Coca-Cola's AI-generated TV holiday ad falls flat with consumers

[@gnarwhal7562]

If Pepsi doesn't poke fun at this ad, then they've missed a golden opportunity to capitalize on this controversy

[@zoyadulzura7490]

Omg I hope they do it!

[@awestvirginian5858]

Sent them an advertisment suggestion through their customer support to see if that works.

[@Pickelrye]

Oh, don't worry! They might follow suit instead.

[@StarFox6.4]

Pepsi is YUM BRANDS fyi

[@Angela-cb8bv]

In the style of the Pepsi taste test / taste challenge 😂

[@monkeybusiness2204]

Companies are now too cheap to pay to make proper ads and too busy paying their top exec fat bonuses before the holidays.

[@Bklyn112]

They don't want to pay the actors, camera crews, stylists, casting companies, etc. It is a cost cutting measure only the savings aren't passed on to the consumer.

[@terransunited]

Paying truckers to be shown in a video 2.5k each The string lights 100$ per truck The cameras could literally just be a phone nowadays Finding an employee to get a 500$ bonus for featuring their cat or animals. Paying 1500 for a animal sanctuary to let you get film of their mooses face. And Paying a person roughly 2.5-10k for editing it. Unfortunately they're too bankrupt of braincells to have an original thought like most companies nowadays.

[@VictorGonzalez-xs9oc]

Hey, they are not cheap. This is a new commercial, is it supposed to be entertaining. Everything that comes with looks okay, now everyone hate because they say it not the same from the 80s. It doesn't matter how it looks in the commercial, as long they put the hearts into this commercial. If they add LGBTO in the Coca-Cola commercial, that will be the worst idea they came up with. If they add transgenders in this Coca-Cola family friendly commercial, that will be terrible for kids.

[@missym877]

@@terransunitedthey don’t hire employees in these ads. They’re always actors tf 😂

[@LuckySTR8]

The Top Execs will pay themselves to have AI do their jobs for them

[@7thsaga662]

We as a society really need to stop embracing the word "consumer" and go back to being "customers". Change the word, change the mindset.

[@PleasantRevolt]

I completely agree with you, anytime I hear that word I bristle at the implications.

[@clonecommandermike332]

Consumer and customer have different meanings

[@consumerism]

Consumers are gluttonous

[@steponkusceponas4085]

​@@clonecommandermike332 that's the point

[@aylameridian]

Or just... "people"

[@wintersprite]

So…Coca Cola couldn’t just reuse the 1995 commercial itself? Hershey Kisses and M&Ms both use classic holiday commercials that have been going since the 1990s. And Tootsie Pop’s commercial is the oldest one still running, as far I know.

[@mandythegrimadventures8964]

that's what i'm wondering

[@birbloveromega5555]

Heck Hershey even added more at the end of their commercial so it can feel nostalgic AND new! It shouldn’t be that hard.

[@Bumblebee_Azii]

I know Christmas has started when I see that old Hershey Kisses Comercial.

[@hamsterguysoldierlol193]

Why not use the “Anyone Can Be Santa” one???

[@evil1st]

Corona has been using the same christmas comnercial since the 80s. The one with the palm tree. Its literally the original commercial the only difference is they upscaled the original tape to HD for modern TV.

[@imrustyokay]

"Why do you think companies are toying around with Ai so much?" Because big companies don't want to pay people.

[@Avy.YT_shadowbans_comments]

as ai taking over more jobs we get closer to universal basic income

[@user-jt3dw6vv4x]

The American and broader Western aversion towards AI needs to be studied because there is a serious cultural divide emerging in the world. The West seems to be against AI but Asia is embracing it.

[@user-tr1zj]

@@Avy.YT_shadowbans_comments UBI is a communist pipe dream

[@RisenPhoenix68]

​@Avy42F I hope you're not celebrating that, because you'll be counted as the next fiscal liability by the powers that rule over you.

[@mascot4950]

@@user-jt3dw6vv4x Considering how poorly generative AI is performing, uncritically embracing it seems like an unwise choice. It produces pretty poor imagery, worse video, and low quality code. The improvement per iteration seems to have diminished drastically and unless that changes this is just a turd they'll keep polishing for a bit before the hype train derails and it gets relegated to tasks it is actually worth using it for instead of being shoved into everything.

[@natirasohumana]

The way they go out of their way to avoid paying artists is truly insane

[@FabianMacGintyONeill]

These are people that privately fantasize of returning to the days of slavery and indentured servitude, they're just clever enough to not say it out loud

[@thedesensitizedsympathizer5307]

Why do they fantasize about owning slaves so much ?

[@BuckTheODST]

but how will their poor ceo pay for their tax writeoffs and hookers? unthoughtful 😡😡😡😡😡😡😤😤

[@memes_gbc674]

@@BuckTheODST don't forget the blow

[@Space97.]

Huh and what wrong with that? Humans take more time ai don't that's the difference 😂

[@BarrettBiggers]

"Remarkable speed and efficiency" = being cheap and not wanting to pay artists for good quality work

[@shades.of.play-yt]

Why does anyone owe artists money? It can help the public in a lot of ways too if you learn how to use it. One thing I've learned about A.I. is that it really bothers the human ego. Think about how photo shop exists now...what of photographers? There's always a give and take with evolution and change. Yes, it will restructure life in ways to come....

[@matthewishunting]

​@@shades.of.play-ytonly a non-creative person would have your position.

[@reallyradrabbit]

@@shades.of.play-ytwhat do you mean why does anyone owe artists money… you realize it takes time to creative things correct? do you really expect people to not get paid for their work???

[@ajspice]

​@tales.noheads Photoshop doesn't completely replace photographs. It's used to enhance and alter them artistically and still takes a trendendous amount of skill to use. Even with it's AI features, you still need to be able to see the art in your head and put it on the screen. Most of the work is still YOU.

