Max Fosh: The Business of Being an Internet Prankster

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00:00 Who is Max Fosh
03:04 Pranks vs silliness
05:43 Max’s video titles
07:58 Why he goes to such great lengths
10:43 Aging out of prank content
11:55 How ideas define you
15:44 Welcome to Luton
20:09 Breaking down his videos
25:21 His live comedy show
30:44 How improv classes can help you
33:30 How he sets himself apart in the challenge genre
38:23 Analytics and self-worth
45:02 The worst day of Max’s life
48:21 What making it looks like
52:44 The London fashion video
57:23 Max’s backstory and being “posh”
1:02:15 How he comes up with his ideas
1:07:22 London Mayor series
1:13:30 Max’s appetite for risk
1:15:26 The brand of Max Fosh
1:18:17 What makes a good hook?
1:22:09 Creating content for the UK vs US vs China
1:25:54 What makes comedy universal?
1:30:10 Brand deals in UK vs US
1:32:04 How much he makes on AdSense in a month
1:34:40 Branded videos
1:37:08 His future in stand up comedy
1:40:12 The future
1:43:36 Max’s iPhone notes
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on KZbin. We also interview creators and try to get to the bottom of what’s working on KZbin and where the creator economy is headed.

[@MaxFosh]

thanks for having me guys! this was genuinely like my version of going on Jimmy Kimmel!

[@user-abfoic2s3]

horrible comment choice honestly

[@iammicrowave]

@@user-abfoic2s3 fr

[@Micwong025]

Jimmy kimmel 😂😂😂😂😂

[@phamtuan4075]

make this the most liked reply in this comment

[@HiImChase]

Hey, its the '#-relatable' guy!

[@ZacAlsop]

Big daddy Fosho dropping gems, loved this convo gents

[@infinitetopsiders]

ZAC I LOVE YOU

[@canadianimperialist30]

😮

[@youtubewatcher703]

You're not just a legend for your vids but giving the world max fosh

[@Ilyen12]

I would love to see Max in a Taskmaster season

[@olivercoulthard5468]

Yessss

[@sebsteele99]

Omg that would be amazing

[@michellew4634]

OMG YES

[@annastara3201]

That would be absolutelly briliant

[@MartijnPennings]

He'd probably spend a year preparing all kinds of shenanigans before even filming the first task.

[@UnnecessaryInventions]

I guess I'm "The Crocs Glove Guy" 😆

[@SKAOG21]

keep doing what you do!

[@jonahplayscello]

Love your inventions

[@zacharywong5301]

Omg, it’s the crocs glove guy!

[@supermat1937]

Top tier content keep it coming

[@abbkapoor8900]

Hopefully, this is hinting at a C&S interview soon!

[@RoryBland]

Max is so criminally underrated, and also very silly. I never skip an upload.

[@LifeOfTom]

I say this as a matter of FACT... Max Fosh is the UK's Greatest KZbinr 👏

[@jerpine]

mashallah syndicate

[@MAKESZENZE]

Mrwhosetheboss enters the chat

[@Gobbbbb]

I say this as a matter of FACT... Tom Syndicate is the UK's Greatest CS:GO Scammer 👏

[@boldenggar]

KSI enter the chat

[@together373]

Niko Omilana would get you to change those words and think it was your idea

[@Patterrz]

Max is one of the few creators that can upload a video and be very sure that no one has done anything like it before

[@benguin_]

In true Max Fosh fashion: “I Interviewed the KZbin interviewers.”

[@jefffree3125]

Max is one of the most creative minds on KZbin. Knew it was only a matter of time before you guys interviewed this man!

[@joel.pimentel]

This was literally a therapy session - one of my favorite episodes to date, I loved the back and forth between joking and real talk. Thank you C&S + Max for making this!

[@eugenepaik2413]

Max talking about this struggles with being able to value himself other than from numbers and Samir talking about his growth was amazing to listen to

[@respect386]

I click on Max’s videos because of the idea. I watch them because of his personality. If he stopped doing pranks I’d still click on his videos because I know he’ll do something super creative in whatever genre he takes on.

