BofA's Sara Senatore explains why she's still bullish on Starbucks after major earnings miss

Sara Senatore, Bank of America, joins 'Fast Money' to share the bull case to Starbucks after the stock plummeted on disappointing earnings.

[@PaulKatrina.]

The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?

[@berniceburgos-]

This is still a window-shopping market. But there are a lot of intriguing stocks to watch from a variety of sectors. You don’t have to act on every forecast, hence i will suggest you get yourself a financial-advisor that can provide you with entry and exit points on the shares/ETF you focus on.

[@bernadofelix]

I agree, having a brokerage advisor for investing is genius! Amidst the financial crisis in 2008, I was really having investing nightmare prior touching base with a advisor. In a nutshell, i've accrued over $2m with the help of my advisor from an initial $350k investment.

[@SandraDave.]

impressive gains! how can I get your advisor please, if you dont mind me asking? I could really use a help as of now

[@bernadofelix]

Well, there are a few out there who know what they are doing. I tried a few in the past years, but I’ve been with Melissa Terri Swayne for the last five years or so, and her returns have been pretty much amazing.

[@Hectorkante]

I just googled her and I'm really impressed with her credentials; I reached out to her since I need all the assistance I can get. I just scheduled a caII.

[@godzillamothra5983]

here in Indonesia, starbucks used to be a cool and comfortable place to hang out over coffee. Today, there are plenty local cafes that offer the same thing with cheaper price. So the value that starbucks executives keep spouting, we don't feel it, and if we don't feel it, it doesn't exist, it only exist in starbuck executives' imagination.

[@fabianmanuel6432]

Very brave lady with this call…

[@arthurbusch2705]

That analyst has given alot of questionable excuses for Starbucks poor untrustworthy management. They blindsided their stockholders today. Like most traders today I sold all my shares and will switch to Peet's Coffee.

[@NewPragmatic]

The CEO was so bad. Burned by this one. Won't be back until a change in leadership. Too many other options out there.

[@2011hwalker]

I weould be happy to see Starbucks diminish in influence. Its a cr@p product even though the retail experience is well designed. Im excited to see local coffee owners succeed and reduce Starbucks share. Local coffee shops are a vital part of a communities ecosystem.

[@richardmaynardd]

The corporate investors don’t understand the problem. Consumers are shifting their spending habits away from overpriced coffee. Inflation remains high and populations are prioritising their rent over what coffee they drink. The price target of $100 is not going to happen whilst demand for premium coffee remains low, which it will.

[@Zion66666]

It’s premium priced coffee, not premium coffee

[@Avrakadavra1418]

Price. Price. Price. I used to get Starbucks twice a week if not 4 times a week. Now, I go once a month.

[@forest42821]

Sbux is just an expensive old brand that don’t vibe with the youth anymore. Plus people are tired of the same old flavor drinks, and who need store’s coffee when you work from home most days. I go to Starbucks may be one every few months.

[@hansolyoon1074]

The price of their coffee ruins the taste for me.

[@paulgilliland2992]

Bubble tea or whatever the franchises near me have terrible brewed coffee with miserable baristas who have forgotten how to smile . And if you don’t leave a 20% tip it feels hostile.

[@valdomero738]

That's the least important reason to avoid them. I avoid them because they are pro gen-o-cide

[@salamonshevda5239]

😄

[@HumLog_pk]

Dance, dance, dance, thou shall keep dancing around the boycott issue.

[@swaggitypigfig8413]

Bitter day for Starbucks, just like their coffee!

[@Dumbled0resArmy]

Starbucks banks on mindless consumer expenditure. Transactions you don't have to think about. However, when you look at a 12-15 dollar drink purchase in your hands, its just liquid and sugar and whatever else they add, and comparing that to a grocery spend the difference is huge. They're unlikely to expand successfully into further geographies, and they're slowly failing in arab countries for obvious reasons.

[@commonsense504]

I wouldn't take financial advice from a spokesperson from a bank that's entirely insolvent and going belly up soon.

[@jamescameron5713]

They should have kept the base price of coffee around the same and increased prices of breakfast and specialties higher.

[@tylertruski6549]

Mom and pop coffee shops are not even remotely hurting Starbucks sales what a dumb question. 😂

[@marijavasilevska1581]

no one can afford $12 lattes and $10 microwaved sandwiches!

[@swaggitypigfig8413]

Don’t forget the tip! For microwaving your sandwich 😂

[@23pinkpear]

the problem is it’s too corporate and soulless gen z is not interested

[@2011hwalker]

Good. Mega corporations taking over towns is rarely good for culture.