[@keego_yt0810]

Exactly!

[@juggernugget]

now i understand why ai was made, its made for companies to get rid of their advertising teams of hardworking people.

[@I_author_articles]

you are getting this just now?

[@ultimatemayh3m768]

I think it’s a bit bigger than that lad

[@mybedroomtv]

@@I_author_articles we are doomed

[@jeremifrancisco1]

@@ultimatemayh3m768 Please, elaborate.

[@amytakiguchi4390]

And getting rid of actors/actresses

[@maffieduran]

And people said actors, animators and people in filmmaking/marketing/animation in general were exaggeration, we were not. Any company doing this deserves all backlash and failing

[@Pti_chapo]

Today is the creative industry, tomorrow it will be almost everyone. People should stop laughing at AI and start taking it as a serious problem.

[@samanthawoods8000]

“The polar bears were never real.” True, but they were animated by artists - so, THEY FELT REAL. In contrast, the AI commercial feels like a soulless, dystopian nightmare.

[@maryeverett2266]

Why would something being animated by artists make it feel real but something made by AI feel fake? They’re literally the same thing and you wouldn’t know what made the animation unless you already could recognize AI art.

[@baeber]

​@maryeverett2266 it's more about art by real people being more valuable

[@boopdoop2251]

The fact that anyone thinks you can press a button and create real art is scary. Art can only be created by human beings, we have real heart and master those skills over a lifetime, using our own human experience in it… all AI can do is steal and fake emotion.

[@king_dot]

The animated polar bears also looked much better then the ai ones

[@dominiccarter5070]

@@baeberits not tho it’s because people are losing jobs . Not many people have original art pieces.

[@whitneymmoore]

Creativity is one of the things that everyone says they value but it's the first thing everyone tries to get for free.

[@diemes5463]

🎯

[@coolname2629]

Because not everyone is capable of it. Most people are just drones.

[@Modernaire]

Who is everyone? I’m a creative professional. I can tell you how many times I’ve been attempted to end the scan few times that I have been exploited. And it’s not Coca-Cola. Sometimes it’s even another creative professional who is jealous who has maybe the head of the budget, etc., etc.. One of my creative heroes who is completely outside of the visual arts what kind of figure out how to put a stop to use him as an example and I think he’s no longer with us. He’s one of the greatest artist I have ever seen heard and witnessed, including meeting. I think before I did what he did so they would not get my graphic and design work for free. You learn when you’re going to be exploited or exploited they do it on the sneak up. That way, I never complain about getting creativity for free. I control that I determine as a creative artist if it’s free or not, nobody else does. I bet you don’t complain about bootleggers bootleg who has stolen artist work, recording artist some of them very famous and then determine that it’s for free and distributed all over the Internet and even on KZbin you don’t complain about that you don’t go after them do you? no you go because underneath you’ve been to be all anti-corporate, but let me tell you I tell every other professional, I hear whining about the business of creativity. They have a lot of money they in AI they can hire more of us. They can hire all kinds of other people, including, the Coca-Cola delivery trucks and working in the plant bottling the janitorial department benefits. Words and said rich people

[@Iceburn76]

@@coolname2629 Including the ones calling themselves creatives, yet all they can do is rehash. Why pay anyone to be unoriginal? "Artists" brought this on themselves.

[@coolname2629]

@@Iceburn76 im just directly answering the question. I do love ai art as well tho.

[@tiffanyanthony]

If Coke can’t find it in their budget to give REAL people jobs, then I can’t find it in my budget to buy their poison-water.

[@jackfavvv0280]

Why were you even buying their poison-water to begin with?

[@bigbmessiah]

Lol if you are thinking its poison water then you wouldn't be drinking it in the first place....what a dumb comment.

[@novamarpo3]

Poison?

[@NethukaGamage]

Poison water? You mean alcohol?

[@stvlu733]

Maybe in Mexico only, and that is poison recycled waste water it's made with.

[@bikotheanimator6169]

I work as a 3D animator, but I may have to consider a career change. I wasted ten years going to school to learn animation. After I graduated in December 2018, I did a one month contract at Brazen. Next, I worked at Pixar as an animation intern in Summer 2019. San Francisco Bay Area is beautiful and that was one of the best experiences of my life. I was jobless for over a year. I worked at Deck Nine Games as a junior animator from December 2021 to May 2023. Layoffs happened. Layoffs are happening all across animation, film, games, and tech fields. Most people don't know this, but over 100 employees at Pixar were laid off when Inside Out 2 released. I met many of the animators when I was there. Ay-Eye is definitely going to be a problem with artists. I'm running out of money and I'm dealing with long term health dizziness problems. Yeah. Life...

[@WindyWooshes]

I am getting my degree in Art right now, and want to become a 2D animator or illustrator. With all this going on, I am really trying to pursue my dream at the worst possible time huh? The future is full of uncertainty, and I just hope we're proven wrong and things don't change for the worse. Seeing this though, I'm nervous..

[@containedhurricane]

Would you become a truck driver or go back to school to learn engineering/ another subject?

[@RetroTank69]

Im sorry that's happening to you. Hoping things go better for you 👍

[@salometipsandtricks2786]

Hon start own animation studio

[@ondine217]

​@@containedhurricane Considering how well the models are doing on the math, science and coding benchmarks, going to engineering school is not going to help them much...

[@thescandinavian2487]

Just run the ad from 1995 to sell your candy poison beverage.

[@Attmay]

Did NBC play this ad on anything? They're hypocrites.

[@TheSimba86]

I know right? LOL

[@richh4230]

THIS. I was thinking the same exact thing. Run the same ad as a "vintage" coco cola commercial.

[@robinvlad141]

Remake it in 4K. 😂

[@iluvcamaros1912]

As a millennial I was like "I'd love to just see the ad from 1995??"