[@xGR1MREAPERx]

this was an amazing interview, i dont think ive ever watched a talk that is so smooth, great questions and answers, funny jokes and kept me intrested the whole time. i really enjoy maxfosh content and im stoked i came across this. it felt so natural and genuine, thank you for this, you are all great at what you do.

[@theokanellopoulos]

One of the most interesting shows you've had. I think Max isn't getting enough credit in the YT community.

[@lisahoshowsky4251]

Almost 2 hours of Max? Sign me up! He seems like such a genuinely fun and great guy, I can’t wait to see this little peek into him.

[@Nuttist]

This is a collab i have been waiting a long time for! super excited to watch!

[@ThaiTalkwithPaddy]

Really loved this episode! Max brings a very unique presence to KZbin. Such a great conversation

[@xplorerF]

I love the sincere and honest vibes of these interviews

[@tioluwanielesho1448]

I love the raw honesty in the analytics and self worth section of this video. You guys say things no other creatives say. Thank You!

[@Skillseboy1]

I feel Max's strength is also how, despite his sillyness, he feels so normal and genuine. He's the kind of guy you would want to hang out with.

[@AshleyTowey]

I'm so excited to see Max Fosh on your show!! I started watching him back in the Streetsmart days and seeing him on this really is so surreal

[@leafystreet]

love listening to these. well done

[@katarinamarinkovic8661]

This slot of interviews with the UK bunch is incredible, love them all!

[@liabe18]

Such a great interview, thank you Colin & Samir

[@LargeBucketGolf]

love these convos. So many gems. Thanks boys!

[@katherinecolglazier2909]

I HAVE BEEN WAITING FOR THIS ONE YES!

[@rin._.rin._.rin._.rin._.]

i love hearing max talk, he always has great energy

[@Snookums1959]

So happy to see Max on here, love love his videos.

[@LegoMiniMovies]

Great interview as always

[@marianescobar1483]

This was so interesting!! Max is such a talented creator :)

[@courtclimbs]

This was so real. You’re doing great Max!

[@l.1020]

Max is so good at thinking outside the box, it’s incredible. I laugh every time I see his newest idea, he’s a genius

[@whanowa]

Max Fosh is so awesome. He sees the fun in every day life and makes ordinary things hilarious. I'd be way too anxious to do even a quarter of the stuff he pulls off for the premise of his videos.

[@sple5023]

been waiting for this interview to happen for over a year now :D I've been watching Max's videos since around 200k subscribers

[@renanasanders]

So excited for max!!! I listen to you guys and I am always so disapoinrnet he is not on your radar! I think he is brilliant! so glad he is here!

[@Yaperture]

fantastic interview boys!

[@cryptexmelnikov9075]

Almost done watching, yall have great energy!

[@gabrielgrassmayrtoo]

This breakdown is incredible!

[@natesmith6413]

OG Max fan here, very glad to see him blowing up over the last few months.

[@timotar4308]

Max is the best, I'm so appreciative seeing him get recognition

[@Bennsey]

Love Max Fosh soo much!! And also: very beautiful interview environment & lovely atmosphere

[@gavinpoirier2396]

Yes! I was waiting for this to finally happen!

[@ravisingh5957]

Max is just a very likeable guy he deserves the success

[@scrmblguy]

THE VIDEO WE'VE ALL BEEN WAITING FOR

[@RobinVL]

Been watching Max for almost 3 years now and he is to underrated, don't understand why his views are not getting millions

[@megjournals]

Very excited to listen to this one!! 🙌🏻

[@AfzalHussein]

Great conversation. Thanks!

[@lIIest]

calling him a youtube prankster is an insult tbh

[@Ceekalio]

The video literally begins with him saying he doesn't like that, then the title is exactly that 😂

[@jaxhillhome5231]

Holy moly never seen this Chanel so happy to have found it

[@evanpcgamer]

Great episode!

[@symbungee]

Awesome interview. I love Foshy ❤ It's so nice hearing from youtubers who aren't USA based. I enjoy Max's use of humour and dapper poshness. ❤ from Australia Keep up the good work, those were good... insightful questions.

