Cheez-It| Are ya winning, Cheez?

Cheez is not winning. But he’s trying his best! No setup is complete without Cheez-It crackers. #CheezIt

[@Joey7Z7Horror]

He didn't even have to say anything he just gave that stare and the dude left him alone

[@bentshaggyoil]

this commercial gave me heartburn

[@AutomatonSpy24]

He's playing elden ring in the monitor

[@pepperthe2008]

this is actually real

[@Gaurav_Sharma3112]

Come to india

[@pepperthe2008]

you can import cheez its into india ya knows or their already their idk

[@Gaurav_Sharma3112]

@@pepperthe2008 they haven't

[@Gaurav_Sharma3112]

@@pepperthe2008 but thanks for the business idea

[@FBI16914]

Love it

[@luceofsleep2588]

Bro they IN ON THE MEME? Anyways, dont hate it because its a company actually recognize meme culture

[@stick685]

you know when ya have cheez its your winning

[@zoeyjenkins2361]

yes

[@NoobikCrystals]

please cheese give me my family back I know your winning please

[@S-CB-SL-Animations]

They joined in on the meme! 😂😂😂

[@lolzieereal]

LMFAO

[@cchhey3812]

NAH BRO

[@ThiccSteveYT]

*THEY RUINED IT.* But I remember a version of the "Are you winning son?" (Only the original, not the Cheez-It variant.) Where the father cries over his son *dead.* then going to the bar, then drowning *himself* in the lake with memories of him and his son going fishing, but only in words. And having sad music. Maybe I misremembered, or I hallucinated, but I remember seeing it in a meme compilation, or maybe, it's just an *unforgettable memory.*