Christina Cacioppo (Vanta) & Andrew Reed (Sequoia): Zero to One: From Idea to Product | Slush 2021

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Simplified to its essence, a startup’s growth is composed of three phases: build a product, reach product-market fit, and grow. At any given time, the vast majority of young ventures find themselves in some combination of the first two. It is also where most of them fail.
Christina Cacioppo has backed early-stage startups at Union Square Ventures, taken Dropbox Paper to market, and is now revolutionizing security monitoring at Vanta. Together with Andrew Reed of Sequoia, they will be discussing those first foundational steps from nothing to something.

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