Tommy Hilfiger - The Rise and Fall...And Rise Again

[@youngimperialistmkii]

I remember Tommy Hillfinger being absolutely everywhere in the 90's.

[@wendyokoopa7048]

My high school was a sea of mossimo, Hilfiger, and Nike.

[@wendyokoopa7048]

I forgot starter jackets

[@drummerboi225]

Hilfiger*

[@youngimperialistmkii]

@@drummerboi225 lol yeah😅

[@hamsterama]

The 90's was the era of brand logos being prominently displayed on clothes. If you weren't wearing those brand clothes, you were bullied and picked on. My parents weren't going to pay for those overpriced shirts. So, yes, I got picked on a lot. I'm now in my 30's, and I hope my bullies are now in bad marriages or financially broke.

[@loganstage5418]

Elmira native here, fun fact, Tommy Hilfiger’s nickname in high school was “Hippo”. My grandfather was one of his classmates and they were coworkers at the local Hess gas station prior to Tommy’s ‘People’s Place’. My grandfather also sold Hilfiger his first car, an old Corvair.

[@TRHB98]

I am also an Elmira native and remember hearing some stories about him from a teacher or two in high school.

[@cindythecatwoman1601]

I used to live in Syracuse NY and, have hear of Elmira but, I've never been there before.

[@TophMaGoats]

Unsafe at any speed!

[@wanfu5634]

Mom came from Elmira; been there countless times, plus skipping over to the Beef and Barrel in Olean for some Beef on Wick.

[@TheSmokinApples]

So did my former step father!

[@kyanamorsell1]

The nostalgia of the 90s, is one of the reasons Tommy is making a come back for the 90s-early 2000s kids (now adults)

[@Zordy21]

I personally can't imagine a fully grown adult in anything Tommy

[@dannyk847]

I remember my TH carpenter jeans, if you had them you were da cool

[@lipstickzombie4981]

@@Zordy21 Even fragrances?

[@Abc-xm8pb]

I see no one wearing it the colors are too bold

[@yrasphong]

Ralph Lauren, tommy and don't forget Nautica...the jackets were the shizz...the colors are so bold it stands out in today's time ...some of the original clothing is worth alot of money

[@bdingle93]

You missed the part about the myth that Tommy Hilfiger said he didn't like black people wearing his clothes. I remember that myth absolutely destroying TH's reputation, at least in the Southeast U.S.

[@JonConstruct]

My mom still believes that

[@alceearsberry4150]

Bro you right he failed to put that in the video Oprah Winfrey confronted him about this on her show that's what hurt his sells hey you think he said black people was his best customers or was just jealous WS

[@kidcaldwell]

not to mention his rampant use of the word “urban” lmao

[@jcngokai-76]

The moment that he opened his mouth and started insulting non-white patrons from a few years back, he screwed himself badly.

[@Taby_G]

He also said that if he’d known that his clothes would be so popular with Mexicans he would use cheaper materials.

[@Magic_monkey_man]

My mom was a model in the 80s and 90s. She worked with him a few times and said he was great guy. Pretty much all of my toddler and kid clothes were TH. Apparently I even met him when I was a baby

[@craftpaint1644]

Maybe he's your dad 😐

[@Magic_monkey_man]

@@craftpaint1644 I'll check

[@persoonlijkaccount263]

😂😂😂😂😂

[@heyjeremiahwhite.]

nice.

[@jamaisvx]

@@craftpaint1644 PLSS

[@The_Horizon]

dude when I was younger, my parents used to drag me to this store for hours on end to pick clothes and i got so bored as I literally had to wait HOURS here, this place gives me bad memories

[@VinnyLam]

For me, it was Payless ShoeSource. My mom used to take me to that store and then make me wait for hours while she tried on the shoes. I kept asking her when we could leave. I hated that place so much.

[@LocalTorchwoodIntern]

Me with either Macy's or Bon Ton, Mom always dragged me towards the girls section (I was still young enough for the boys/girls clothing and me being female at birth). Just tried to get me to put stuff on (no wonder she said i was a pain in the neck to shop for as a kid), upside is that i got my first sonic shirt at Bon Ton and wore it like a madman.

[@TcoTheDragon]

Lol same I didn't even care about clothes 🤣

[@lurji]

idc cuz verified

[@juliocamacho8354]

Tough life

[@TonyTurner]

All I remember from Tommy Hilfiger is the iconic promo pictures Aaliyah took. Iconic til this day!!!

