Chip Kidd Explains his Process

Graphic Designer and Author Chip Kidd describes the process of designing a sinister cover for a collection of Christmas essays during a talk at MacEwan University on January 22, 2014.

[@SarahAndBoston]

Thanks Mr. Kidd for showing a process where you prepared some great concepts but were still denied. It gives hope, to me as a designer, to whom this happens to often enough.

[@chriswalford4161]

I hope you got some concept payment for that; your version was far more subversive, far more subtle, and far more tasteful than theirs!

[@marachime]

"Or my favourite... the Quacky Hat." THE DELIVERY. I'M CRYING XD

[@irinagonzalez2988]

This man is just amazing, I would love to work for him or just follow him around.

[@priyankasalelkar3564]

So true same

[@ridita5221]

OMG, both cover was fantastic. I wish I could fire the "creatives" who throw them away for that crap. And this man is a genius, because he still used his work in an other project. Now he and we got the last laugh.

[@wolfferoni]

Wow I really did not like that ending cover. It think that was a bad move, I wouldn't want to touch that book. I really liked the last santa one Chip that with the girl. Way more interesting and I didn't even think of santa showing his penis, I thought the girl was just shocked because santa had guns rather than presents. Oh well.

[@carbonc6065]

Excellent!

[@ourblueheavendesign]

Wow! Can’t believe anyone would use that Santa! Both yours were better!

[@hebamadi265]

Super cute adooooooorable cat😂👏👍

[@LaWendeltreppe]

Think again.

[@batchint]

*good is dead* chip kidd explains to the audiance the physics of going through the publishers and the making of the glossy 'showtime' jacket heralded as one of the top graphic designers chipkidd.com/journal/

[@NicholasBurgher]

Wow (face palm)