Coca-Cola & George the Poet present: Open Like Never Before

Wait stop, who says we have to back to normal? This is our opportunity to start over - more humble, mindful, braver and better than we've ever been. The glass isn't half empty, it's half full and we all can make a difference, when we are #OpenLikeNeverBefore.
We captured this segment in a beautiful cinematic poem performed by George the Poet, the game changing voice of his generation.
Follow George the Poet:
Instagram: / georgethepoet
Facebook: / georgethepoet
KZbin: / georgethepoet
Follow Coca-Cola
Instagram: / cocacola
Facebook: / coca-cola
KZbin: / cocacola

[@Ammoniumbicarbonat]

I found out the other day that Coca-Cola is the single largest producer of plastic waste in the entire world. Maybe the new normal should be no more plastic bottles? Time to start over, Coke.

[@Coca-Cola]

We are focusing on collection and recycling because it doesn’t matter how recyclable the packages are if there aren’t the right systems in place to collect and recycle them. We believe every bottle, every can has a value beyond its initial use. That’s why we’ve set an ambitious goal to collect and recycle a bottle or can for we sell by 2030. Learn more: CokeURL.com/2a6ju

[@lastoftheurgents1965]

@@Coca-Cola Try harder. Employ an army of people to go collect your plastic bottles up

[@bukanmatin5973]

@@Coca-Cola Maybe instead of just reusing and recycling just reduce the amount of plastics on your products altogether? To get rid of the problems that you caused in the first place?

[@Ammoniumbicarbonat]

@@marinaashley9995 If they don't make it we won't buy it

[@Ammoniumbicarbonat]

@@marinaashley9995 I'm using "we" in a very general sense here. If large companies don't start providing serious alternatives to plastic packaging for the general public, then they're still responsible for an enormous impact on the environment.

[@Mister.madman]

Coca cola 1938: swastikas Coca cola now:

[@MaiRy14]

Like a feather in the wind... Or just a strong opinion maker?

[@B7R8]

2020 : *Star Of David.*

[@maxleese1366]

this advert has nothing to do with Coca Cola

[@spyfalls_]

That’s not the point

[@echomike8591]

not all advertisements are all about their product, that is an old-fashion mindset

[@jhonnyzuck3746]

@@echomike8591 love it. The ad is more effective when it has nothing to do with the product

[@derentnebler2123]

Never, never Coca Cola again...

[@kr15t14n_]

because of this?

[@prvopoljebijelojerznamodav2777]

@@kr15t14n_ yes

[@TheSoulsister009]

lie down and go back to sleep

[@sergioterry3354]

What if Coca-Cola disappears once and for all? ❤️

[@vicary12]

❤️

[@vicary12]

Josh Rich The world would be way more peaceful if Cocla Cola didn’t exist. Instead, we could have used all of the resources Cocla is using to feed local communities, use its logistics lines to transport medicines and food to the most isolated places on earth and of course enjoying a cleaner planet as we wouldn’t have the tones of plastic that this monster company is producing.

[@marisagallo2359]

Why?

[@rekamiko5571]

Its mean the end of the word, not just because the coca cola disappear but also the inspirations and the happy momens with your family and friends.....

[@mimmi3995]

I wish it 😊

[@guillaumeg4204]

The song used in this ad is San Francisco by Daniel Herskedal :)

[@guillaumeg4204]

@Nouse Foraname Good for you man. NFG.

[@sean3874]

Probably the most optimistically Orwellian advert I've ever seen lol

[@kupferdeck9272]

have you even read orwell?

[@sean3874]

@@kupferdeck9272 no, but I know about 1984 which is what I'm referring to because this "new normal" seems somewhat dystopian

[@kupferdeck9272]

@@sean3874 orwell's dystopia in 1984 is quite the opposite from which is pictured in this ad.

[@sean3874]

@@kupferdeck9272 as they would have you believe, but look at the New regulations, stay six feet away from people, mass mask mandates, and the mandating of vaccines (loss of bodily autonomy) we all might as well just be slaves to this new system of collective rights.

