Coca-Cola Small World Machines - Bringing India & Pakistan Together

www.coca-colacompany.com/stori...
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.
Go behind the scenes to learn what went into making the Small World Machines a reality: CokeURL.com/5df8
CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Chicago & Sydney
GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
CHIEF CREATIVE OFFICER: Andy DiLallo
EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
ART DIRECTOR: Justin Carew
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
DIRECTOR - CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark, Michelle Browne
EXECUTIVE STRATEGY DIRECTOR: Wells Davis
STRATEGY DIRECTOR: Olivier Tse
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
DIRECTOR: Patrick Fileti
DOP: Patrick Fileti
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
2ND UNIT DOP: Angus Forbes
TECHNOLOGY PARTNER/COMPANY: The Super Group
PRODUCTION COMPANY: Highlight Films
MUSIC COMPANY: Song Zu

[@hemangchauhan2864]

Glory to Yoko Taro. Getting inspired from something that was related to the Indian-Pakistani culture, and put it in his game. Nier Automata is a gift that keeps on giving.

[@PixelPioneer23-q5p]

Hemang Chauhan Can you explain it without giving spoilers?

[@hemangchauhan2864]

It's impossible to do so. And I can't put it to words, it's only something that one can experience in the interactive medium.

[@huxainsyed]

All I can say is, play the game. Even after you think its ended, keep playing. Keep playing until either your hands fall off or the game asks you to stop. Trust me, you will know. Cheers :)

[@joelmasantos7561]

Fillmidedecexo

[@djmenor3140]

@@joelmasantos7561 artesanato

[@flowerpower352]

I am a pakistani girl and I really agree with this message. india is awesome! I just want us to be friends :) Why should I be held responsible for the doings of other people from my country, I have done nothing wrong.I don't hold grudges for my country either. Let's be friends!

[@chandrait2004]

Thank you so pls request ur govt to stop supporting terror and return to your original culture and heritage..... This Arab culture has destroyed Pakistan

[@devendravijay3545]

You are responsible because you are the ones that support your government and state that sponsors terrorism in India and yet you live in ignorance.

[@khalidmahmood858]

@@chandrait2004 but ur country s relation with arab country what about that??

[@khalidmahmood858]

@@devendravijay3545 ur the one who Scatter hates

[@abedinkurtaj4228]

Cl8

[@HenSt-gz7qj]

"War is waged by politicians and leaders, but fought by the people". is a saying I often repeat and contemplate in my head since I first heard it from my high school teacher...

[@globalcitizen1856]

In Pakistan’s case, war is being fought by common Muslim

[@shristiscreation]

I think your teacher do not know about islam.

[@user-rn2hp9fv1f]

p🎉​@@shristiscreation

[@joeymartin4807]

This is so amazing! I have some Indian and Pakistani heritage but was totally unaware of the situation between India and Pakistan. The world needs more people like this that are will to be friends and put differences aside.

[@Mr.khan11]

After watching 7 year later and it's still touching, hope whole world be friends with each others

[@ChillHous1979]

It too seven years to write the letter, or seven years to read it, or seven years for it to get to the reader? What is a seven year letter?

[@ChillHous1979]

I'm interested in this letter.

[@colinpc93]

I don't even care if this is a corporate promotion. I'm just glad a company has at least tried to portray something so genuinely positive

[@ramazansimsek2824]

1 saat sonra silinmelerini engellemek için kopyalanan metin parçalarını sabitleyin

[@ramazansimsek2824]

@@tugbagungor5017 @UCVRhrcoG6FOvHGKehYtvKHg

[@ramazansimsek2824]

@@tugbagungor5017 t

[@hcranqarayeva918]

@@ramazansimsek2824 g

[@ismetkucuker7981]

Ee3yu8

[@rowlingstoan]

wish more people from both sides of the border visit each other... i have this experience and it changed my prospect about Indians forever.. i cant explain in words it was like stepping into a part of ur house which u have never been to before.. wish we had students exchange programs between us.. only then the people would get rid of their misconceptions.. with love from Pakistan.