[@yourfriendlygestapo5925]

yessss maximilian fosh is finally on another podcast, been following you since forever, even took a pic with you drunk during one of your first streetsmart vids

[@Cyril29a]

If I was to describe what max does: "Max drives a truck... through societal loopholes"

[@moglaude]

That is the best description of Max and his ideas I've ever seen !!!! So very true 👌🏻👌🏻👌🏻 Needs recognition

[@LucySmithTelevision]

Never grow out of it Max Fosh! Totally rewriting the entertainment game - love to see it.

[@Stubzgaming]

Great interview 😊

[@allisonfreed]

Max has been one of my favorite creators for a long time because he’s such a true comedian, not just a funny dude. The improv and the stand up background is so obvious when watching his videos. I think that genuine comedy education gets underrated. Plenty of people can be mildly funny on personality alone, but true comedy is a skill set.

[@larslonnroth8408]

This is one great chat with Max Fosh 👍

[@HeisenbergFam]

Bro ran for Mayor, became richest person for 7 minutes and did UNO reverse on Sidemen match, Max is a mad lad

[@AlphosNZ]

Watching Max Fosh's rise has been a big marker of my favourite new era of youtube

[@NightKiller_2]

Max is one of the best pranksters out there!

[@MrSmore]

YEEESSSS I've been wanting to hear more about max fosh!

[@Kleptide]

Absolute banger!

[@alltoquiet7]

The Why can simply be "Because it makes me laugh." I agree with not needing a why for everything you do. Fun to watch.

[@dylansteward]

This was the most deep in deep in that I’ve ever seen in a in a main channel Colin and Samir video

[@danjackson668]

Another great guest guys. When talking with Max about not trading higher view count for a less engaged audience it made me think that Danny Duncan would be a great future guest on the show.

[@joshnunez518]

One of my favorite interviews y’all have done. And I only knew Max by name (had seen a couple vids)…well he earned a new subscriber from this! Would love to see some more non traditional “creators” from KZbin on the show. VlogCreations (similar to max’s feel good type pranks), MavrikJoos, and Johnny Harris to name a few.

[@DaisyFayeBee]

Love watching these videos

[@REVIEWSONTHERUN]

Good discussion. Thanks for sharing it ✌️

[@ziebelzubel]

I would love to see a conversation between you and DougDoug, his Community Management and usage of AI in his streams is so unique and fascinating, i feel like it would be an incredible fit with you guys

[@NatiBrody49]

Hey guys!!!! Love ur stuff ❤❤❤

[@explosiveberry]

He’s a silly billy. More than just a prankster

[@ForgottenGames]

I love channels that do a preview before content. then you know you can tune out after 2 minutes because you already seen everything interesting.

[@MBrulla]

When I saw the Luton thing I just thought of the guy in Milwaukee, since it's near where I live. That guy's house is a longstanding joke and is actually one of those things that makes you feel warm/fuzzies when you are coming into town after a trip. Not only that, it becomes local lore that people love to tell because it's something cool from where you're from.

[@DezzNytes]

apart from all the silly stuff, I feel like there's so much to learn here from Max. It's like seeing a genius at work!

[@ayush-vardhan]

Pretty good insights!!

[@esbjornmonteliusrisberg6834]

I was just thinking about the fact that you should interview max Fosh and here we are

[@LeagueofJay137]

Awesome interview Max Fosh is probably the silliest KZbinr, I enjoyed seeing bts The end was best, hilarious 😂

[@luke-ti3fu]

I knew Max was a smart chap, but listening to him breakdown his process compounds it. Seems a lovely bloke as well.

[@venusd1946]

No way this just uploaded! I just binge watched like 20 of Max Fish’s videos and now this came out. Brits are taking over the prankster sphere and I am hooked! I have been watching since this man had his own roundabout and made himself the favorite child! I am hooked!! Also such a Great interview

[@venusd1946]

My autocorrect doesn’t allow me to write his last name write 😭😭😭😭😵‍💫 *FOSH

[@basil127]

48:37 as max fost viewer since posh interview, I know what Samir's talking about.. that was a time when I rooted for max fosh to be blow up and i know he will because his content is just fresh and good. and now that he has been recognized for his creative and unique content, that rooted feeling for him has been released because he made it..

