SERIOUSLY think that anything Nuno put out recently is going to spawn a new generation of kids who want to shred? (As great as Nuno is.) Newsflash: there already are plenty of young players out there shredding. Unfortunately, too many of those who were young in the '80's (including well-regarded people in the industry) are clueless about the current market. There are plenty of guitar players playing Jackson-style guitars and many of them are in wold touring bands. But a lot of people in the industry like these guys don't seem to even realize that these players exist. If there truly wasn't a market for guitars with pointy headstocks, Fender wouldn't still be cranking out guitars using the Jackson and Charvel brand names- they would have mothballed them. Hate to say this on here, but for an example of the market awareness that seems to be lacking here, look no further than the "mega shred" video featured on the Jackson Guitars KZbin homepage.

[@uvicjames]

@@user-qr7ee2cp4y Depends. 5k for a custom luthier made archtop or classical guitar is cheap. For a factory made strat, forget it.

[@wasp4eva1]

I have a Charvel tele style, double humbucker, floyd, USA made. It is such a versatile guitar, it could be used for any style. I’ve been playing for over 30 years, bought & sold a fair few guitars over years. This is 1 I’ll never sell.

[@Moremetal..]

Sounds like a Mick Mars style..cool..

[@braxal6983]

I am curious. Why exactly did Grover leave Friedman? I am unclear what happened.

[@Ycniuq]

How different are these going to be since Grover also builds guitars for Morgan amps and Friedman amps?

[@garettoverstreet]

They’re not.

[@StratTones]

I’ll take a Charvel for $1,099 vs these for $5,000 even if they were free.

[@williambenglish]

Or even less than $1,099.00 used with still a better paint job. Never understood trashing a guitars cosmetics and selling for more. To me it's a fake worn that's never been in action. Junk😊

[@uvicjames]

@@williambenglish Exactly. The whole relic thing is impossibly lame. It's like buying a new motorcycle and then taking an angle grinder to the tires to show that you ride it hard.

[@Krullmatic]

Grover is a real ray of light isn't he?

[@zoomzoom3950]

Not hot pink or wild graphics, but my main Floyd Rose guitars are still Jackson Rhoads and Warriors. Most with reverse pointy headstocks. Mostly, black, white and even one red.

[@gilbertp.9851]

Jackson is in my blood\,,/,

[@mikeburstein1146]

$5k for a guitar? Really You are CRAZY!!!!

[@scambuti]

Good shit costs money. 2k for my Dinky Strat in `87 was a lot but I still it have and still love it.

[@jerrygandia2650]

5k not happening. It's a collection series. We'll thought out but not for the average player. 😢

[@apod_det]

Lol, I am not sure which "working man" they are targeting. This working man can't afford a $5000 guitar. I can't even afford a $3000 Les Paul.

[@andywhite3777]

Wasn’t the last time he was doing it for the Friedman one? Got a feel these are almost twice as much

[@denmar355]

Technical speed virtuosity is one leg of the stool. It’s also writing. Melodic playing. Harmony. I’m glad the shredder days changed. So much great guitar music that isn’t shreddy.

[@efilnikufesin2069]

I don't understand? Karl Sandoval says he built is pictured having delivered the Charvel "Bumble Bee" guitar to Eddie Van Halen! In a different interview Grover said he delivered that guitar himself and now he says his wife Joann delivered the guitar to Eddie? 🤷 I really wish Karl and Grover would sit down together in a room and get this story straight once and for all! Please!

[@jahjah67]

G&L might have a problem with that headstock.

[@MarkJohnsonJams]

I was gonna say. Looks like a G&L headstock.

[@Metalcop5150]

Headstock is even uglier than the G&L, imo. 🤣

Good interview!

[@Afurthyclays]

Grover's right about a lot of things, but he hit a bull's eye with "It's all about the song"!

[@KeithFine10]

IDK, pointy headstocks are all over metal today

[@Foe1971]

Please explain the thinking behind the chipboard wall, unfinished garage presentation.

[@frettingitforward]

First there was Les Paul, and then there’s GROVER JACKSON 🤩

[@cardonasaltandlight1418]

There are lots of really good guitars that are are affordable that are actually a working mans guitar. $5000 for a Strat copy, what a joke!😏😂

[@monmixer]

I'll say one thing, what he is saying about music in general, luck, etc. It is very true and simple shifts and innovations in sound made people stars also by having the idea first. You can't make it big using some one else gimmick when everyone knows it's not your gimmick. You may still be successful but not as much the original. Joe Walsh was an innovator. He and Bob Heil, both ham radio guys figured out the talk box. Rocky Mountain Way was Joes first big hit and then Frampton did take it to another level. Playing shouldn't be about how fast you can play. Speed is great but melody, hooks and cool riffs is where rock will always be. and of course a good lyric. Subject matter can make a big difference depending on what is going on in pop culture.