[@videogamepro964]

Yeah my country is in the same situation just like Pakistan and India the people are so friendly to each other but are governments won't let us be friends it amazes me how leaders tend to make hard for people to get along.

[@david4122941]

Love you brother. :) Love Pakistan. :)

[@anonymoususer2300]

Even if Indian government elected by people is ready, the coup guys - Pakistani military government will never be ready

[@mariajosefina2386]

@@videogamepro964pyru ivyjt

[@ajbrustein3279]

Came here after seeing the NYC Dublin Portal debacle. Happy to see a different part of the world demonstrate we can indeed have nice things.

[@theraizadatalks14]

Same, someone shared the link of this video saying it's already implemented by coca cola

[@IAMTVWorld]

Before 1947 we were one...! I'm proud to be indian and Pakistani! Long live ind-Pak May Allah bless both Countries and bring peace.. and May Allah crush all the terrorists who separates us.. India Pakistan Zindabad!

[@victorllaza5096]

davebatistaaa1 990okko0p0

[@analiaacevedo7797]

jńu

[@midnightshifted]

Even as an agnostic, I approve of what you are saying.

[@WQSLQT]

Mashallah. Dil khush ho gaya. Kash yeh screen k bijae real mein milen. Agar dono countries ke log dil ki nafraten mita kar ek ho jayen, to talent ki base par puri dunya ko hila kar rakh sakte hain. Dono ka music top ka, actors top ke, aur bhi bohot kuch. 2015 aa gaya hai, pata nahi kyu abhi bhi kuch logon ke dilon mein nafrat hai. Please purani baton ko bhula kar ek ho jao aur dunya mein dosti ki ek misal peda karo :-)

[@ruchirsharma1023]

i have met so many pakistani and i donot feel any difference between us love from india

[@joaoanisiodonascimento6789]

Ruchir Sharma

[@cosmecristianodasilvacrist1710]

Oldu

[@SaurabhTomarsilentlybeating]

This brilliant @CocaCola ad campaign helps ppl in India & Pakistan share a moment together in harmony

[@TravelousA]

united we are strong,alone we r nothing.. respect and love to all of the world. Pakistan++++++++++India==========LOVE

[@XNXTG3N3RATIONX]

We must do this for any country that has a history of hate, I'm from America and if we did this with Russia China ect, it would change a lot, people must realise we are all the same and just because your told to hate someone for some absurd reason dosnt mean you have to, Much Love From America and Keep The Love Flowin!

[@sasacuty4018]

~ This was an incredibly great thought of having a machine like this to really see who the neighbours are :) Coca Cola comes up with many great ideas all over the world but can we have something like that in Hong Kong? The sharing can was a good idea too but again we should have access to it in hong kong too!! :)

[@thng9499]

Oo 0

[@Javi.ingles]

Very brave. Very few brands are able to get into a conflict between two countries and leave without harming themselves. Congratulations to the creative team and the brand for this work.

[@suryadevsingh110]

this is such a great campaign so much love in it loved watching it. Great concept uniting 2 neighbour con tries With love and Communication. Great job Guys

[@RomeenaAnne]

I'm not an Indian nor a Pakistani, but this video made me cry. I hope both nations would be friends again. =)

[@daili1436]

Same!!!

[@hsuisabella7054]

+Romeena Anne Same, I am a Chinese

[@thescreen91]

+Romeena Anne we hope good

[@marcuskohler8143]

+Romeena Anne as long as politicians in both countries dont stop their assholery

[@invisibledevil1068]

no need to cry mam.. it cud never be possible and will never b possible.. bcoz only indians want to make good relationship..

[@michaelsinclair3218]

I love this we need everyone together as one world,not to fight with other people. Thank you very much

[@TheRealPairjax]

[I did my best][One thing is certain][Yoko Taro is gonna get sued by Coca-Cola]

[@kalinkapavlova9398]

Came here literally because I was watching the Resonant Arc podcast on Nier Automata lol.

