Choosing the Right UX Metrics with Maria Panagiotidi

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01:50 - What are UX metrics?
10:00 - A framework to measure UX metrics
13:16 - Happiness
15:33 - Engagement
17:38 - Adoption
18:37 - Retention
20:13 - Task Success
20:55 - The Goals-Signals-Metrics process
33:49 - Alternative frameworks
36:07 - Now what?
41:24 - Q&A
UX metrics refer to quantifiable, measurable, and reliable data points that allow us to measure, compare, and track the user experience over time and evaluate the effectiveness of our UX strategy. In this talk, we'll be looking at some of the most commonly used metrics and how they can help us prove the value of UX.
Watch this talk to get actionable learnings on UX metrics from Maria Panagiotidi, Senior UX Researcher at Oyster HR, and hear how she uses them in her daily work.
About Maria
Maria is a Senior UX Researcher at Oyster HR, a startup and platform that helps companies through hiring, onboarding, and caring for employees regardless of location. Before moving to the UX world full-time, she was a university lecturer specializing in Cognitive Psychology and human-computer interaction.
Maria's Linkedin
/ mariapanagiotidi
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[@NickDuffield-x8t]

Fantastic presentation. Thank you

[@TheFountainInstitute]

Glad you liked it!

[@jeff-humble]

This was such an informative talk. I feel like I got the full "lay of the land" with UX metrics after this talk. Great job, Maria!

[@gayathriveluri8006]

This is very informative and insightful. Thanks a lot

[@TheFountainInstitute]

Thanks for watching!

[@joshe6599]

Thanks so much for the presentation and posting. Helped someone new to metrics like me wrap my head around it from a UX PoV!

[@TheFountainInstitute]

That's so great to hear! Looking forward to having you back in a class soon!

[@ThanhBui-wp7pp]

Thank you so much !

[@TheFountainInstitute]

You're welcome! See ya at the next talk!

[@mashakatsan2067]

Hi Maria and Hana, thank you very much for such well-structured information. I've just started working with Metrica, so your video is very helpful for me. I want to clarify: 1. Maria, you mentioned that you would share the links and books in your linkin, sorry but I can't find it. Could you please share them here? 2. Is it a good idea to track reviews in the Apple store for the Happinesses metric?

[@TheFountainInstitute]

Thanks for your question! Maria has written about UX metrics on her Substack so you might find your answers there: uxpsychology.substack.com/p/choosing-the-right-ux-metrics-part and feel free to reach out to Maria on Linkedin for any specific questions. Thanks for watching!