[@hoodboyslim]

The whole ad feels like a fever dream

[@alcyone-rising]

what doesnt these days???

[@apileoflaundry]

Big companies are completely ignoring what consumers want. It's embarrassing.

[@Modernaire]

I’m a Coca-Cola fan and consumer. I also consume Pepsi and root beers and Dr Pepper, Mountain Dew, etc. etc. I’m a consumer and I want more of this! It’s absolutely stunningly fantastic it’s a wonderful fantastic of Christmas through the product that they traditionally have always marketed during the holidays. It’s not embarrassing. It’s genius. Love to talk to the creative people behind it because I know there must’ve been a team. Clearly there was a team, including editors, who carefully had her edit with the producer and Director of the video commercial and they had to make human decisions on where to edit certainly could possibly edit but you still as a human creative or creative team will still have to make determination to fit all that. I’m giving you a hint , as to how you defeat embrace AI and wrangle it like a wild horse

[@evaauten948]

@@Modernaireyou are not the majority. most people want an actual quality video (i don’t know how you can think it’s a good ad) and a company that actually cares to pay real, hardworking, creative artists and animators. they don’t want boring, unoriginal, mass produced ai slop that just happens to have been spliced together by a few people.

[@evaauten948]

@@Modernaire i am not denying the fact that editors are artists, i should have specified that. nor am i denying there are people that were at play in making the ad. i’m just saying that i don’t know what other root reason there could be to even want to make an ai commmercial (that could never be better than a human made commercial anyway, since humans can create original ideas and understand the world in a way ai cannot) other than greed and laziness. yes there was some amount of human work involved in the making of it, but really it was nothing compared to how you would actually put work into a normal ad. and i do not think that sitting at a computer and typing prompts, (which is telling a computer to make something for you, NOT you actually making it yourself) is comparable to actually creating art. i also do not think the work of CGI artists is at all comparable to that of AI.

[@Modernaire]

@ at at least you’re engaging in an intelligent debate conversation. Others don’t do that so I appreciate that. But some greed is what fuels the economy it fuels seeking earning more as you progress in your profession or trade. Businesses are created, small medium, and large mega corporations because it’s always a pursuit of profits and wealth. So there’s some greed that is beneficial it is positive and is OK to have. You always want more of something that’s special or that could bring about less worry, financial stability more profits, which lead to hiring more people and some of which might be creative or artists. As far as laziness, I don’t think Coca-Cola is lazy. They wouldn’t be the giant company. It was if it were lazy. in fact, the drink was initially promoted as a health pepper energy booster of some kind. That’s why it had cocaine. For actual work in an advertisement or commercial think about it it would take probably 1 billion give or take to produce the exact same results of this AI Coca-Cola commercial with real life, actors and actresses, extras, trucking equipment, lighting equipment, special effects, analog, lighting, rigging camera, teams, camera, cruise production teams The logistics would be through the roof and not to mention the use of animals where you would have to bring animal experts with animals and repeatedly try to make them do what the Director who has a creative artistic vision wants them to do. No one complains about all the exploitation of pets and animals you know when they blow dry their hair and they’re putting them in dresses, etc.. You know what I mean nobody complains about that, they use animals you’d probably or others would probably be complaining about that Anyways, I’m kind of deviating, but I’m just saying and pointing out that it would be a monumental task allows for an endless possibilities of creativity. Most AI imagery is not great. Yes it’s night marriage. Yes it’s over the top. Yes, it’s fantastic. Yes, it’s sometimes put mistakes all over the place. I wonky you know what I mean multiple legs on a human body. You know that kind of thing is just gets weird. But the human intelligent or what modifying the prompts is what matters because as an artist in between, I’ll repeat it in between is taken over by AI tools And again in any kind of creative endeavor, you input into an object, whether it be a computer or an acoustic piano, and the output is your creative the mechanism that facilitates the input and the output with AI generative tools, is artificial it’s kind of doing the intricate work to achieve that is that efficient it could be One last example, motion, graphic artist, they may be their days may be numbered. I know of a certain sector of them who think they’re above all creatives and all they are are tweaking parameters and some of them aren’t artists or very creative at all. AI will facilitate , an input of what you want in motion graphics and the output will be made which then you could possibly go back and tweak some of those parameters or leave as is and do post production to it It’s the same with music production today we have non-musicians non-artist people who have no business handling, even a digital photography camera or even doing fashion design. Let’s be real about it, I know it’s because I’m a professional I’ve seen it all, who have no business doing creative work. And what facilitates is Contant creating software such as music, production software digital audio workstations the gear that just allows them to tap a few pads and construct music. But nobody complains about people who have artistic and or ability or natural talent skills, who are involved in a creative process and should not be

[@PleasantRevolt]

They don’t care because they are making fortunes

[@sunday8979]

Pay some actors and film professionals you greedy corporate hacks!

[@TraceguyRune]

Start your own soda company and do it yourself.

[@Shadowx157]

​@@TraceguyRune nah It's just easier to boycott

[@HybridDolphin]

Simping for a billion dollar company wow ​@TraceguyRune

[@TraceguyRune]

@@Shadowx157 You will never boycott coke, keep dreaming little boy.

[@Arbysroastbeefjuice]

@@TraceguyRuneBootlicker

[@44zeex]

People kept saying the actors were being paranoid, that the strike was no needed. Well look what we have here.

[@samanthawoods8000]

Also, it’s disturbing how they try to downplay the OBVIOUS problems with the AI commercial. Plus, they don’t even mention the corporate goal of replacing artists. It’s very dystopian. It feels like a morning show for the “news” station in V for Vendetta.

[@Avy.YT_shadowbans_comments]

as ai taking over more jobs we get closer universal basic income

[@stinkstank5177]

Just make sure AI still uses bot characters of color!

[@tedstersscience1637]

It really doesn't get more cyberpunk than this

[@Avy.YT_shadowbans_comments]

@tedstersscience1637 I love cyberpunk, but it makes zero sense to predict real life based on fiction.