[@kupferdeck9272]

@@sean3874 if you would tell orwell you compare "wearing masks" with his idea of a dark future he would probably stare at you in disbelieve.

[@frecheBolle]

Propaganda🤮 The new normal is... Never ever Coca Cola!

[@realbro9384]

I agree

[@pureblanc9957]

you right

[@Child0fGOD]

yeah, let the new normal be.. be healthy and drink water!

[@pureblanc9957]

Thank you all !!!

[@alexeptop]

Ye i was sad when i saw that was an ad from coca

[@aaallesandere]

What are you guys selling? Oh, yes.. sugar water!

[@janisgenius]

Is it just me, or is the word "go" missing from this sentence in the description! "Wait stop, who says we have to back to normal?"

[@Child0fGOD]

it is just you, who read the description but you are right. the word go is missing but no one cares because the advertisment is not good at all

[@LetsTake-a-Look...]

Woka-Cola!

[@applejuice852]

Hey cola, simmer down. You're a softdrink.

[@abdullahiosman1485]

Sooooo many awake people in here 🥰

[@danielscheuner578]

Ok, no more coca cola for me..... wwg1wga

[@frecheBolle]

👍

[@frecheBolle]

@́King so ist es😉

[@frecheBolle]

Watch Berlin tomorrow!!!

[@davidasbrogio5597]

WWG1WGA ..... always!!!! ❤️

[@MichielWouters]

THIS is what the greatest minds in advertising for decades came up with? Disgusting.

[@dabiraa]

Wow, this is actually the most encouraging as ever and I'm sorry you can't see that💖

[@requiemlul3140]

Dabira_ Agbe Yes. But it’s an ad for a company making soft drinks that are actually bad for you.

[@dabiraa]

@@requiemlul3140 but the ad isn't causing any problems to our health🤷‍♀️

[@robertrodgers1811]

Dabira_ Agbe Coca Cola stole the music from The last black man in San Francisco, they never got permission to use it... it’s on the directors Instagram @technicolor_talbot

[@Syncrowave]

Robert Rodgers here you dropped this 👑

[@Alis55555]

Bring back original coca cola song ..I'd like to teach the world to sung in harmony❤☮❤

[@shaderax_storm6165]

I literally just had a dream about 2 people ordering a "George and coke" when I was working on a busy bar and walking away... So I looked it up to see if it was a thing. Not the worst way to spend a minute of my life.

[@CADPond]

Yeah, what if we are #OpenLikeNeverBefore and actually start drinking Pepsi! I hope we don't go back to Coca-Cola.

[@miauw8762]

Guess I'll drink Pepsi from now on....

[@dannyr.5917]

Maybe organic coke... ?

[@Child0fGOD]

@@dannyr.5917 maybe water... ? it's way cheaper and even healthier too

[@dannyr.5917]

@@Child0fGOD Absolutely! I drink water all day long. Personally I drink some organic coke at the weekend. What I meant: If it has to be coke, for thunder and lightning, to beat hell on earth, than organic coke would be the better choice. 😉💚

[@semluka9258]

Pepsi also tastes better tho

[@DavidPeacock1972]

I saw this advert on a billboard and I was shuck to the core, this is pure propaganda and they are not even hiding it anymore.

[@zumbauy611]

0:41 when you are tired but making ssnse of humour

[@Hypo1100]

Sugar... just poison. Nice marketing😎

[@gui18bif]

"How will this help us sell more coke?" "Coke...?"

[@BlueKhali]

"I got a thing for Sam's chicken. If he puts his hands on a man's chicken, a man's gonna Stan Smith him"

[@Freeqahh]

Daniel Herskendal - San Francisco (Be sure to wear flowers in your hair)

[@roland7384]

Thaaaanks man!

[@AstralRaver]

Who says we have to go back to normal? Why not try something new? Why not be OPEN? Open like LOCKDOWN! ...waaaait a minute

[@ivanche8237]

pretty emotional for a coca cola ad

[@charlesdroesbeke2428]

this pub is amazing

[@magma6635]

Therapist: real life thin ice doesnt exist it cant hurt you. Real life thin ice:

[@kora6083]

Such a beautiful poem

[@80dubz]

Is this normalizing not going back to normal life??

