How I made $100K Shooting a Car Commercial

⚡︎ TRY OUT VOICES: go.pardot.com/l/55082/2021-02-26/hpqh9h
This fake car commercial from 2016 made our company over $100,000 dollar a year in annual revenue. In this video I'll breakdown what made the video successful, behind the scenes on production, how we marketed the video to go viral, my strategy for video marketing and leave you with practical tips to make more money as a video content creator!
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CHAPTERS:
THE VIDEO: 0:00
INTRO: 1:06
PRODUCTION: 1:31
VOICE OVER: 2:20
MARKETING: 5:46
RESULTS OF VIDEO: 8:20
PRACTICAL ADVICE: 9:20
OUTRO: 10:24
CAR COMMERICAL TEAM:
Directed by Chris Hau + Rob Comeau
Produced by Chris Hau + Rob Comeau
Edited by: Rob Comeau
Written by: Chris Hau, Rob Comeau, Mike Sgro, Lucy Martin
Marketed by: Chris Hau, Rob Comeau, Lucy Martin
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[@thechrishau]

I mean best pun for sure is "The Altimate Experience" haha. What was your favourite joke?

[@AutechB12]

Amazing content as always!

[@JorgePadilla]

The anchor man reference

[@abeldaking]

The glove box

[@mynameisneb]

I'm glad it comes with turn signals! So many new cars don't come with turn signals anymore

[@ProfessorBStudios]

Spoiler alert... well played

[@seanjackson2816]

I want all these voice actors to narrate my life... it’ll make everything so cinematic

[@thechrishau]

Yesss - just narrate your day :) Then he got a PB & J sandwich...he takes a bite. He seems happy.

[@charlesthevoice1064]

OK Sean..... let me know when your ready. 😉 👌

[@charlesthevoice1064]

@@thechrishau 😂

[@DJMigz]

This video has SUCH GREAT advice to any content creators out there! I totally agree with the fact that you should just hope that a video will go viral, but make it go viral through having a plan! Creating content is one thing, but learning to effectively market your content and mastering that will surely elevate your brand/business! Always making us proud, Chris! Keep up the great work from your fellow Torontonian!🇨🇦

[@thechrishau]

Thanks homie! Appreciate your time and energy :)

[@benjaminb1490]

Wow that really threw me off, I was ready for "This video is sponsored by Fiverr"

[@bbilal111]

Yeah me too.

[@Patton_1_]

Haha same

[@Dwayne_Hall]

Same here

[@katynicole7743]

I think ASMR Chris should’ve done the voiceover and all sound effects for the commercial 😂

[@yycdrones]

This guy could put out a video of him washing the dishes and I would STILL like it before watching the entire thing. Great work Chris!

[@peterfritzphoto]

Bloody valuable insights here, Chris. Thank you! Oh, and greetings from Melbourne, Australia. :-)

[@ConceptNewEra]

Yooo love the work you’ve been putting in! Well deserved and well done! Love hearing the stories behind some of your pieces! 💯✔️🔥

[@mottiwenger6450]

Loved how when you opened the glove compartment there were gloves in said and the voiceover was like "I don't know what it's called" 😂😂

[@TechOttawa]

Ha! I love that YOU are THAT guy from that ad - I totally loved the vid, idea and implementation. I passed it around as a great example of pro production and good humour. Well played! V.O can add a LOT but can also sink a good ship! Pro voices are SUPER fun to pump up a project. "IN A WORLD...."

[@bbilal111]

Can't believe I'm just hearing about this. This is pure gold!

[@jeremytome]

Just realized how well your background is setup to keep focus.

[@thechrishau]

Well thank you! It’s almost done!

[@TheNevoguy]

Spoiler alert because the car has a spoiler😂 Nice one chris

[@thechrishau]

I like simple jokes.