[@tedstersscience1637]

@Avy42F oh make no mistake, that's the inevitable direction we're heading to

[@femmec6644]

I prefer real people.

[@btk1243]

Are "actors" in TV commercials "real" people ?

[@HarmonixsLoL]

@@btk1243 "Real" as in they're living, breathing human-beings and not AI.

[@fandorgaming]

You know its kinda hilarious for a giant company brand like coca cola that can't afford a real fkn ad...

[@Daanimationoven]

Humanity > Corporate greedy technology

[@rodzalez3549]

I could care less

[@kyenneyazmine23]

I used to be a theater student and this makes me sick 😢 There’s people who’s going to school or spending thousands of dollars and acting classes to get these type of jobs… this is taking away from all the hard work and money

[@shareofmoney]

I think that the issue is that people still want a touch of authenticity. Too much digital, not enough humanity.

[@matthanneman7511]

There are a lot of issues.

[@bernadettepotenti301]

Absolutely!

[@MrLSB-w6g]

Mark my words there will be an Anti AI Luddite revolution against these corporations.

[@kjw79]

Especially when trying to convey the warmth of Christmas

[@yiany]

Exactly.

[@tonial5789]

this is the best Pepsi commercial ever.

[@leonakinglion3210]

Get some help

[@shingai5694]

I'll still drink coke over that watered down crap called Pepsi

[@CheekyBird888]

@@leonakinglion3210 chill bro! its obviously a joke.

[@CheekyBird888]

LOL🤣

[@Haruzak1]

​@@shingai5694Nah, Pepsi >> overrated Coke

[@ryan7032]

Big companies have learned NOTHING from the hundreds of cases of not hiring a real marketing team leading to the worst results. Overconfidence is high with out of touch CEOs everywhere.

[@Odd-Moss]

Serious question. So if AI gets super big, does this mean we’ll no longer have actors, animators, authors, writers, and musicians?

[@stache1954]

Musicians are already pretty much gone.

[@dwightdaye5908]

Yes...of course

[@imperialhulinabis3514]

That's right. And the sad thing is many people don't care that Ai is taking over. I'm sticking with movies, songs and ect that came before Ai. Another thing that I don't like about Ai is it can steal people's identities and ect, and also no one can prove their innocence anymore because Ai is getting too evolved it can generate fake evidence. I'll admit, I'm scared of Ai, I don't feel safe with Ai.

[@jacksonseyl5255]

I won't let that happen.

[@robertberatheon4213]

Imagine super AGI in the hands of someone like P Diddy… they will get away with everything and anything

[@technicolordreamer]

Why couldn't they just have recreated the original 1995 commercial with actors? How dare they try to ruin my all-time favorite Christmas commercial! You can't remove the human element from Christmas.

[@zoyadulzura7490]

That would've been much more endearing. Or like a new commercial with little winks to the old one. Ads rely on emotional manipulation to be effective, and with no emotion, the attempt at manipulation is much more apparent.

[@MrPleers]

Because Coca Cola wants to save a few bucks I guess.

[@greglr19751]

AI is making everyone lazy and non-creative.

[@GigiMartin-dx5uw]

AI lacks the one thing it will never have...humanity.

[@coryjackson6944]

Right..

[@retrofilmwork]

true

[@ArranVid]

True In the future, there will be AI robots that will look near identical to humans, but they still will always lack the soul that God put into all living creatures.

[@baymax2000]

AI maintain humanity 🤡😂☝🏻 theres so mani AI related jobs now 😂😂😂

[@ArranVid]

@@baymax2000 AI robots were programmed that way, but they don't have biological souls. Only God creates souls, AI is made of wiring. I know that there are so many AI related jobs, it still doesn't mean that they have souls. They don't have souls. Like I said, AI robots will become very advanced. AI robots will help doctors, lawyers, engineers, scientists a lot (they will replace many types of jobs also) because AI will eventually perhaps become hundreds or thousands of times more intelligent than even the most intelligent humans. I remember an expert saying that the intelligence level of AI in the future will be like this. AI will also be able to feel and they will have emotions and like I said, they will even look near identical to humans. That still doesn't mean that they have souls. You and I have a different opinion on what a soul is, maybe. In my opinion, only God creates souls. I think reincarnation could be real, so when people die, I think their souls leave their bodies and, dependent on whether the person has good karma or bad karma, they get reincarnated accordingly. That's why I think some Near Death experiences have an out-of-body experience, it's because the person's soul left their body I think. I think that's also why some people think they remember their past lives. Artists and philosophers and others have described this soul for centuries I think, it's like an essence of a biological macroorganism that leaves the material body after the person dies. Plants and animals were given the soul by God perhaps. AI robots are man-made, humans can't create souls. To create a soul takes a lot of intelligence I think, more than what humans are currently capable of. The theory is that the soul is the real human being, not the flesh...that material body is not the real person. So the theory says that the brain, the bones, the muscles, the organs, the material part of the body isn't what really makes a person, it's the soul that is apparently the most important but the soul is invisible and unknown currently in science. AI robots have electricity and wiring and a complex neural network and algorithms and stuff, but there is no God-created soul in an AI.

[@McMavTV]

I don't wanna see AI-generated ads made by major companies on TV or on the internet. It's very unauthentic.

[@Modernaire]

But most likely they’re not gonna listen to you

[@andrewdouglas3091]

I hate artificial intelligence. Why are humans so obsessed with making ourselves obsolete?

[@PsycheTrance65]

so the people up top can keep all the money to themselves instead of paying lowly human workers

[@vindicatorschannel7136]

@@PsycheTrance65 You ever wondered...why? (No joke I'm just curious.)

[@gloomy_gus]

Humans aren't. Rich "people" are.