[@arthurbusch2705]

Boomers don't like that either!!! Starbucks is at war with their employees, customers and shareholders. They lost 16 out of 17 past unfair labor practice cases before the NLRB. THATS BAD MANAGEMENT. Today they blindsided their stockholders by failing to be forthright about business conditions. This brand is tainted by incompetent 1950s style union busters and liars. I was a fan until I heard the CEO on TV today. He has to go

[@hppavilionf50]

When gas is at least $5 a gallon here in California and a hot chocolate is $4.65, I'm filling up my tank before I'm getting a basic hot chocolate.

[@sethnarayanan94]

Couple of years ago, we got a Christmas gift of a Phillip's automatic espresso/latte coffee machine. Makes perfect cups of fresh ground coffee every time better than Starbucks. Haven't been to a store since :)

[@howard120778]

They must improve their customer service, it used to be hip and friendly now just lot of indifference at best. Starbucks coffee should be CRAFTED quickly and not rushed other wise it make them no different from McDonald or dunkin.

[@RoTelnCheese]

Haha nobody talking about the elephant in the room, boycotts. Even Cramer shrugged it off during the interview, it’s like they are in denial.

[@wanderingfido]

Sarah called it "the social media issue" near the end of the clip. What's the SMI?

[@andrewhenderson7537]

Whoa. I was about to straight short the stock based on that atrocious performance but then I realised after watching this ‘they have sprinkles, they have crunch’. Going long now. Thanks for the tip!

[@sufiyanrahmani5571]

This analyst clearly doesn’t have any idea on what’s happening on the ground. Starbucks has lost a lot of loyal customers because of the Isreal/Palestine conflict and they ain’t coming back.

[@ABanRocks]

Starbucks should have followed the trend of Bubble Tea. I have been buying them way more.

[@martinmorris1197]

Lets all go Starbucks Melissa and crew let talk about. People at McDonalds, Chevron I see people using 8-10 sugars. That is the problem people broke

[@OhioVworld]

Buy at 40/ maybe 45. Jeez, she went on tv looking g like that, not trusting her judgement. Sold off? No, selling off…we have lots of room to go down.

[@wanderingfido]

No one is buying expensive coffee any more. Because they've all been fired.

[@MBoyer-ng6ok]

She did a better job explaining the quarter and outlook than the Starbucks CEO and leadership team. Also, Fast Money without Guy is just not the same IMHO.

[@marijavasilevska1581]

no Sara, it's not a pump of this and a pump of that!

[@Agent77X]

Price for Starbuck products just too high! And go woke. go broke!😮

[@MatthewMS.]

That phrase has been outlawed by the cringe police

[@aman888]

They've always been woke and thrived then. Don't like it, go to Krispy Kreme.

[@swaggitypigfig8413]

Not one person has stopped going to Starbucks for being woke lmao. It costs too much, that’s it.

[@ScottFranklin-of3nz]

Folgers coffee has not offered any new products past ten years leading to 2024 starbucks is coming up with iggy azalea pastries folgers though is in the past but convenient stores coffee brands are on the rise not in prices but everything thing else necessary for folgers to continue production

[@joka5345]

She's forgot the i and t

[@KirkLong-cz3oi]

$104 Price Target lol What is this lady smoking. Starbucks is going down more. How much is Starbucks paying her to pump their stock ?

[@saedal-tamimi6053]

deserved stores are clean bathrooms are super deluxe and drinks are the best ever

[@zt2155]

BofA DEEZ NUTZ!

[@85corolla]

This is where I believe she is wrong about large chain like SB have huge cost advantage over mom & pops. Mom and pops don't have to pay huge overhead like wages and advertisements.

[@weirdshibainu]

They pay much higher supply chain costs.

[@85corolla]

@@weirdshibainu Not all or most of them.

[@weirdshibainu]

@@85corolla Acutally they do. Look at the buying power of SBUX compared to even regional chains, let alone mom and pops.

[@85corolla]

⁠@@weirdshibainuGo look at the price of a medium coffee at SB and at a mom and pop.

[@weirdshibainu]

@@85corolla You're confusing price and cogs

[@howard120778]

Starbucks need to explore bubble teas and fruit drinks to cater to young people. They need to take a page from Asia and back to USA

[@WiCapitalco]

She looks dead

[@hamedismaeal1288]

Free 🇵🇸

[@marijavasilevska1581]

@Sara, the 1970's called, they want their dress back!

[@_starhelix]

That’s horrible. She’s lovely!

[@ScottFranklin-of3nz]

Is starbucks a name of a cow or a bull in a rodeo the company starcks mistaken with bitcoin thing earlier this year to foreign travelers foreign travelers or travelers communication and customer support through technology and emergency manuals and context through passport trial has not been proven legitimate the services seem to bamboozle these travelers i dont know if the forst angus beef cows name or state case recall at walmart mart may cases name following cows name starbucks here in oklahoma the value capital of representation from a airports technology is not of free government phones and false securitys of mobil device companys