[@TheNevoguy]

@@thechrishau we seem to have a similar sense of humour then🤝🙂

[@chrisclark5135]

Thanks Chris! Really good stuff here! Dipping before the ASMR outtro! LOL

[@jermainelewis4789]

The Marketing advice alone was worth it!!!

[@keithbrunson7190]

I have been the CEO of an ad agency, now fine tuned to that of a Media Advisory organization. I have (279) credits and I can tell you why this commercial worked. It’s because of you. Your leadership and enthusiasm are overwhelming. I think You could sell me a phone book. Creativity is required. But enthusiasm is a function of the “IT” factor. It can’t be taught. You either have “IT” or you don’t. And...you do!

[@thechrishau]

Well thanks Keith! Appreciate this comment :)

[@keithbrunson7190]

@@thechrishau no phuckin’ problem Chris!

[@brenoraffa2750]

Dude you're my new comedy favorite channel

[@shaunpatrickstar]

I learn more things from watching your videos than doing school homeworks. Anyways I wasn't really aware that I should market my videos, but I will do so from now on 😁 Thank you Chris

[@JosephWilsonProductions]

Can't believe you are sharing your secret viral video formula... Thanks man... Bye the way... SICK COMMERCIAL!!!! Good job!!!! 👍

[@thechrishau]

There’s another video on my channel on how we did it! :)

[@Visayan751]

Just so clever & funny, I don't think i've ever seen a sales pitch quite like this for a 2nd hand car ! - next level creativity, brilliant !😀👍👍👍👍

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2

[@imadclicks]

ur amazing man . ur humor is why i am always here

[@LuDoFamily]

That's a great experience sharing! Thank you!

[@NoxDiurna]

Your friend is actully underestimating. It would cost more. A viral ads photo (not video) can cost more than 100K.

[@vinceknowseverything]

Worthy of a SuperBowl Commercial😎

[@SamHunterMusic]

Love these videos! Always love learning about the pro business side of video production, keep making these insight videos!

[@gisisifelix9002]

This has aligned me. Thanks Chris.

[@manutefan9827]

This is beast! Honestly I had been thinking bout starting a channel and watching all your videos, your reasoning and seeing how you do things definitely helped me take the leap...so thank you!

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2

[@sawyerhartman]

Bro can I hire you to help market my app? hahahahaha

[@DCASS1121]

Sawyer what’s up my dude?!

[@lethabo5575]

Favorite part of the video was me realizing that I could actually do this marketing thing 🔥🔥🔥 and all these ideas I have aren't crazy and stupid

[@BrittPearceWatches]

OMG I REMEMBER THIS VIDEO! HAHAHAHA! So freaking brilliant!

[@thechrishau]

Haha thank you!

[@greektechguru]

Very interesting video Chris!! we thank you so much for your advises and for giving us push and ideas to grow our community!!👍👌

[@djyesss]

Sharing the game. Thanks Chris. You never disappoint.

[@thechrishau]

Thanks homie! Sharing as much info as I can :)

[@tonylovephotography]

Love your videos and now I can move forward with my media productions company with this insight of marketing 👍...I'm your brother for life ...be bless

[@alirifai7855]

Honestly you make me so interested and I really admire your effort and appreciate your amazing content, good luck and keep going on.

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2

[@HarshFPV]

love the insider knowledge bombs you drop brother! really appreciate all the info you share on this channel!

[@JordanPayneLV]

Wow super awesome to know about that voiceover website!

[@TheLadman1]

Very insightful video man. I struggle with trying to find out where to even start to look for client as a beginner.

[@olumidemicheal5896]

The Marketing gave me an insight on how to get my feature project done... thanks chris

[@PANSHEEGAMING]

this is the best video i've ever seen bro :D keep going i like your channel , much love from Egypt

[@The22Century]

That's so useful thank you! I'm really inspired!