[@Onigirli]

@@gloomy_gus Needs a few more quotation marks around 'people' (I suggest 4 pairs at least) but yes

[@rains5]

We are not ready to create another species when we can't agree amongst ourselves. Do we give these beings rights, do we agree they're real or not, do we agree souls exist? We can't play God if we can't accept our our godliness.

[@smorris281]

AI makes everything look fake, there’s no personality, creativity. The commercial in pretty bad taste.

[@james-pierre7634]

What isn’t fake and creepy in all those matrix movies and dumb sci-fi films!

[@duane_313]

Artificial is the key word here

[@drblitz3092]

In a fee years, you wont be saying that

[@VictorGonzalez-xs9oc]

The commercial doesn't look pretty bad taste, it looks so real. There is a personality and creativity in a commercial, that looks everything okay.

[@liquidmind]

boohoo, they made a bad ad, does not means the AI look fake.... boohoo

[@lbstiger]

We don’t want AI, we want creative people doing their jobs

[@Modernaire]

Greater people have to use creativity in vision what they want to input it into an AI generator and then you get a result of which then creatively as a human you pick and then even edit in a video system and video software they’re still human input and output here. I’m a creative person doing creative work. I’ve been doing it for nearly 30 years. If not more I could be near 40 or 50 because I’ve been doing this since I was a kid creative illustration, all kinds of other things that are creative. Don’t act like you’re protecting me or defending me. In the face of AI I bravely walk in and I am in control. I’ve already proven it. But it takes some experience as a creative professional figure it out which I’m not gonna tell you.

[@2pacisAkiltheMC]

In a few more years, you probably won't even be able to tell the AI-generated commercials apart from real people

[@evaauten948]

@@2pacisAkiltheMCmaybe. but we will wonder why everything will have become so boring, unoriginal, repetitive and soulless.

[@Modernaire]

@ you can’t tell right now unless it’s playing out to you of which this commercial was pointed out to people to the public that they used it and now everybody’s it as if some kind of nuclear war is breaking out or if there’s like a thread of humanity from it

[@Skitskl33]

​@@2pacisAkiltheMCI doubt it. CGI still looks incredibly fake and obvious when it comes to people and that's been around for over 40 years. Ai will peak too.

[@user-remix76]

These people are what's wrong with society.

[@Liberal_From_Prairies689]

You're a billion dollar company, Coke! Pay real actors and film a real commercial!

[@flixfixonyt]

But then how would the 1% at the top of Coke, get paid 99% of all the revenue????

[@ExpressoEspresso]

This will make me SKIP ADS more, too much AI on everything nowadays nothing is real anymore.

[@harmie1743]

be fr we are skipping the ads regardless

[@jams27th]

@@harmie1743yes but this is going to make in it mandatory

[@pacthesir]

I swear... AI NEEDS to be banned in certain parts of media, including ads, IT'S NOT EVEN A SUGGESTION ANYMORE, BAN IT!

[@Mrs.Jekyll]

Yes please! I'd vote for the bill if its at the next poll!

[@juniorlks1]

What baffles me is the fact that this anti-AI feeling has been known for quite a while now. They KNOW people don't like AI generated art and still gamble their brand on it. This piece might have been made by AI, but it surely went through a lot of powerful people within the company before being greenlit to air. At no point in time whatsoever did anyone of those stupid executives thought "look guys, is this really a good idea?"

[@gsst6389]

When you get 200k no matter of peformemce why would you care?😂

[@mcflurryfrostie]

they're not thinking about what looks good, they're thinking about all the money they're gonna save lol

[@robertruffo2134]

Penny wise pound foolish is a great saying.

[@DylanSnider]

Don't get me wrong. The programming behind AI videos, images, and text are impressive. However, we don't need AI to replace humans in a job that we can pull off with better results.

[@gmenezesdea]

It's never a matter of quality, it's a matter of cutting costs and increasing their profits.

[@DylanSnider]

@gmenezesdea That's bad, too.

[@zoyadulzura7490]

It's better quality slop that the typical slop we see on the internet, true, but it's still slop.

[@Zinovad]

@@zoyadulzura7490 It's not. Human slop still has heart to it. AI slop is just weird.

[@ytzpilot]

It has its place in video games, that’s about it

[@koolaid33]

Man it's hard to watch these news reporters so out of touch that they can't tell that it's AI without looking at the people. I could tell immediately, the way all the illustrations move, the finer details on them, the backgrounds that look like blended up "winter" ideas. Everything looks very obviously AI to me. I find it insulting, that Coca-Cola can't even be bothered to hire real animators or others to make a real advertisement for consumers. This is by far the cheapest, and laziest, way to make a commercial, and it's disappointing because I love Coca-Cola and their products. I wish corporations weren't so greedy these days, but the longer people do and say nothing about it, the worse it'll get. They even said "this probably won't have an effect on the drink people choose at the store" and that's true, it definitely won't, and because of that Coca-Cola won't have any incentive to change their approach to AI.

[@jgstmx]

Now's the time for companies that care, to start promoting something like "Done by real humans, not AI "

[@zmozagax]

should have just used the classic as a remastered version with some new added product and consumers would have been happy.

[@ryan7032]

2:07 It was a metaphor for tech replacement in general, not just AI. And no, people are not "coming around to this" that ad was very widly criticized because it was literally and metaphorically crushing creativity. PEOPLE WITH EYES HATE AI!!

[@LancerX916]

I am a professional artist in publishing and this sucks. But having worked with many art directors and editors, how did this commercial even get approved to air? It's so creepy.

[@kamikeserpentail3778]

How is it creepy. I hear you people say "It's creepy" and "it's lifeless" all the time, but you never say how. My guess is you wouldn't have even been able to tell if it didn't say on the bottom.