[@perspektywazmian3162]

Me too. 😄

[@komarkomar6478]

​@@kalinkapavlova9398 😊

[@lukeskywalker82]

And this also inspired the creation of Ending E in Nier: Automata. Amazing.

[@john91jack]

If you are an Indian or Pakistani living in the middle-east, Europe or the US, and you happen to meet a Pakistani or an Indian, you'll know how similar we are! You'll proudly tell your European, American and Emirati friends that you are not so different after all! You'll have tons to share, first of which is Cricket, then comes movies! It's a different feeling altogether! It's amazing. I really hope we can live in harmony and get to know each other better!

[@chantelp4555]

This makes my heart so happy. I love what Coca-Cola is doing for people.

[@KefkieTeapot]

This is very beautiful! Made me tear. If everybody are friends then imagine how joyful and peaceful we will all live!

[@tranbinh6088]

V

[@awesomealie8179]

Been binge watching all these commercial they are all so good!

[@DarkNaomi]

Coca-Cola sure knows how to make beautiful touching ads :)

[@simonestorch832]

@@ArissaAyumi l

[@mariamercedescanohernandez7752]

@@ArissaAyumi te lo lpredicaciones del dr.Armando Alducin

[@mireydalara1183]

Ok si l0dz xq xlnbb mover

[@lynnfoley371]

@@ArissaAyumi I second the motion and my house is filled with my coke collection

[@alejandrochavarria2762]

@@ArissaAyumi es zexix e gr el l k lo’ fla ‘m y m me k

[@travelwteresa]

it's truly inspiring, how both nations can be united again... such a miracle, never wonder that coca-cola can bring people together

[@Zeeshan.shani2020]

such a nice moments peoples getting heppy to see eachother

[@zayeb1997]

i love india....i always did...love from lahore

[@mdnunto31]

ঐঅঁঐঐচচজঠঢঝ

[@mdnunto31]

ননপ

[@arvinthpandian]

This is one fantastic advertisement concept I have ever seen. My heart felt appreciations to Coca-Cola team.

[@junghoonkim5811]

한국인인데 볼 때마다 감동이 몰려오는 광고네요, 광고라는게 이런식으로도 감성을 자극할 수 있다는 게 신기하네요 코카콜라 멋집니다.

[@euniceo5034]

*teary eyed* I hope both countries unite. This video made me cry and also warmed my heart simultaneously.

[@Hassan06675]

Glory to mankind

[@shresthrawatabs]

i mean wow its great video and its not india or pak its only us. if we became united no one can dare to touch us. long live us both love pakistan from india with love

[@ammarali9011]

We are all one .made me smile. In England we all get along so why not make Pakistan and India one again . And I'm from a Pakistan background. We should have stayed together then have separated

[@federichzoller]

+Ammar Ali tell that to pakistan. we never believed religion or ethnicities define who you are. this is india , this has always been a hindu land we have accepted every one the muslims, the christians , the parsis , they are all hindus in culture in this land.

[@Phlox33]

If this was truly implemented...great job on the marketing department Coca-Cola. On both the existent user and in penetrating evolving new markets.

[@ChrisMorray]

I can't believe I haven't heard of this before, it's such a great campaign with such a lovely message. I only got here because of a man who was inspired by this.

[@Nabekukka]

Glory to Mankind.

[@bluepopsicle19]

I don't know why I'm crying! It just made me so happy!

[@DarshanBhambhani]

nier brought me here

[@aliyurtseven4229]

L9x. C🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉🎉😂😂😂😂😂😂😂🎉🎉🎉🎉😂🎉🎉🎉😂🎉😂🎉m7🎉🎉🎉🎉🎉🎉🎉🎉🎉😂🎉🎉🎉🎉🎉🎉🎉

[@johnononogbu6504]

I am always amazed and happy when people use marketing beyond the norm for humanity's good

[@tokugawashogun6197]

Very nice .....being human

[@lordskull372]

Coca-Cola company you guys are awesome

[@alejandrag.corado3389]

Por que en Guatemala nunca hacen una promoción como esta, estuve viendo tantos videos de las promociones en tantos lugares, me encanta que tengan este tipo de iniciativas, esta creatividad, me encantaria participar en algo como esto, es maravilloso, felicidades.

