Collector coin "Riga Fashion"

On 13 December, Latvijas Banka will issue a silver collector coin "Riga Fashion" dedicated to the history of Latvia's fashion.
The concept of Riga fashion is widely known, and it describes an active period in the history of Latvia's fashion in the 1960s-1980s when the company Riga Fashion House (1948-1997) and the favourite magazine Rīgas Modes (Riga Fashion; 1949-1993) flourished and gained popularity. That period also saw the creation of the fashion centre Riga Fashion located in a specifically designed building (in Brīvības iela, Riga).
An emancipated, confident woman with her own style and attitude has been and still is the principal character of Riga fashion. The story of Riga fashion involves more than clothes, footwear and accessories. In the context of the 1960s-1980s, fashion is a complex concept covering the textile industry from sewing at home to mass production of clothes and fabrics in the territory of Latvia. It also includes graphic design for printing on fabrics, the creation of texts, typefaces and other means of communication, including fashion shows, their scenography and music.
The graphic design of the coin has been created by world-renowned and demanded fashion illustrator Alīna Grīnpauka. The artist's message is that the value of the magazine "Rīgas Modes" was not limited to the distribution of silhouettes and patterns for making clothes. It contributed to forming a sense of taste and style and demonstrated the standard of beauty which also underpin the visual concept of the coin. The reverse of the coin features a stylised pattern for making clothes, as each edition of the magazine Rīgas Modes was worth its weight in gold, and it was passed from hand to hand.
The collector coin will be available for purchase only on the website www.e-monetas..... The price of the coin is 75.00 euro; the purchase limit for one buyer is 3 coins.
The mintage of the coin is 3000. The coin has been minted by Istituto Poligrafico e Zecca dello Stato S.p.A., a mint in Italy.
Materials used in the video of the coin: a video from the Latvian State Archive of Audiovisual Documents of the National Archives of Latvia (authors: I. Brils, U. Brauns, K. Zalcmanis); digitalised photos of the samples from the textile factory Rīgas audums, the collection of the Museum of Decorative Arts and Design; photos and magazines from the personal archive of Asnate Smeltere; the book "Piecdesmit gadi Rīgas modē" ("Fifty Years in Riga Fashion") by Asnate Smeltere from her personal archive, published by Neputns; posters by Georgs Smelters for the fashion shows held at the Riga Fashion House with a stylised image of a woman, the 1970s.

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