[@Pti_chapo]

​@@kamikeserpentail3778 It's so obvious that this is AI, we don't need a bottom line to say it with so many clues. The shapes are deforming themselves slowly, people's eyes and mouth are changing position on their faces, the images are blurred even in the foreground with artefacts moving around. The perspectives are wrong, especially when the trucks "slide" on the road at the wrong angle or when the animals turn their heads. The lighting doesn't match people's head and clothes several times. It absolutely doesn't look like it's been filmed, we can tell that there are transitions where the image needs to evolve to match the next following one. I am very worried when I see that people like you can't tell when AI has been used so heavily like here, while it's still so recognisable at this stage.

[@Skitskl33]

​@@kamikeserpentail3778it's called uncanny valley.

[@bhriannphilip]

This company has over 40 billion dollars and they could’ve just pay real actors, CGI artists, editors, and prop artists to recreate this old Christmas commercial, but no they created the laziest and lifeless commercial I have ever seen. I feel like spending millions of dollars means NOTHING to them, so why put or invest everything into AI?! Also I’m sorry Toy R’ Us, “remarkable speed and efficiency”? Bruh YOU HAVE A LOT OF FREE TIME AND MONEY TO PRODUCE A COMMERCIAL! If you want speed, then you could’ve freaking planned it earlier before the initial release date OR even readjust the date to give you more free time! I DON’T GET IT! 😑

[@dpelpal]

They got you talking about Coke. And thats a win🤷🏼‍♀️

[@joecope9935]

I'm not sure where you got 40 billion. Their balance sheet shows about 14 billion cash on hand and 106 billion of total assets (including such things as inventory, trademarks, and goodwill). 14 billion is a lot, but it isn't 40 billion. Keep in mind that their quarterly expenses rose from 15 billion last December to 23 billion in September and they need to keep some cash on hand for unexpected expenses. That being said, they certainly have enough money to hire a few human animators to make their commercial. I guess they simply don't see the value in doing so.

[@Jade-3000]

There’s something uncanny about the way the people are moving and smiling

[@DianeCooperTW]

It feels like a trailer for a horror movie

[@james-pierre7634]

How is that? Didn’t see any monsters or blood thirsty guys carrying a chainsaw, or that Halloween mask character, or a screaming half dressed coed who fails to turn on the hall light.

[@PoisHeitto-i4k]

@@james-pierre7634 The smiles look like from that horror movie "Smile"

[@nc5481]

@@james-pierre7634 Everything is just slightly off. The rule of perspective is wrong for the trucks. Everything is slightly uncanny...off...and it drives the observant mind into a state of uneasiness.

[@melzymoomin888]

⁠@@nc5481yeah, gotta love the identical “cuddling” animals with their heads partly fused together.

[@james-pierre7634]

@ So I guess I’m a little off. Watching an android morphing into a human seems rather “off” to say the least. And sort of creepy.

[@j.t2310]

If they cut corners with the ads are they cutting corners with our food and products 😮😅

[@Justin-uc8sc]

They are, its called shrinkflation

[@rascallyrabbit717]

you have the choice to eat what you want... choose wisely

[@HandsomeMalcolmcats]

They have been for years.

[@ОгурецМолоко]

​@@rascallyrabbit717No you don't, you can only eat whatever is approved by FDA, doesn't look like free choice to me.

[@zoyadulzura7490]

@@ОгурецМолоко If it weren't for the FDA, companies like these would cut even more corners than they already are in their products. Shrinkflation needs to be addressed as it's draining people's wallets, but at least we have product recalls. Thank goodness for the FDA, and I'd advocate for giving them more control over the products that end up on shelves. There's a reason foods like Frosted Flakes are banned in Europe but not here.

[@polokucoch8112]

Don't forget that the wheels on the coca cola trucks are NOT moving. It's sliding lol

[@luisvillafane3210]

What's next? Are they gonna bring back Kmart with AI?

[@MP-lq3xx]

🤞

[@testing6753]

They are. There's a Forbes article on it.

[@Pearloryx]

lol

[@james-pierre7634]

Brilliant idea!

[@guyfierimtwi]

?

[@Fan-Nimater101]

This Ai thing is getting out of hand People need to support real artists Witch I am in art school And let’s be real people Ai is soulless

[@yassinedahbi7727]

The EU should do something about it,just like they did with apple

[@hhn2002]

"WHICH"

[@SmallvilleZ71]

I am fine with it and I am also a graphic designer and artist

[@guyfierimtwi]

@@yassinedahbi7727 the EU never follows through

[@kylegraham6923]

Agree!

[@squeakyelbows]

You know the situation is bad when people are feeling sorry for advertisers.

[@gmenezesdea]

Anyone who willingly uses AI deserves criticism.

[@Avy.YT_shadowbans_comments]

as ai taking over more jobs we get closer universal basic income

[@user-jt3dw6vv4x]

Why are you all against AI so much?

[@neirinjoseph6817]

I agree except in cases where language models are being used as a source of education at home, that's the only instance I'm ok with (for example using ChatGPT like Google but asking it to expand on things you don't understand to improve comprehension in a conversational way) that way you leave more knowledgeable and it doesn't replace literature or human educators, you just filled time where you otherwise would've been alone. All other uses of AI make creative efforts meaningless and ignoble though; a large reason why we revere art for example is because we know how hard it was to create it; someone honed their skills, dedicated their life to the craft etc... If everyone can just type in an AI prompt then art is no longer noble anymore; a big part of nobility is pushing the boundaries. Real art should never be "easy."

[@boopdoop2251]

For fun or education (with care), no. To pass off images as “art” or commercially, yes.

[@branten123]

Lol nope , I can't wait for the day we're ai does all my job 🎉

[@mattsmith4589]

BRING BACK 90S CHRISTMAS!

[@nicholasdruce5346]

But instead of AI, we should bring back monkeys on a typewriter.

[@isaiahfeamster171]

I’m never buying Coke or what the company owns again. The Coca Cola company lost a consumer.