[@abhayshai2234]

A Brother Caring for a Brother, Amazing Idea. Kudos Coke From US

[@rgm_1136]

Peace and Love to mankind from Philippines.

[@jakekoepke1273]

This video should give everyone hope. If they can do it, any country can. Great message Coca-Cola. Way to do something beautiful.

[@gopimahal7547]

ka mad

[@ayushagarwal5418]

i truly hope that one day our country will unite again to do wonders as we did it in past...

[@shrey8504]

Oh mam oh man, that's awesome, love from India to Pakistan, Bangladesh, Sri Lanka and Nepal

[@Honorine_The_Tourguide]

This is beautifully put😍 What unites us is stronger than what divides us. Thanks to Coca cola for organizing that.

[@AsusMedia1988]

AWESOMEEEE...GOD BLESS INDIA AND PAKISTAN

[@Navi-kn6is]

2013 mai itni forward technology and best creative idea hats off Coca-Cola.👍👍

[@ashrafazizskt]

This is realty, this is what peoples from both country like, today whole world is globule village, if Europe can join together, then we can also join, we must support this type of events, Thanks to Coca-cola and all those who brings this ideas

[@qasimshaikh5665]

Many times I saw this Ad.. I really love it. I request Coca-Cola to do such events so that people can close each other and forget their past. And I will love to be work with Coca-Cola.. Respect ❤️

[@hanntwo]

so crEATive, and so touching..

[@popthedonkey]

i have had friends from my neighbours....they are very very straight forward and exquisite...hard to find a quality in "action speaks louder than words"

[@tingsagwaan]

Fantastic! Well done Coke for one of the few genuinely moving marketing moments I have ever seen.

[@xtiantoth]

Good work Coca cola! Love this one!

[@sleepysibs]

That was truly heartwarming! Thank you coca cola for reminding us yet again how similar our worlds are through advertising!

[@MUsman-nv4wd]

How can someone dislike this?. Guys don't let handful of haters rust your minds.

[@kanchiagarwal758]

ind and pak should never have separated in the first place but this is an amazing effort to rekindle the lost unity...... I really do think more companies should take initiatives like this......

[@manikmahashabde2946]

Love you Pakistan from India #Indiaandpakistan

[@anonymoususer2300]

You will feel for this after a blast

[@TheOfficialHuz]

Aww your sooo nice

[@sarahkavalakkat8967]

I am indian and this is very great and sweet

[@komaldhumal7907]

simply awesome.. coke indeed is opening happiness :) the best PR ever done (y) keep it up

[@federichzoller]

this is frikkin awesome... now to place two of these in two army camps:)

[@armaanagrawal9380]

Beautiful.

[@yjseol]

We need that machines in Seoul and PyeungYang!

[@himanshumishra4466]

Came after the portal was installed in newyork and dublin

[@barwapeter]

Superb.One Idea at a Time. If only governments could learn from corperates

[@monicarana4697]

I LOVE PAKISTAN, FROM THE HEART OF INDIAN!!!!

[@asdjkhasdhjasd]

same to india from the heart of a pakistani :)

[@zahidbukhari2372]

Monica Rana So sweet 😍

[@CriticsConfession]

Thank you, Based Yoko Taro.

[@Ichigokurosaki24140]

The only that bring two nations together peace and harmony. Indian and Pakistan zindabad

[@NikPnchl7]

This can bring tears to ones eyes..... Only love... No more room for hatred

[@godusopp9135]

I wish they would do this for Hong Kong and China

[@mufi101]

LOVE PAKISTAN! from an Indian brother!

[@val-schaeffer1117]

+mufi101 Muslim: spotted

[@paraeyajay7362]

there h

[@tiennanotiennano1237]

E h

[@elenamagallanes7345]

@@tiennanotiennano1237 que

[@Babyfunny.815]

Bnmmmmn.

