Coke vs Pepsi: Market Leaders vs Market Followers

Market leaders like Coke have to do a lot to maintain their market position. Market followers like Pepsi also have their own business plans. Other firms prefer to find their own niches or just react to what the market gives them.
Topic 11: New Product Development
Copyright Mark Wolters 2019
#marketing #cokevspepsi #principlesofmarketing
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[@tosht2515]

I really like the Arizona iced teas. This fits into a previous video you did regarding *_first movers._* Arizona simply followed Snapple's lead and seem to be doing well for themselves. I have an Arizona once a month when I get a haircut. Too much info I know. Ha. Excellent discussion.

[@ProfessorWolters]

Yep. I grab one once or twice a month. I like my Arnold palmer's in the summer.

[@AisleorWindow]

Great analysis and examples! I work for a company that's a market leader on some products, and a challenger in others. It's an interesting dynamic.

[@woltersworld]

sounds like it. i wonder how the moral is between people in different divisions.

[@AisleorWindow]

@@woltersworld it's actually pretty good. The leader-side enjoys the positioning of being on top and the challenger-side feels more like a startup mentality. My team straddles both, so it's quite a ride.

[@rajasnaik5147]

Thanks sir for your sharing your knowledge but i have few questions regarding redbull as niche, I presented exactly the same way how you presented in the college but my professor disagreed on redbull as niche can you specify

[@estewartbsj7953]

Yes it was very clear and I loved your delivery style

[@SNBEATZ-v1f]

My favorite video...

[@ProfessorWolters]

Cheers 🍻 😉

[@ilveojk]

Thanks a lot it really helped me now I can peacefully do my assignment which is on hypothetical market analysis yayeee

[@ProfessorWolters]

Glad I can help

[@thefaultinoureve1788]

I’m drinking a coke right now! From a graphic design perspective coke is more attractive.

[@happycamper13]

I see why you are a professor!

[@ProfessorWolters]

Thanks? 😎

[@samulimokkonen6430]

Pepsi Cheap? I would buy that. :D

[@ProfessorWolters]

Cant beat cheap:)

[@joaopedroauriemo]

I preferr Guaraná Jesus

[@ProfessorWolters]

Guarana is good