[@dadknowsbest3329]

Super good advice! I’ve been in the process of reimagining and reworking my production company to be more like this but didn’t have the professional words or thoughts to move forward on it. This definitely helps 👍

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2

[@syedzohair]

That was quite smooth 😂

[@momentzen9166]

The glove compartment one...got me good 😂😂😂

[@vinceknowseverything]

Well On That... Congratulations🎉😊

[@brianreubelt]

Dope. When are the sweatshirts dropping and where can I grab a SHIRT?!!

[@craigbeilby]

Can you do more videos on marketing? Like what marketing is, how you market something from scratch, and how to get better at it?

[@VictorMFChan]

another great breakdown Chris. Cheers.

[@speliotis]

You are NUTS !!! Thank you for the Tutorial... One of your best...

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2......

[@speliotis]

HAHa

[@somethingizzy635]

Ayeee this made me laugh this morning thank you

[@thechrishau]

That's always the plan! Hope you enjoyed.

[@LealconProduction]

Very inspiring man! Amazing work!

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2

[@LealconProduction]

@@chrishau5335 Hey man!... I just got some good news with XRP lol great investment.

[@chrishau5335]

@@LealconProduction ok how?

[@LealconProduction]

@@chrishau5335 Invested about 6 months ago and pretty much quadrupled and pulled out..

[@tempest63132]

Dude solid advice in this one, thank you.

[@rjackson5191]

Great marketing ideas. Thanks I learned something today.

[@jeffreysproule]

Lmfao, this is good, " some sort of compartment "

[@thechrishau]

LOLOL

[@तंत्र]

Really awesome video..... That one and this one... Both.....

[@donovan_watson]

Excellent marketing tip. Sounds similar to techniques Ryan Holiday talks about in his book Trust Me In Lying. I'm not a regular follower but I've seen a few of your videos discussing business. I'm surprised you don't teach a masterclass about how to create and grow a video production business.

[@thechrishau]

That’s exactly where I learned those techniques. Working on one!

[@DiegoRamosMedia]

This is awesome advice! 🤜🤛 If you own tiny luggage!! 🤣

[@neildaveyneos]

Hi Chris- I hope you reply to this- for a camera that would be used for you tube videos as well as normal use what would be best the A7S II or the A7III - that’s my budget atm - would love the a1! Just confused what the main difference is when they are similar prices

[@fasstang87]

Hi Chris, I am curious did you ever see the Dodge Aries video on Adcritic? It was a similar format and went viral quickly in the early 2000's. Adcritic was similar to KZbin back then. If you search for Cool Car Commercial: 1988 Dodge Aries K Car you will see it on KZbin. The funny thing is the producer Tim is local to Toronto as well.

[@alexandersmith3272]

This is the first time I hear of this site and I love that idea

[@thechrishau]

Such a great website!

[@prvanram]

I really appreciated the anchorman reference

[@JoannaGryzewska]

Wow, if the all great ideas starts at McDonalds I will consider to visit it more often 🤣 great planning and execution! A lot of work put into the preparation for launching but it was totally worth it! Congrats on this fantastic achievement! Toronto here as well! 🇨🇦

[@mustaphaallie7626]

this was so inspiring!

[@Joey.Alford]

Whoa this new backdrop is FIRE 🔥

[@thechrishau]

Thanks man!!

[@Salkin_LP]

For me its " These 100.000 videos made me 1$" lol

[@thechrishau]

:P

[@josephilip2136]

100%

[@jacksonkingsley7414]

This is actually a great way to sell my car haha, thanks! Came for one bit of info, left with another!

[@vanekron6880]

I would’ve never thought of this 😂 Love it 🤘🏼

[@jamespilz1514]

“Spoiler alert” was my fav!!

[@SuperJoePardo]

You did it! Best video on KZbin. *Slow Clap*

[@boxedmilk]

I remember this video making the rounds! Amazing :D

[@JesseDriftwood]

Wait hold on did I used to work at the Newmarket Skatepark with Rob?!

[@thechrishau]

Maybe! Good chance!