[@AsadZaidiIndia]

Wow! Goosebumps and tears in my eyes! Just too good! Been to Lahore, it was just like our own Lucknow and some parts like Delhi!

[@PeteCanalichio]

Not only is this something "only Coke can do," it is fantastic to see that they feel a responsibility to do it. Keep up the outstanding work, Coca-Cola!

[@globalcitizen1856]

This day dream of “similarities” is indeed fantasy!

[@tinugeorge1504]

I LOVE PAKISTAN FROM THE HEART OF INDIAN

[@asdjkhasdhjasd]

same to india from a pakistani :)

[@chelflores3768]

banda y. corrii

[@usmanmujtaba7595]

Tinu George :-) Appreciated

[@salehafarooq3079]

Thanks man I love Indies to 😀🤗

[@romeee34]

@@asdjkhasdhjasd a

[@kazuyamiki6160]

Please set it for us Japanese and Chinese.

[@YoshifumiMURAKAMI]

これはすごいですねー！

[@firojalam2878]

Kazuya Miki

[@vivekvicky28]

This video makes me to watch again and again....when i see pakistan people in Dubai and UK i treat them like my brothers....next time when you see people from india/pakistan give a hug and make them friend.......Indian

[@asimelic]

nice of u :) i will do the same :)here

[@SuperRunner67]

this is the best and most touching advert I've ever seen.. Good job coca Cola... good job...

[@sadhs11]

South African of Indian origin but damn, this video touched the heart. Love for Pakistan and India

[@Yuhi_Kuchbhi_Kabhibhi]

India n Pakistan r brothers from different mothers................love u coca cola .....now i will quit other brand drinks .....

[@nusratmuna8831]

they r not from different mother, they r from same mother, we Bangladeshi too.:)

[@anonymoususer2300]

Capitalism won

[@subashluitel442]

Found out initiative even after the decade had passed on.

[@GailLaGrouw]

This is one of the most inspiring community marketing initiatives i have seen in a while. Well done Coca-Cola

[@jonathanmildenhall]

Hi guys I'm head of global advertising at Coke. Firstly thank you for such passionate debate. For those that are pro this idea we feel humbled and inspired to do more #workthatmatters. Taking a stance like this is always risky but the overwhelmingly positive comments and likes are all the fuel we need to do work that goes beyond advertising. For those that don't like the #workthatmatters approach - all we can say is we will try even harder next time to change your mind.

[@richardg.2902]

Well done COKE :)

[@mr.lifehacker525]

I did that challenge from Delhi.. really was awesome

[@SD_YT_2]

So far the best thing on internet

[@ZeeCH_Music]

Almost cried watching this. *tears of joy*

[@OMI788]

I basically came here after playing Yoko Taro's game 'Nier Automata'...

[@invisibledevil1068]

Wow.. amazing.. nice idea of making a good relationship between india n pak..

[@denisemichell]

Though I don't drink soda, I LOVE cocacola for this idea. It's probably one of the most brilliant ad campaigns I've EVER seen!

[@e.k63ln]

Love Pakistan from Türkiye🌜⭐🇵🇰🇹🇷

[@subthe]

Amazing! We need to start appreciating one another

[@tevfikkoseoglu4665]

tğğğt bbnb bbnbnnnn😮

[@tevfikkoseoglu4665]

ArabsArabsArabs

[@AbhishekSingh-tg1xz]

hats off u to coca-cola for sharing our thoughts in your video.....

[@nishithmunda7789]

I think it's the right time to comeback . And UNITE both the NATION'S.

[@unnatixlr8]

Nier Automata brought me here.

[@shreekantvader6534]

Speechless

[@TheMadMinion]

Exactly what we need! Netalog bhale khelte rahe, aam janta sabhi ek hain. Dilwalo ki taraf se hats off to you coke :)

[@mrbigg151]

Nice touch, Coca-Cola! Very well done and touching message