[@danielmontes1716]

It’s a good day when company man makes a video

[@MusicGameFinatic999]

I love wednesdays for this reason

[@GamersGuildMaster]

Idk how good of a day it is, but I know it's a Wednesday for sure

[@EastTexasIndie]

Yep

[@TomGrabowskiYouTube]

The actual true story of how I got named "Tommy" (NOT Thomas): By the time my mom went into labor and my parents were at the hospital, they still hadn't chosen a name for me. Sometime during the delivery process, my dad decided to go to the restroom. While in there, he looked at the tag on his jeans, which were Tommy Hilfiger, and thought to himself "Huh, Tommy..." After I was born, he talked it over with my mom, she liked the name, and "Tommy" was written on the birth certificate. Years later when I was in elementary school, teachers would call me Thomas, but I always corrected them because that's what my mom did when people would call me Thomas around her. When I asked why it was "Tommy" and not "Thomas," she basically said "Every Tommy's real name is Thomas, but my Tommy is different." So yes, I'm different because I'm literally named after a pair of jeans.

[@3lrancho]

Damn. Tommy as a name sucks.

[@mmoarchives2542]

wasn't because you were born in Tennessee?

[@mcdouche2]

"looked at the tag on his jeans" The tag is on the back of the jeans. The only way he would see them is if they were down. Your dad was taking a shit.

[@littledancingfawn]

I knew a girl named Tommy. Yes, it was back in the 90’s. I like the name Tommy. My family, my sister Tiffany from Tiffany Co., I’m Tina Louise named after Ginger ( actress from Hollywood) Gilligan’s Island. Her real name was Tina Louise. I was born in Hollywood Florida. Youngest sister is Trisha because they had to pick a T name.

[@jeyzeus]

My name is "Thomas" (well, my language variation of the name), but everyone called me Tommy since I can remember (80s). I was (and still am) a huge hip hop head in 90s and Tommy Hilfiger really stood out to me, so I bought a TH hoodie in 98-ish and soon after that forgot about the brand. My gf bought me TH hoodie for last year for xmas without knowing about my original love for the brand. Brought some nostalgy with it.

[@saminkhan416]

I'm still rockin Tommy Hilfiger regardless if its trending or not their clothes just seem timeless tbh

[@polorichie9367]

Me too and Ralph Lauren too especially him

[@jrwheeler81]

Me too!!!

[@benimarustevenson4971]

Same rocking my Tommy Hilfiger case with my new iPhone

[@shiningstar4885]

Me too. I just purchased some Tommy jeans with matching sandals and purse

[@VonDutchNL]

Hilfiger IS timeless.. idk where people get it from that it isn't. To me it's up there with the timeless brands like Lacoste, Ralph Lauren, Calvin Klein, PME, Levi's, etc.

[@tlbunch78]

Grand Puba was wearing Tommy before Snoop hit the scene . Matter fact one of his lines on Mary J Blige’s song What’s the 411 is “Girbaud’s hanging baggy, Tommy Hilfiger top gear”

[@djmars404]

Speak on it!

[@flynflashyent]

All facts this guy just talking he still calling it urban instead of what it is black culture

[@AhmadAbdelAziz77]

Here in Egypt, Tommy Hilfiger is still on the rise. Still perceived as a high-end casual clothing brand. Polo shirts and pants are the most sought items, especially with that subtle white-red logo. Thanks for the video.

[@QuickTimeVelocity]

Wow, really? If that's the case, I should be mighty grateful of the surplus of Polo I've somehow amassed over the past few years.

[@tonyvega7268]

Here in California no body like wear big logo

[@beachboi6196]

@@tonyvega7268 how u figure born raised cali plenty folks do were u stay

[@tonyvega7268]

@@beachboi6196 California is big,

[@beachboi6196]

@@tonyvega7268 true some might were big but lots do but true some dont

[@jrwheeler81]