[@ciarancosgrave]

Glamorizing it!

[@bsoup7309]

Yup, it totally is.

[@alexeptop]

1:22 got me

[@selverhoeven4489]

What has this got to do with coca colaaaaa ? WHAT

[@xe666]

Nothing.Just another big company pretending to care about something besides money.

[@theotht]

Song is Daniel Herskedal - San Francisco

[@brandboda1391]

Thank you very much

[@paulgladysz1378]

In deutscher Version ist die Werbung leider Kommentarfrei bzw. deaktiviert. Es gibt eine verkürzte Version, die ich mehrfach bei ntv.de gesehen habe. Ich weiß, was die Werbung sagen soll,wodrauf Sie aufbaut. Ich finde die verkürzte Werbung nicht ok.

[@kingkugel3693]

Auf was ist die denn aufgebaut

[@nightowl8477]

What stage of capitalism is this?

[@espneindanke9172]

Globalism

[@muktuk4866]

Weimar.

[@RealSamuelGibson]

@@muktuk4866 we're on the edge just like they were

[@tigertimon]

01:40. Bruh, the people who live in Amsterdam get quite annoyed by the tourists and were relieved during the pandemic...

[@aramisaac4292]

As someone who lives in Amsterdam I can confirm

[@B7R8]

*Anti-White commercial.*

[@B7R8]

@@mmm365 *KALRGI PLΑN...*

[@B7R8]

@Tar Rik *It's not about who's time is it. By the time the maj'ority of Eur'ope is Whi'te (kinda) they should put more Whi'te peo'ple, not Bla'ck peo'ple.* *WE ARE NOT IN AF'RICA...*

[@majorios3405]

@@B7R8 racist

[@B7R8]

@@majorios3405 *Survivor...*

[@dorianhani6899]

@@jrh80 "and I'll learn my lesson from a bad memory" the only time they showed white people they were sad and concerned... Disgusting!

[@MrNebelschatten]

CocaCola continues its proud tradition of 3thn1c(leansin6 from the last century. Bravo

[@ajaxprop3638]

WAIT THIS IS A COLA AD!?

[@mimmi3995]

CAPITALISM 💰💰💰

[@Hazeberry]

Finger weg von Lüneburger Grundwasser !

[@Coca-Cola]

We are sorry for the inconvenience. We ask that you contact Coca-Cola Germany if you have questions about where water is sourced. Wir entschuldigen uns für die Unannehmlichkeit. Wir bitten Sie, sich an Coca-Cola Deutschland zu wenden, wenn Sie Fragen dazu haben, woher das verwendete Wasser stammt. Telefonnummer: (49) 30 22606 9069 Email: [e-mail] Webseite: www.coca-cola-deutschland.de/ Coca-Cola Deutschland Twitter (@CocaCola_De): twitter.com/cocacola_de?lang=en Coca-Cola Deutschland Facebook: facebook.com/CocaColaDE/

[@carel3128]

I saw this in 2021, now 2021 is officially worse than 2020.

[@DomBernard123]

This is good!!

[@Nikapovar]

And how do I find out what kind of people starred in this ad?) 00:32-00:38

[@qudusonike5868]

Please how can I get the song on the background of this ad??? Please !!

[@jamesnewman48]

insert any brand at the end.

[@secretperson909]

Open like never before. Corona: allow me too introduce myself

[@user-ky4zn9pc2t]

Oh no... Now, i like pepsi and "old normal"

[@connorobrien9039]

Apparently this song was taken without permission from an indie film’s soundtrack :((( The Last Black Man in San Francisco

[@lloydettewith2ls446]

THIS POEM🔥🔥🔥🔥

[@jonathankeith524]

You'll have a better quality of life if you stop drinking Coca-Cola and soda altogether.

[@aurorauplinks]

what if i isolate myself to a small region of space that i walk slowly, not going beyond to see the wider world or experience the cultures and opinions of others. I will work petty jobs and not complain. I will do what they tell me and not explain. I will dance when they play the music, and no longer worry about my pain.