[@carlcino]

nothing you can do to a strat to make it worth $5000

[@blzbob_86]

What if it cooked steaks and dispensed beer and ice cream? ;)

[@williambenglish]

He said he had a rough relationship with Edward, I seen a documentary about the bumblebee. Grover is the reason why EVH did not do a Official Charvel endorsement. Grover was making "Van Halen models" without eddies permission(so he says? I really do not trust what EVH says!) and eddie got pissed because he told GJ to stop and he just kept selling them.

[@nitbot]

Big legend

[@rhp52]

really have to wonder if these are marketable at a 5000.00 price point

[@CS_Murphy_R9]

Not when i can get a mint condition used Grover built Charvel Legacy San Dimas for $3K!

[@electriceyeswatching4415]

They're made as wall hangers for tech yuppies. "Reliced" just screams pretentious douche.

[@eddiejr540]

I agree…I’m sure they’re fantastic but for that price, I can’t see them flying off the shelves…but what do I know!!

[@CS_Murphy_R9]

@@eddiejr540 👍 $5K is a big ask for a "super strat" especially from a relatively unknown guitar brand(compared to Charvel ,Ibanez or ESP) I can get a Custom Shop Charvel built to my spec's for $5K! They also make the "Nitro series" through TMZ that is a dead on clone of a old Pre pro Charvel for that price.

[@jessehoopes7042]

Nope, probably play great and feel great as well, but you can literally get the same for less than half

[@davidcoleman336]

Are these for sale yet? I can’t find anything about them online. I want the red with reverse headstock🔥🔥

[@CS_Murphy_R9]

Did you click the link in the description? I did and it took me right to the guitars! They are $4999.00 and only available in white or black for now.

[@chad6326]

$5k... insane

[@grimparanormal]

asking way to much for a bolt on with a cheap FR.JMO Good luck

[@PedroLopez-sg2bu]

I cant find full specs on these. im curious to know the fretboard radius on these.

[@anthonymiller3970]

$5,000 😳 working man’s guitar or a guitar for the 1%er’s? Even if all the parts like the Floyd and the wood to build it cost $1,000, and $1,000 to pay employees to build it, $1,000 for marketing. And a$1,000 profit for each guitar. That’s $4,000. His name is big but it’s not $5,000 big. He’s not Leo Fender for crying out loud

[@uvicjames]

The funny thing being that Fender became famous because he designed a guitar that he could make for peanuts. Cheap. The strat is a cheap guitar to build. He used local lumber, made everything just right so that the lumber was used as economically as possible. They are cheap factory instruments.

[@patrickmckay6621]

AND: will there be lefthand models? These guitars look amazing, for some time i ve been looking around for a fender stat from the custom shop, but i am still struggling to spend 5500+ bucks for a lefthand Team built... So.... please do not forget us lefties, even if the price might be a bit higher, there are MANY of us out there. And in the recent past more and more lefties do not want to learn on a right hand guitar which was the norm 10 -15 years ago..Thank you!

[@adamdoran235]

Don't hate me. No, in fact do hate me. Some years ago, looking for something a bit different (and admittedly falling for marketing spiel) I purchased a GJ2 ( Grover's comeback at the time?) Tele style guitar with, I think it was called "Habanero" pups, a few years ago (pre pandemic). For a considerable amount of money. Because it has his name attached I guess. It was a very disappointing guitar for the money (no balance between neck P90 and bridge single coil - neck finish was..well, not finished.) It was by no means irredeemable, but I had told sell it for £900, having paid nearly £2K. Fast forward to "Friedman Guitars", I purchased one from Peach guitars in UK (and I like Peach, but their uncritical promotion of the range has made me revaluate this) This was a significantly better instrument ( I guess Grover Jackson learned from GJ2's fate....but then again, I thought he was meant to know about guitars to begin with?). But again, not £2.5 UK worth. Just..not, nowhere near. It had that 'partscaster' feel to it, albeit with quality parts. Sold it at a significant loss. Fine, it's a new brand, but...isn't the reason we are being asked to invest in these based on the rep of the builder/ designer? We all have to make our way in this world and I judge no person for trying. But I can't shake the image of Grover Jackson literally driving around California with a bunch of builds in his boot that need to compete against the like of K-Line, LSL..oh yeah, and Fender, and having nothing but his 'legendary name' to trade on. And then asking for....£$£$ how much...? Here's a thought Grover: If you are so confident in your ability and heritage, try using that expertise to produce a range that is affordable and has quality and consistency in production. Start from there, and then build up to asking big sums of money for guitars that no one can be confident has the value and quality other than what you assert they do. My experience of your guitars is that they really don't. Still love my Blue Note J.R.!

[@electriceyeswatching4415]

5k for a "reliced" fender lookalike. These are made for tech yuppiesto hang on the wall and pretend they're a musician.

[@uvicjames]

hate to break it to you, but tech workers don't care about music. They don't care about traditional art forms at all. These are for aging baby boomers with too much cash due to house price inflation.

[@ferrousmcgarrus3431]

Relic'ed guitars are like distressed jeans, only phonies buy em. Play your shit and it will relic itself.