"I've always thought of them as one of those 90s brands." And that, my friend, is why everyone loves Tommy Hilfiger. It's a much needed dose of nostalgia during these crazy times. My husband has always worn Tommy cologne. He was wearing it when we first met almost 22 years ago in the early summer of 2000. I also wear Tommy perfume. It smells soooooo good. Whenever I smell my husband when he's wearing it, it reminds me of when we first met. My parents are HUGE Tommy Hilfiger fans as well. It's one of the only brands of clothing they buy. I remember going to Macy's with my parents when I was a kid and they would always buy all kinds of Tommy Hilfiger clothing. I actually just did a little surprise Tommy shopping haul for my parents today. My mom's birthday is this month, so I ordered her a couple of really nice cable knit sweaters and a couple of polo shirts. I also had to get my dad something, so I got him two bathrobes that were on sale and I got him a sweater as well. One thing that you can say about Tommy Hilfiger, which you can't really say about a lot of other brands these days, is that they have always stayed true to who they are and haven't tried to change or jump on the "fast fashion" bandwagon that soooo many other clothing companies have tried to do in recent years. I'm so grateful for that. Some things really just need to stay the same. Their identity has never changed AND they have maintained the same quality that they've had since the 90s. I love them for that.

[@irbisae4964]

Bought their sweater while on vacation in USA in 2018 thing still looks brand new whilst many other clothes I bought after that are completely worn out. I'd say decent price to quality ratio when most brands save every little penny on quality.

[@kyanamorsell1]

majority of these brands wouldn’t be anywhere without the “urban community”

[@akydudman1017]

No Sh#t

[@StewartLucrative]

There is a documentary on complex's KZbin about Ralph Lauren polo, and how hip-hop embraced and popularized the brand, even though Polo never really expected them to wear their clothes. Really interesting.

[@GreedomWorldwide]

That part

[@MONET8iAM]

@@StewartLucrative yes and there is also one about Timberland

[@Sciencespipo]

that's only a US thing though because in Europe Tommy Hilfiger has always been associated with the preppy look, not with rappers/hip hop.

[@DivaDivaFashionista]

The brand fell off because people spread rumors that Tommy was racist. No matter what you say people still believe it to this day. I’ve had arguments with people where I told them to show their sources but no one could.

[@nathanbond8165]

I saw it live and she asked him to live her show!!!!! So who did she kick off her show????

[@papi-champoo6033]

@@nathanbond8165 evidence?

[@nathanbond8165]

@@papi-champoo6033 that's the strange part I have no evidence I just remember it happening I think this is become one of those Mandela effect phenomenon where people distinctly remember this happening yet there doesn't seem to be any proof or evidence that it happened I know what I saw though

[@nathanbond8165]

@@papi-champoo6033 and the really weird part is is that you can't find tape or video of this anywhere Oprah on her show denies that it ever happened but yet I saw it on my TV with my own eyes she kicked him off her show now what I'm wondering many many years later I was a teenager at the time if maybe it wasn't Tommy Hilfiger I always thought it was Tommy Hilfiger it's possible it could have been some other racist she kicked off her show but I remember watching the show she asked him to leave her show and he left I swear to God I saw this with my own eyes in the early 90s but you're right I can't find any actual concrete proof that this ever happened it's very unsettling to think that a memory you have that is so concrete and strong may have been fake the whole time so what the hell did I see on TV?

[@nathanbond8165]

@@papi-champoo6033 this is a very weird Nelson Mandela phenomenon have you heard of the Nelson Mandela effect so there are millions of people myself included who swear that Nelson Mandela died in the early 90s when Bill Clinton was President yet when you go into Wikipedia page it's very obvious that he died in 2013 but millions of people swear they heard he died in the 90s and Bill Clinton attended the funeral!!

[@kyanamorsell1]

Aaliyah was the face of Tommy back in the day. she made it so sexy for women to wear

[@MahdiKnicks]

Facts

[@SirBlackReeds]

Maybe too sexy.

[@RF-vg5kv]

Man Aaliyah could make anything look good ! that girl was so damn pretty and talented.

[@MahdiKnicks]

@@RF-vg5kv She's the reason why I'm still not married yet. Still comparing every girl to my first love. lol

[@troys5286]

@@MahdiKnicks sure that's it?

[@wilfredynunez5263]

I mostly associate the Brand with the 90's New York Rap Scene. A lot of big Artists like Wu-Tang, Mobb Deep, and Nas were always wearing that Clothing.

[@sinceninetyeightysixgustof8122]

I forgot wutang rocked them and never new nas did or mobb deep

[@nickalot6436]

I seem to remember a video blurb from some event where Hilfiger said something to the effect of ‘Mobb Deep calls me his n*gga’ to the person holding the mic. Which was very cringe

[@micheledinapoli6435]

I love this brand. I’m Italian but buying Moschino, Gucci etc it’s too expensive for the average person here. TH is good in style, right amount of casual and also good looking. My mother was so happy when I bought something from his store instead of usual Nike or Adidas hoodies, she loved the fact that her son bought something she loved back in the 80’s and 90’s

[@NazriB]

Lies again? AIA Money Golden Boot

[@good-tn9sr]

they’re still good, just more expensive than h&m, so obviously not as popular. However the quality is noticeably better than h&m

[@prettygirl2105]

I love Tommy. You absolutely had to have at least a Tommy shirt in your wardrobe in middle and high school. Every black music artist wore Tommy gear. He was everywhere.