[@Exploringwithisha]

Love this!!

[@twizteddd]

Max Fosh is the UK Ryan Trahan. I love his energy and creativity!

[@amoose43]

I’d say he’s better ;)

[@everysport7691]

Max fosh did it before ryan trahan

[@Geckomayhem]

That was fun. What a tough gig, being an influencer like Max. Netflix show on the cards, perhaps?

[@MattDealy]

I would watch Max Fosh do anything. His voice and comedic style are my favorite haha. Silly ideas ftw

[@RazzHD]

absolute legend

[@justbedrock]

Yooo i watch your videos and nobody's liked this comment 😂

[@Yontanian]

I agree with Colin - the kitchen shots are the juicy "behind the scenes" experience I enjoy. Anything that lifts the veil of the performance. It's probably connected with how much more I enjoy the tech and backstage element. The "how" is sometimes more interesting than the "what". It also gets me thinking, "that's how Max did it, how would I do it? Would I do it different?" which is also really interesting to me.

[@MaxFosh]

This is great to know, thank you!

[@hamzapalejwala2980]

Ain’t no way @@MaxFosh replied to a comment and nobody responded back

[@justbedrock]

​@@MaxFosh❤❤ I've got some juicy video ideas max

[@daynoart]

We need to draw you guys 🤙

[@BruceLauderdale]

Thought-provoking silliness producer!

[@Amonimus]

Max is a guy who's made "living an interesting unique life to the fullest" a life philosophy.

[@fredrikvonaxelson]

At 43:14 , the "Why" whilst looking in the camera, totally made me crack up :)

[@NamelesshunterGaming]

this was just great

[@floopedyfloop5112]

I'm not super in love with this setup, I think that Samir's tendencies to dominate the conversation were exacerbated by the physical layout for this conversation, Samir give Colin some room 🤪🤪

[@moglaude]

This is very true !

[@nobodys2358]

Instantly connected with Max the moment I’ve seen the Maximus Bucharest video.

[@barmysupreme1638]

48:05 the way colins eyes widened when samir swore🤣

[@TheOnlyTaps]

Great watch 🙏🏿. Imo the ideas can always be replaced but Max can't be replaced. And thats what actually draws me to a lot of creators personally. Maybe im in the minority but i think creators who just constantly chase trends or chase the algorithms dont add any extra value for watchers.

[@kprinz11]

This is only the 2nd or 3rd video I've seen from you guys and I gotta say, you're really good at what you do. This is gonna sound very backhanded but I mean it very positively, the way you guys are able to discuss topics that frankly are pretentious sounding but manage to come off as not pretentious at all is impressive. Making (from what I gather) entertainment mainly centered around business and the business you're involved in I almost always find as "sniffing your own farts." That type of content usually seems to really boil down to "look how smart we (us and the guest) are about what we do" and very preachy. But you don't come off as that at all. It's very genuinely taking an interest about certain things and earnestly exploring them rather than just praise for the entire time. To be able to tell Max "I just don't think that idea is funny enough" and not come off as just being critical and have him respond well to that is impressive, especially when once people reach a certain level they're not used to being told no to an idea. It shows the respect the guest has for you and has been established throughout the interview. And obviously credit to Max for taking it well.

[@pawartosh]

the production quality on this

[@razabadass]

Thank you!

[@Gingermycat]

Max is someone who me as an American loves so much! He is such a Dont give a fu*k kind of guy and goes with the joke. I remember him talking about how he comes up with his ideas for example (elephant in the room). He takes something small and just magnifies it. He does his videos where no one in the public is harmed except they might look at him and talk about him for years because he can be cringe. I can't wait to see him expand his brand more!

[@sampathkarunaratne9656]

Love that you're having more UK creators on the channel! Maybe Niko Omilana next?