[@ThomasS17]

10:48 that sounded more like an old tractor than a fast car :D

[@julianz342]

Hi Chris! I've got a quastion: do You like sigma glass or do You use g master glass only for the sony e mount?

[@refaelbuchris3654]

"Right beside it some sort of compartment,I can't remember what it's called"😂

[@bigshooter461]

WOW GREAT WORK! Not sure I caught all the puns, to be honest I was kind of watching and paying attention to other aspects of the video I did enjoy the humor "Six Speed Radio" the "??? Compartment" ( filled with gloves) the missing hub cap was ...dare I say it,... "Classic" , No joke that was increadible work, I could never afford 100k for this kind of promotion especially after that last year I had. I am unfortunately one of those dinosaurs who is lucky to invoice , gross, 6 figures annually (2020 exepted 😥) but I certainly see value in this kind of exposure and professional production.

[@rodtakesphotos]

"Bidirectional transmission" always makes me laugh 😂 It's that a 24mm long sleeve? 👀

[@justinarndt7147]

My favorite was the Ron Burgundy lines

[@triplewinlin5576]

Genius marketing!

[@REVIEWSONTHERUN]

Cool! Nice video ✌️

[@Salkin_LP]

that asmr outro 😂🧐

[@MukiFPV]

Do you need to live in a big city, like Atlanta in order to be successful or do you think someone can be successful in smaller cities?

[@ReepaMedia]

great video as always love the channel and here's a little story I thought you might enjoy. I was recently on a shoot for a local hip-hop artist to promote his newest single, we pulled up downtown of a little city (i was in the back of an suv with the hatch open) popped out and he threw 10k in prop money (during golden hour) which alerted the opp to post a warning for local businesses, people flocked the streets to pick some up

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2..

[@jayalterEgoz]

my favorite pun was "Altimate "

[@clippingpathcreativeltd]

Outstanding

[@ShoaibDoesStuff]

Great marketing strategy

[@ebenezer9178]

I love his energy

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2

[@chrisbowpiloto]

I don't believe I ever heard the "two hours of marketing per hour of production" thing before. Can you do more videos with a deep dive of how to do this?

[@thechrishau]

They also say for every dollar spent on production - 2 dollars on marketing.

[@chrisbowpiloto]

@@thechrishau I would love to hear more about how that looks for a KZbinr

[@shadyninja1]

You should have got the homeless guy with the golden voice to voice over your advert. His voice would blaze

Living the dream! When I grow up I want to be like you 😜

[@lgustavoprod]

Loved the spreadsheet! I'm Nuts!

[@chrishau5335]

Thanks for commenting I'd advice you trade with my expert on crypto!! +=>4=>4=>7=>7=>8=>2=>6=>4=>2=>2=>0=>2.....

[@lgustavoprod]

@@chrishau5335 🤣🤣🤣🤣

[@ChikhiMohammed]

Can you please keep this type of videos going?

[@ivisions3615]

Did the Nissan sell, and for triple the asking price?

[@anthonyc278]

I watched the video 5 years ago when I was driving an Altima Coupe.

[@dougzauha]

So? Did he sell the car? Great vid, but I inquiring minds want to know...did he?

[@thechrishau]

I should have mentioned! He did and above asking.

[@photosbyant]

5:54 Who else paused Lol

[@chipper5678]

watch your back. just watched the video about your crazy story on peters channel

[@MalensekLuka]

Glovebox had me

[@ronmedia5152]

Congratulations

[@davideastham]

LEATHER SEATS FOR FREE ??? ARE YOU INSANE ?? LOL

[@RCodyWanner]

YOU. MADE. THAT. nooooo wayyyy i remember that VIVIDLY and loved it so much!! haha i love this so much!!!!

[@thechrishau]

Really!? That's awesome that it got seen where you are.

[@rickmiron]

@@thechrishau Hi guys! When this video went viral, it got seen all the way out here in Australia!

[@ahmd09]

A sponsor I would like to use!