[@buhgingo2933]

I have Tommy undies

[@bravo1oh1]

I didn't because I don't follow the crowd

[@georged5420]

Nope. Not a poser.

[@kb8170]

@@bravo1oh1 Well aren’t you special? 🙄

[@ViolentMLG]

I find that typically the people who talk about how they don't try to fit in or aren't 'followers' tend to be followers, just in a different setting. That behavior stems for being rejected/bullied in school, so they want to be the opposite of the people they hate. They blindly reject and follow anything that is anti-whatever is popular. Its hypocritical, they care so much about what other people like just so they can be the opposite. Trying so hard to be special and different from the crowd, to prove they're 'better' than everyone else for being different, obsessing over their image. They end up being social rejects, and if we're being honest, social rejects don't really go anywhere in society, Its just the truth of the matter. You can always tell if someone is a kid or not when discussing this topic, because no adult gives a damn about what is popular or what isn't, they're capable of forming their own opinions and got over their school traumas. Time for you all to grow up. @George and @Bravo.

[@jmdjasonday]

That billboard in my opinion was absolute genius. People would just see the coloured logo as they shopped and fill the blanks.

[@senord.6745]

Ik what to watch before I clock into my job at Tommy Hilfiger 💀

[@jr2904]

Outlet or retail?

[@senord.6745]

@@jr2904 outlet

[@Daddioangel]

@@senord.6745 you work at the one at west gate?

[@janvijanvi3435]

Outlet me as well

[@kevinbonilla3834]

aye i’m a stock room lead at the tampa outlets

[@inpursuitofexcellence750]

A rapper named Grand Puba was the first in the hip hop community to expose us to Hilfiger. But we didn’t like Hilfiger street wear. If you go look at that Snoop Dogg clip. His clothes aren’t ridiculously baggie. When he made the street wear pivot to keep the hip hop community engaged that was the beginning of the end. Super interesting video!

[@maximos905]

Aliyah used to wear Hilfiger in her videos making it extremely popular with urban / hiphop culture

[@inpursuitofexcellence750]

@@maximos905 correct Aaliyah came a little later with the Hilfiger apparel. Grand Puba predates Aaliyah. If you get a chance go listen to “What’s the 411?” Song on Mary J’s first album. He mentions it in this song. This is what put us on to Hilfiger circa 1992. Good times.

[@maximos905]

@@inpursuitofexcellence750 thanks I'll check it out

[@tlbunch78]

I just posted this before I saw your comment!

[@inpursuitofexcellence750]

@@tlbunch78 those were good times with good music...

[@trianglehat6994]

Ralph Lauren and Tommy Hilfiger are 2 of the big brands that aren't owned by gay guys. That's why I support them.

[@keysl88]

Just when I was starting to think “wow, he made a video about Tommy Hilfiger and didn’t have Aaliyah in it” BOOM, there’s Aaliyah! Great vid as always

[@tyralee2286]

I was thinking the same thing

[@companyman114]

I didn't have much to say about her as it pertained to this video but I was sure to include her in some way.

[@keysl88]

@@companyman114 I was very satisfied with just watching her dance around in Tommy for a second! Lol. I was a big fan of hers.

[@mmoarchives2542]

aaliyah: okay, just one more bag to go then it's a 6 hour flight to the matrix studio

[@charleskayser4646]

Tommy Hilfiger is the brand people think people wear in the US

[@giewhcs]

Little known fact: just prior to the 1972 flood of Elmira caused by hurricane Agnes, Tommy Hilfiger had the foresight to move his store merchandise to an upper story. When the flood waters subsided, Hilfinger’s clothing store was the only one with merchandise. People who lost everything due to the flooding have Hilfinger to thank for providing clothing. He also had his trucks get more clothing from New York City to help out with the relief.

[@QuickTimeVelocity]

Wow, how good of him, saving his merch for those who lost their clothes! Seriously, if facts like these aren't gonna be the reason for the creation of a DidYouKnowClothing?, IDK what will.

