The Future of Digital Advertising: Five AdTech Developments to Watch in 2024

In the fast-paced world of digital advertising, staying ahead means anticipating change before it happens. The AdTech landscape is undergoing seismic shifts that demand our attention and action. From the deprecation of cookies and the rise of privacy-centric advertising to the groundbreaking advancements in Generative AI, the terrain is both challenging and ripe with opportunity. Join us to delve into the dynamic shifts and groundbreaking advancements poised to shape the future of advertising.
In our webinar, delve into the world of AdTech with Columbia Business School’s experts Miklos Sarvary and Kinshuk Jerath, as they walk you through the five AdTech developments to watch in 2024.
Learn more about our new Digital Marketing Strategy program go-execed.gsb.columbia.edu/dms
In four days, participants get the frameworks, strategies, and tools needed to achieve a variety of digital marketing goals including customer acquisition and retention, brand building, market entry, customer insight, and more.