[@aurorauplinks]

my point was I feel like that commercial was skipping around on a few ideas that were pushing a weird localization and just living life on a small scale and not worrying about it feel. which is very odd.

[@walusimbijonathan3533]

I am New Normal now★

[@moshmosh75]

Like Never Before....💌💯

[@Darja12ModernVintageGirl]

1:36 She is similar to singer Sandra.

[@albertolopez5546]

Ojalá les pase como a Gillete, bebo poco refresco pero seguro que ni Fanta, cola, acuarius nestea ni ningún producto Químico de su cadena. Nos haremos un bien todos!! Stick to sell drinks not politic, from now no more coca cola products, we will do a good for ourselves and our lifestyle

[@yucelteper7879]

From where is the melody in the end. The last two seconds?

[@dps997]

San francisco from daniel herskedal

[@nevenc7149]

Extremely disturbing.

[@pureblanc9957]

👍

[@user-tf3wx6sg1h]

Ft Lauderdale to get o

[@fxd1460]

Never ever Coca Cola!

[@bobthebarber777]

Bye bye coca cola... Go Woke Go Broke.

[@walusimbijonathan3533]

I am Normal newsfeed now

[@chezafelix1782]

It's been a while i bought any type of soda or processed drink. I just love the message regardless. I really needed this.

[@housewares]

"Funny beats sexy any day?" I believe Fred Nietzsche termed that "slave morality"

[@olgadelosreyes487]

1:02 what is it?

[@esmakok7708]

does anyone know what kind of lens they used?

[@lukemonnigmann3341]

@Deon Davis I can´t see your comment!!!!

[@laurariis3381]

I love how everyone talks trash, but this form of neuromarketing clearly works. There is sold almost 2 billion of their products every day... that means, 1/4 people on this earth, buy a product from Coca Cola every single day. That is pretty insane when you think about it.

[@op-xv3ui]

Are you saying neuromarketing is ok? It’s cynical and creepy. A big reason why the world is such a nightmare place now. You’re right about Coke sales figures though...it’s insane and pathetic 😔

[@laurariis3381]

I'm not saying it is okay, but it definitely is working. And if you look into the psychological aspects of it, it's in some ways, very fascinating. I think at least.

[@op-xv3ui]

@@laurariis3381 I agree it’s very interesting but it’s also frightening.

[@greenbag3821]

Whats the song on the background in this commercial?

[@madsdybdal4407]

San Francisco (Be sure to wear flowers in your head) ----- Make sure it's the one with Daniel Herskedal featuring.

[@iuliial3435]

That is just awesome! Well done! Thank you for that beautiful poem and video! ❤️

[@maxmustermann1203]

I like how in the German version they only show minoritys and say how OPEN they are

[@cristianitsirc6830]

In Romania as well

[@su-dom4078]

never coke

[@MarlboroLimited]

Bring back normal, we don't want the new normal... Soros intensifies

[@B7R8]

*Anti-White commercial.*

[@misterschubert3242]

@@B7R8 Funny, I didn't even notice. I was trying to figure out what everyone here wanted to do, now that everything is closed, and virtual reality is used to dox you, track down your employer, and get you canned for disagreeing publicly. "I want to play me drums..." Well, that's great, but I've already seen 300 videos of a Japanese girl who's only 10 and she's already better than Bonham, Gadd, and Buddy Rich combined...

[@kupferdeck9272]

@@B7R8 Why?

[@B7R8]

​@@kupferdeck9272 *How many White people you saw in the commercial by the time the commercial is referring to the majority of the people. ?*

[@LBrownoffical]

@@B7R8 it's designed to make you feel ostracized, Coca Cola is overwhelmingly white. They know what they are doing, just make sure you point the finger at the wealthy 1% and not the actors

[@mihaelpodnar7940]

What music/song plays in background?

[@bbomd]

San Francisco (Be Sure To Wear Flo...) - Mike Marshall, Emile Mosseri, Joe Talbot, Daniel Herskedal

[@mihaelpodnar7940]

@@bbomd thanks!😉

[@marie-noelledeguenon327]

Teasing you openly See you at the prosecutor coca cola

[@Rti737]

Where can i find that beautiful background music that plays at 2:08 ??