[@danavelez5615]

I was raised in Elmira and remember this...

[@IG8282-q9h]

Not sure if they fixed any of there mistakes. Since 90s trends are now back in full swing been seeing a ton of people wearing the same styles they made in the 90s. Baggy jeans and shorts and bucket hats.

[@amiithevampirequeen2828]

i remember being a kid in the early/mid 2000s and thinking of their brand as "generic bland cheap department store" clothes that i did not think of as fashionable

[@blackacidgaming5672]

In europe its always been "posh" american brand haha.

[@DrVanNostrand01]

imo it still is.

[@heir2n018]

Thays because you're a vampire, you shouldn't be wearing Tommy Hilfiger if you're a actual vampire Hot topic has exactly what you need or any other Goth website that sells clothing more suitable for a Nocturnal creature as yourself

[@WaffleDuck5191]

I think with all the fast fashion, low quality clothing everywhere, people are looking for something with a classic timeless look that won't disintegrate after a couple of washes. It's a brand people can trust. Go Tommy.

[@NathanWind99]

My impression of Hilfiger is outlet malls and Ross. It just seems weird that it was ever a premium designer brand that was worn by celebrities.

[@MONET8iAM]

A lot of these brands fall into obscurity after major trends die down. And sometimes they come back. Well in Tommy’s case they never left as the likes Ross and Macys shoppers find them accessible. Certain staple pieces like the overalls have made a comeback over years when teens and young adults fell into the retro and vintage trend.

[@jobyd2000]

You hit the nail on the head! That's exactly what I think of when I think of Tommy (that and that one kinda weird kid in high school that ONLY wore Tommy).

[@vimos.9996]

It’s the brands fault, like polo, I’ve noticed they have showed up at Ross and marshalls. This is because they mass produce instead of keeping it the same amount like the 90s

[@leoprg5330]

In Europe brands like TH, Polo RL or even Levi's keep the premium aura as not too many people wear them

[@iunderstanphotography2780]

when a particular style or trend dies, that's what you'll find at the discount stores. The main brand, the expensive stuff is still in the stores

[@alfoe-]

Got this notification whilst wearing Tommy Hilfiger nice :)

[@stained6202]

Same

[@kieranburke7627]

Same

[@thekoalakingdomshow6319]

Same they're cloths are hella comfy

[@limitedshorts]

Company Man knew this that is why he uploaded at this time

[@klauskillski3881]

according to my observation, here in germany, a lot of older pople wear tommy hilfiger. and its funny that ralph lauren also had a phase in the 90s where it had big logos, eye-catching colors and was marketed at hip hop urban crowd

[@rhonnichan]

TH was like THE clothing line in the black community I remember wanting Aaliyah's famous Tommy Hilfiger outfit Hell, I still do

[@zzzarkka]

She looked so good in that outfit.

[@rhonnichan]

@@zzzarkka She really did She was so beautiful may she RIP

[@BabySwearWords]

Aaliyah in that Tommy Hilfiger was 💯

[@harryhoegen7448]

Yep.

[@ultimapower6950]

Everyone has their preferences

[@retepoteil]

His cologne was one of my favorites as a kid

[@dwood78part23]

I think I remember that brand- when I was a teen in the 90s. Good to see them still around.

[@AlmaNegra420]

You *think* you remember them? I grew up in a small town in "middle of nowhere" USA, did a lot of drugs in my teens and I still remember them being the biggest brand for teens in the 90s. Kinda confused how you barely remember them. lol

[@LawnMowerFan]

@@AlmaNegra420 hahahaha I was like you think??

[@jeenkzk5919]

I can’t help but think of the Beavis and Butthead tshirt “Tommy Pullmyfinger” with Butthead in a pair of jeans at the time. Back when clever T shirts were a unique statement

[@CommodoreFan64]

Yep that's what I thought about when I saw the title for this video. 🤣

[@whatsthescore8735]

So good!

[@americanpaisareturns9051]

I’ve always been a fan of TH. I’m still wearing TH clothing

[@LuchadorMasque]

Someone has to

[@tonyvega7268]

In California no body wears that shit ,

[@svnchezmedia]

@@tonyvega7268 no one cares cali full of broke boys acting rich

[@calebpagan2226]

@@tonyvega7268 Nobody outside of California likes california

[@ZAINALI-xm8ln]

@@tonyvega7268 the uk doesn’t like California

[@jemmanuel6674]

Tommy Hilfiger is one of many brands from the 90's and early 2000's that are now back in the popular conscious. Nostalgia is a noticeably powerful factor in TH's recent success, as well as those other brands from the early aughts. Their best bet was to lean into this shift. This trend continues elsewhere. Many things have gotten a reboot, and popular music is largely a game of reference; to any romanticized period and all its aesthetic cues.