[@kevinbernatek7875]

You can’t tell me they’ve got an art director (or creative director) putting in prompts for AI to generate a video. They’ve fired artists and they’ve got their PR or social media employees making these “commercials”, now. Disgusting.

[@Ron-gm3zj]

Right? A creative director would have caught that the lead semi had two too many tires on it...

[@zoyadulzura7490]

The way everything moves in the ad is so creepy. It's too monotonous, lifeless. People want to see something that looks enough like reality that it can pull them in.

[@Asturev]

companies in my country are not hiding AI but proud of it, announcing they have cut down budget on those sectors which was always less than a percent of the total.

[@firemanshadow8577]

Holidays are also about memories. That’s why the nostalgic Christmas songs are always great. To keep that vibe alive DON’T use AI! USE REAL PEOPLE! LIKE IN THE OLD DAYS! GIVE REAL PEOPLE JOBS!

[@zoyadulzura7490]

Oh no, the AI-made Christmas songs are coming. Ruuuuunnnn!

[@Avy.YT_shadowbans_comments]

as ai taking over more jobs we get closer universal basic income

[@berjo77]

Yeah, no. Still not seeing the warnings about consuming high fructose corn syrup, or the even more dangerous artificial chemicals trying to act like sweeteners. Yuk.

[@juliethompson8685]

Not a fan at all.

[@ShaunSomerhalder]

Back in the 2000’s ads were something iconic and memorable that we even talk about it in school bc it was innovating and unique, now ads does the opposite

[@imkrisyoung]

I hate all this AI-generated media, tbh. There's no heart or soul put into it.

[@xRiddleMeThisYouTube]

I miss the hand painted advertisements. That's why they're worth so much $$$ today.

[@FrostTalker]

Wait, HAND-PAINTED?? How long ago are those from?

[@xRiddleMeThisYouTube]

@FrostTalker before the age of digital print and media.

[@Lucysil1970]

AI is going to take so many jobs away.

[@jeremyhall2727]

It doesn't matter, we all will get that standard of living check

[@leonakinglion3210]

So true

[@Scrimblescromble]

@@jeremyhall2727no, no we won’t

[@jeremyhall2727]

@@Scrimblescromble Then 🤷🏾‍♀️ good luck in no men's land

[@OETOurEnchantedTails]

I know.. im an animator and I started 3 months ago and im getting good at it but.. ai might ruin everything

[@elyxln]

I swear after watching this I will never ever buy a Coke again.

[@mr.doodytp3793]

Same, I’m not supporting the coke company. I’m not buying their products, Sprite, mr pibb, Minute Maid, Dasani, and so many other things that Coke owns, I will never buy these things again.

[@dahliablue3911]

How weird they didn’t mention one MAJOR reason is companies like Coca Cola are trying to get around paying union wages to actors for those national commercials. In fact, AI allows them relief from paying everything from actors, to wardrobe, to hair & makeup, to catering, to staff… keeps a lot of ppl out of work so the bigwig execs can line their pockets. How very Greedy of them.

[@poopa_stinka]

2:25 An important distinction is that AI doesnt equal CGI in this sense. CGI in the sense she’s referring to is animated and modeled by human beings, so yes the polar bears were never real but they were a human creation.

[@ericthegreat7060]

This looks especially dystopian

[@Kakeyoro]

This is what you get when you fire thousands across an entire industry to cut costs that you never see roll over to the consumers. Karma 101.

[@AE1OU]

Everyday we step closer and closer to dystopia

[@alcyone-rising]

i think the train pulled into the station NOV 6th

[@shade1121-ce8dc]

Hershey’s kisses still use the same ‘we wish you a merry Christmas’ jingle commercial. Corona still uses that simple ‘oh Christmas tree’ jingle commercial. And then there’s the Santa Claus M&M commercial. Why didn’t Coca Cola just use the old commercial?

[@davidr3246]

The most surprising part of all this is that Toys R Us still exists.

[@DoofenSpyroDragon16]

Yeah I thought they closed?

[@sailormoonfan224]

@@DoofenSpyroDragon16 it never truly went under. They tried to be online-only for a hot minute when they closed the stores in the first place, but decided that wasn’t enough and struck a deal with JcPenny to have a small toy section inside their stores. Fast-forward to this year, and they announced they’re going to try to open physical locations again. It’s certainly been a strange few years for Toys R Us, that’s for sure.

[@roxassora2706]

They reopened within certain Macy's locations.

[@R_C420]

Meanwhile the same Corona Feliz navidad commercial has been playing since 2001

[@DevonChampion]

It’s just an ad. Either you drink coke or you don’t, doesn’t matter.

[@stanford-nf4jk]

Full disclosure, I stopped drinking sodas two years ago. This commercial wouldn’t have swayed me to drink it again. Now to my comment: It isn’t just the uncanny valley creepiness of the ad campaign that likely turned people off. It’s the sheer, tight-fisted greed and laziness of it!

[@james-pierre7634]

I thought it was quite original and nostalgic. A bit campy but certainly not creepy.

[@ScarlettEmeraldASMR]

I used to be so addicted to diet coke but I stopped. I'll rarely drink it now..maybe once every other month

[@SoulsInRhythm]

I suppose Coke won't be bringing back their slogan: "It's the real thing".

[@willcookmakeup]

Ruined their brand? They're going to be fine lol

[@VanielDeeform]

Actually, the polar bears in the 1990's were not AI, because even though they are Computer Generated Images, they were not made by AI, but by humans. So they have a less odd and more realistic appearance and movement to them.

[@ZombieWindex]

Boycott every company trying to cut jobs in favor of AI

[@call2872]

Animated subjects can never replace real people and animals. There is no life in the eyes of characters without souls.

[@vladimirenlow4388]

There's no reason to read something no one could be bothered to write. There's no reason to listen to music no one could be bothered to sing. There's no reason to engage with art no one could be bothered to draw. There's no reason to buy a product no one could be bothered to advertise.