[@googleuser-tx3ho]

San Francisco from Daniel Herskedal

[@ciarancosgrave]

In this ad.

[@mrbat6788]

русские вперед! С нами бог!

[@kborella]

What if I stop being the world's biggest polluter of plastic, 3 years in row.

[@Joeb.63]

You stop being tho worlds biggest polluter of plastic then! Coca cola however produce recyclable bottles.

[@radboudtl6411]

I love this guy who is this

[@crazydave9665]

Can someone explain to me why so many dislikes. This is beautiful to me.

[@AndreaGrandinetti]

Me too

[@op-xv3ui]

I think the dislikes are to do with how insultingly manipulative and disingenuous this is. Big corporate monster gets trendy poet to sell his soul and spew out a load of woke garbage. The sentiments in the text are crass and very un-poetically expressed. The whole thing is a sinister disgrace and an insult to our intelligence.

[@chillpls3199]

I am also extremely confused

[@gui18bif]

Pepsi is so good

[@MMKingofKingz]

Dont understand the Negative comments. Its an ad for being positive in Bad times. Has Nothing to do with Coca Cola. The Artist Wants to motivate and to change the Daily negative view from all of us about our lifes

[@lostsock495]

This isn’t an argument or anything but along with the stealing of the music what else has Coca Cola done? I’m genuinely curious so if you respond please respond with genuine information.

[@thetojik]

Song?

[@Freeqahh]

Daniel Herskendal - San Francisco (Be sure to wear flowers in your hair)

[@sirsaxon7039]

WokeyWonkerAndTheSugarFactory

[@thetojik]

Freeqahh thanks🥰

[@user-ph7so5kd9g]

Stop with pathetic philosophy, thank you

[@ColonelRoge]

Gorge the poet sold out! That's upsetting.

[@op-xv3ui]

Everyone has a price I guess.

[@germanguy187]

What is the name of the music???

[@bolohanmonica6121]

Daniel Herskedal-San Francisco(Be sure to wear flowers in your hair)

[@dodiwe]

Don't ask but still buy your freedom with Limonade

[@SoretaSoreta]

Per fortuna siamo tornati alla normalità

[@Rashy225]

Just give me the coke thanks.

[@goofyatze208]

What's the Name of the Song in the background?

[@magozy]

Apex - Far Out

[@goofyatze208]

@@magozy bro

[@jaydenisaidiot07]

San Francisco - daniel herskendal

[@mashalyaguta8599]

Seems like the most motivating video I've ever seen

[@cristianitsirc6830]

I know, right? Makes me want to grab a pepsi even though i'm not thirsty.

[@juliol527]

Got it, only buy Pepsi from now.

[@LMTR14]

no, pepsi is just as woke!

[@revelation3679]

'What if the new normal ain't the normal we knew'. umm, well yeah if it was the normal we knew it wouldn't be a new normal, would it big brain

[@ludezo]

I will never buy coca cola again in my life. From now on i will only buy Pepsi or something else.

[@gatoachuva]

Beautiful poetry. Thank you George I am here only for your art.

[@frecheBolle]

Beautiful? 🤮

[@marriaizabela]

Annic Miller how is it not beautiful?

[@sven944]

cherry c00l Because it isn’t

[@rachelmichael]

Can we all stop criticizing and take only the positive vibe through this advert?

[@dabiraa]

I'm serious I have no idea why everyone else is so mad

[@EALuber]

Apparently not. Everyone seems so angry and full of themselves. From the it’s anti white guy to the idiots saying George Soros is taking over to the QAnon bs. It’s an ad. Move along if you do t like it.

[@dabiraa]

@@EALuber True!!!!

[@op-xv3ui]

Yeah let’s all have another can of coke and stop worrying!

[@Narusasu98]

Those comments are cancer

[@tonymontana9319]

Beautiful.

[@lorenzopampaloni5792]

What's the name of the music

[@lorenzopampaloni5792]

Of the song

[@guillaumeg4204]

San Francisco - Daniel Herskedal

[@erhanipek1534]

Best drink Turkish ayran :)