Christian Hecker & Johan Brenner: The Biggest Fundraising Lessons Having Raised $1.3BN | E1116

Christian Hecker is the Founder and CEO of Trade Republic, the company making it easy and inexpensive for everyone with a smartphone to invest. To date, Christian has raised over $1.3BN for the company from the likes of Sequoia, Founders Fund, Accel and Creandum to name a few. Previously, Christian worked in Bank of America Merrill Lynch’s Investment Banking department.
Johan Brenner is a General Partner at Creandum. Johan has led Creandum’s investments in iZettle (acquired by PayPal for $2.2bn in 2018), Trade Republic, Klarna, Pleo, Neo4J, Vivino and more. Johan was previously a repeat entrepreneur, founding one of the first online brokers in Europe in 1997 (sold to E*TRADE in the US), then JobLine (sold to Monster), Bookatable (Michelin) and Tradera (Ebay).
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Timestamps:
(00:00) Intro
(00:58) Background
(03:08) Challenges in Fundraising
(05:28) Lessons from Early Days
(08:00) Pitching the Vision
(10:50) Selling Majority Stake
(13:42) Lessons on Fundraising
(17:08) Customer Acquisition & Retention
(18:23) Defining a Successful User
(19:23) Addressing the Pension Gap
(25:08) Raising Funds in Challenging Times
(26:27) Meeting with Doug Leone
(31:30) What Makes a Great Founder
(33:12) Competition & Market Positioning
(37:24) Managing the Board
(41:59) Ensuring Equal Weight of Voice
(43:44) Building an Effective Board
(44:52) Delegating & Micromanagement
(46:47) Misalignment Between Founders & VCs
(47:49) Quick-Fire Round
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In Today’s Episode with Christian Hecker and Johan Brenner We Discuss:
1. Selling 75% of Trade Republic for €600,000:
How did Christian come to sell 75% of Trade Republic for €600K?
How did Johan and Creandum solve this challenge when they invested?
What are some of Christian’s biggest pieces of advice on cap table construction?
2. Raising $1.3BN From the Best Investors in the World:
What are Christian’s biggest fundraising lessons from raising $1.3BN from the best in the world?
How did Doug Leone and Sequoia come to lead Trade Republic’s round? What was the meeting with Doug like? What questions did he ask? How did it go?
How important of a skill does Johan believe being a great fundraiser is for founders?
3. Scaling into Europe’s Next Decacorn:
What are the single biggest issues that arise when scaling so fast? What breaks first?
Does CAC increase with time or decrease?
Why did Christian decide to stop paid marketing on Google and Facebook and stop spending $100M+ there overnight?
Why is Christian so bullish on influencer marketing? What works? What does not work?
4. Europe: A Hub for Innovation or a Retirement Home:
Does Christian believe that young people in Europe work hard enough?
What are the biggest challenges to scaling teams in Europe?
Why does Johan believe the biggest challenge in Europe is the lack of exit markets?
What can Europe do to improve and increase our chances of being successful?
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[@Afforai]

😮 75% percent for a seed round??

[@user-rl8to5nc2q]

600k for 75%… I feel sorry for them.