[@zoenoelle8844]

pay the actors properly !!

[@aaronjaggan]

The Ai were paid actors😂

[@zoyadulzura7490]

@@aaronjaggan That's their point.

[@thedingo8833]

Geeeeez can people be more petty with what’s goin on. You don’t like it, don’t watch it, don’t buy the product. But I wouldn’t spend more than 30 seconds of my time worried about it

[@pood_49]

1:14 “Marketing efficiency”, in other word, greed.

[@agoogleuser2369]

Greed. Corporate greed. Gross. Good thing we do not consume any type of sodas in our household.

[@onee]

When you're so cheap that as a multi billion dollar company, you don't wanna spend maybe a couple million on an add and try to cheapskate it instead.

[@crawkn]

It's like New Coke, it was a massive failure and brought millions back to old coke. We should all fail so spectacularly.

[@sailormoonfan224]

At least new coke was something that actually existed. Unlike the “people” in this ad.

[@crawkn]

@@sailormoonfan224 New Coke probably cost hundreds of millions for something nobody wanted. This ad probably cost $50,000. And it's hardly the first ad with no real people (or animals) in it. Remember Coke invented modern Santa Clause.

[@erkinalp]

@@crawkn new coke is actually something people want (tastes like a real cola, but without a tablespoon of sugar)

[@crawkn]

@@erkinalp I'm guessing you are not referring to the same "New Coke," which was introduced in 1985 as a reformulation to compete with Pepsi which was gaining popularity in some degree based on the "Pepsi Challenge" taste test, which claimed that Pepsi won blind taste tests. Since, Coca-Cola has introduced many reformulated products branded as "new." These aren't related to the 1985 "New Coke" which was subsequently replace by "Coke Classic," ostensibly the same as old Coke, although it substituted high fructose corn syrup for the sucrose (cane sugar) which was still used in some Coke products previously.

[@minorperez5998]

Ai is supposed to help not take over. There needs to be a mix of real and fake for it to work of it falls flat

[@james-pierre7634]

At least they didn’t use robots!

[@masonreich3596]

Remember back when films used to put a disclaimer saying something like, “No animals were harmed during the making of this film.”? I wouldn’t be surprised if independent film makers said, “No A.I. was used during the making of this film.”

[@Pti_chapo]

Yes but it's also been years that they say "no green screen/ no CG" while removing the VFX from their making-of and credits to make people believe it's true... (Recent examples : Barbie/ Napoleon/ Oppenheimer)

[@teddyfurstman1997]

I agree AI being used in a timeless holiday ad by a Soda company is a huge sign that they don’t care about quality anymore. Hershey Kisses did their Holiday Ads with justice than this trash.

[@sunnydelight5255]

I don’t have an issue with AI in some aspects. But with this AI should not be used. Your Ad is about warmth, family, people being together. AI is opposite of those. That means you should use real people 🤦‍♀️

[@cbwavy]

2:10 Dude in yellow jacket told to move? 😂😂

[@7on1sASMR]

Everything gets ruined these days… the Christmas magic isn’t what it was. 💔🎄

[@stache1954]

Xmas music at Target Nov 1 🤮

[@tgtgtgtgtgtgtg]

@@stache1954 my local home goods was overflowing with Christmas stuff 2-3 weeks before Halloween :(

[@luxumbra7602]

@@tgtgtgtgtgtgtg This is the worst. People so jaded and wanting that christmas magic sooner and sooner. It's just going to ruin it for more and more people.

[@BigolBoiNews]

Ai defines laziness.

[@Bohemond_Rises]

Don't drink coke owned products for awhile. It's a very easy adjustment. If you can't do that, don't bother to complain.

[@mysterymayhem7020]

All of these companies are using AI's for one simple reason, it is free!

[@stache1954]

Not free but cheaper.

[@denali6935]

It’s not free at all unless your using trash ai tools that wouldn’t even get close to these results

[@SicKno-i5r]

​@@stache1954And it saves time too.

[@Asturev]

@@stache1954 what do you mean ? its totally free

[@jammyg1779]

@@Asturev It most definitely is not. These server farms alone can cost 100 billion + to build and a load more to power them. As for the cost to the consumer, generating things like this uses a lot of tokens, it can get pretty pricey.

[@v.a.993]

The actors and actresses who would get paid to be in the ads are no longer needed. I am all for technological advances that serve the public interest, e.g., healthcare etc., but I am not for AI doing harm to the public interest. Unfortunately, the federal government is too weak, and has been for a very long time, to put proper safeguards in place.

[@miner080]

Which technological advances serve the public interest?

[@v.a.993]

@@miner080 medical ones for a start.

[@miner080]

@@v.a.993 And which technologies in medicine haven't taken people's jobs away?

[@v.a.993]

@@miner080 humans are living longer and heathier thanks in large part to technological advances in medicine. I saw a recent news report about an AI doctor, but patients did not like it. So that is limited, and not likely to catch on anytime soon. There are no AI nurses or lab techs.

[@miner080]

@@v.a.993 And so what? After all, in factories, machines mostly produce medical products, machines that could be replaced by people, but people are too expensive, so machines were chosen instead. Every technology comes with the tragedy of someone being left without a job.

[@Magical_Trash]

The smiles on the people feel so…uncanny. Like the smile doesn’t reach their eyes 😕

[@AS__704]

Just replay the 1995. Good grief.

[@tecpaocelotl]

I feel like this is more money for ceo and less for people it could have paid with that ridiculous amount bonus.

[@yumacchii]

Laziness from a soda conglomerate that should have been broken up 10 years ago.

[@barrylynn596]

Petition for boycotting coca cola for months or years to make them realize people like artists , graphic designers , directors editors or cinematographer, etc are important, and can't be replaced with AI