[@user-1-800-spanked]

was Grover unhappy working with Freedman?? i know he moved to nashville, glad to see he still has a passion to build great guitars, hated the 90s but was saved by shrapnell records , vinnie moore, yngwie, David T Chastain, vinnie moore , time oddessey, i loved my usa KRAMER with 3 pc laminated neck,

[@gregs8685]

Damn, $5k? The highest end strats (Suhr, Anderson, Grosh, Xotic) and even Fender Custom Shop are less than $5k. Besides the price, the Floyd Rose makes these a non-starter for me. I had a couple of the GJ2 guitars and a Friedman and they were meh. I’m not sure what makes these so much better (and more expensive).

[@dublev78]

Yeah. I had a gj2 Glendora and I have to agree. You can find them used for under a grand.

[@ITheFight]

Kinda looks like a Friedman copy

[@eglide73]

One of those would go great with my pre-stressed jeans, my fake Rolex and my Botox’d girlfriend.

[@stevejacques9359]

Sorry Grover, love your work and play your instruments too. But this is an expensive non-event. Certainly beyond the pocket of working guitarists I know.

[@motorboy1966]

$5k for a bolt on ? Come on guys… J Rocket pedals are the sh$& though…

[@gaberox1]

Pointy headstocks will always be awesome dont get it twisted.

[@GuitarLen75]

Edward rebuilt the Bee to his specs.

[@markbaum9615]

Now he's gotta make the.... China Grover....only $999 Same thing exactly .just made across the big pond

[@metalfather8139]

You don't want resonant guitars for recording metal . But there are plenty of other situations that it may benefit

[@lyricbread]

Hey, a J. Rocket Fender/G&L/Charvel clone to go with my J. Rocket Klon clone! #notanoriginaldesigntobehad

[@GypsyLane]

Yes…Nirvana. The death of the Rock Star, music, lifestyle, songwriting. Long live 1964-1987/89.

[@rockers2rockers616]

Looks like my IBANEZ RG

[@deandee8082]

lol $5k? good laugh anyways

[@UphillGardener-ly5sh]

25:35 It doesn't matter if you didn't do it yourself, if you stump up for a 1961 Strat, you didn't put any of those nicks on it yourself either!

[@martinheath5947]

A worker with manual skills and a sharp and brilliant, inquiring mind will do a good job with average, even inferior tools. With the best available tools...

[@KeithFine10]

Dam! those are expensive

[@jeffprice2008]

is this the Grover of GROVER TUNERS ?

[@psychedelicspiderproductio201]

Pretty sure he has no connection to that company.

[@JamesSanborn-p5e]

Heres a noval thought Grover.... Make. Something. New.

[@PulverizerA]

As I recall, Ed thought highly of Wayne Charvel. Grover, not so much. YMMV

[@prophet8photo]

That’s pretty arrogant statement to say that people don’t want pink guitars and pointy headstocks and that era is dead. Are you living under a freaking rock? throwing sht at Jackson guitars is not selling your guitars. And you’re also throwing sht at Solar, Badlands, ESP, BC Rich, etc. stay in your lane, your competition is the fender custom shop and Chinese knock offs.

[@Youtuberkit7]

I’ll stick with FGN. Or Volla

[@stahliwood8755]

Stick to making pedals. 5k is a big ask.

[@pastorofmuppets1968]

5000?

[@PulverizerA]

I predict epic fail

[@Metalcop5150]

I’m sure that they are fine, even excellent guitars. But $5000 is excessive for a relic’d Strat w/ a pickguard. Seriously, at this price point you could actually buy a vintage Charvel or Jackson guitar. There are a lot of options, for a brand new guitar, built to the same quality as these for A. LOT. less money. Tone deaf pricing and value. (Pun intended). There’s no nice way to say this: that headstock is Fugly. Hard pass.

[@michaelwilson2497]

😂😂😂working man's guitar my ass!!!

[@zenrun2913]

Too much blah blah guys. How about a demo of the guitar? Another guitar with only the body reliced😂. No one relics better than Fender.

[@MikeUIibarri]

Ouch.

[@magistar17]

You might want to QC your logo on the video. Spelling is hard.

[@Moremetal..]

Dont Rikki Rockett have Rockett Drums..??

[@michaelbevins2405]

He hopes they catch fire? looks like they really did ,Are they all beat all to Sh*t?

[@paulmitchell5349]

Lennon and McCartney were not so lucky. Nobody has surpassed their song writing skills.

[@MrTommyg4]

G&L Headstock 😂

[@larryzink8978]

looks like pottery barn

[@kengyang1908]

$500 for materials n $500 uncle sam $4000 for ex wife alright alright alright alright alright

[@rumpoleonthehilloldchap]

fish eye lens look weird.

[@stephenchow5161]

how are these any different than friedmans

[@neverquit9414]

$5k????? Bidenomics makes this a rough buy.....

[@mhoff7722]

$5K is not a working men’s price point in any economy. For a relic’d guitar too? I just can’t justify it.