[@Naths]

I live in the UK and Tommy is definitely one of the bigger brands over here and personally my favourite I had no idea that they were struggling in the US at any point so this was really interesting

[@kelly2001]

I have a Tommy Hilfiger Game Boy Color and it is probably the most 90s thing I own. I’ve never worn any of the brand’s clothing, but I’ve gotten some compliments on the Game Boy over the years.

[@lightsoda7445]

The only clothing of a designer brand that I actually like the designs (and logo) of, as opposed to others, where I would be compelled to wear just because of it's name/status..... that blue/white/red logo is so iconic, it is eye-catching yet subtle, working on all colors and clothing designs - especially accessories such as watch straps, wallets and bags.

[@09NXN06]

Yes!

[@dukinhower]

Oh so we brushed over the past controversy...

[@hunterdavis3003]

What controversy? I guess I’ve glossed it over in my head too?

[@roseprevost8081]

@@hunterdavis3003 He once said he didn't like the idea of Blacks wearing his brand, or something similar. I'm surprised if that wasn't a factor in the US downfall. My husband got rid of his TH stuff after that comment.

[@sheenalee7602]

@@roseprevost8081 TBH I think that why his sales declined too

[@dukinhower]

@@hunterdavis3003 It has always been something he denied. But it was said he was not only a fan of black people wearing his clothes but that he didn't intend for his clothing to he marketed towards black people and a rumored quote was that he said if he knew his clothes would be predominantly used by blacks, then he wouldn't have used such high quality/expensive materials to make the clothing... Again, he's denied this. But it was news at the time. Something that should not have been overlooked in this video...

[@sentiasatransformasi]

as a marketing student, i gotta say that the 1985 tommy hilfiger billboard is top tier advertising genius

[@alexthetiger7806]

I was a part of that Tommy Hilfiger presence in the 90s. My mom got a bunch of their clothes, mostly sweaters and jeans. This was around 1998-1999, and I was only a toddler. Which was kind of a mistake on her end since I would only be wearing them for such a short amount of time before growing out of them. And they weren't cheap either! She went up to Macy's in NYC to get them for me too. But she wanted to buy all the cool things while we had money

[@saininj]

Wow, I haven't bought new clothes in so long, I had completely forgotten TH was even a brand, lol.

[@cajunstix]

Yuuup lol

[@QuickTimeVelocity]

I actually only know the brand 'cuz I had a pair of TH sleepshorts once.

[@jayt9274]

Tommy is still famous amongst the youth tho

[@balabalabless4600]

I think Tommy will still popular. It's a good design brand. It’s classical America style.

[@abdulalhazred4224]

Find a job then ??

[@JimmyTurner]

I had a Beavis and Butt-Head poster that said Tommy Pull My Finger

[@douglaspierce6386]

That’s fucking sick

[@JimmyTurner]

@@douglaspierce6386 I thought it was cool at the time

[@lipstickzombie4981]

A spoof brand in my place had Tummy Illfigure.😅

[@CommodoreFan64]

One of my brothers had the t-shirt, and my mother hated it so much she took it out of his closet while he was at school, and put it in the Goodwill drop off. lol!

[@joshuaprice8501]

I had a TH long sleeve in the early 2000s when I was 9 or 10 and was embarrassed to wear it because it was so out of fashion at the time.

[@StewartLucrative]

It's so funny how that works. 😂🤣

[@DR.MF.DOOMSDAY]

I wear CK, Boss, Armani etc but Hilfiger will always be the best to me That logo just gets it for me and I don’t know why

[@turnmeondeadman4221]

0:32 I love how nervous and uncomfortable company sounds when he says “urban “ 😂😂

[@TheSultan1470]

Ghetto

[@DingleBerry1919]

This brand actually got me into fashion and how the way I dress. When I was 13 I bought a lot of TH from Macy’s and their site as well. After that I started to get into other brands such as Polo Ralph Lauren and Calvin Klein. Now I’m 16 and my wardrobe is just full of branded clothing and I hope I can become one of those fashion runway models in the future 😅

[@birdupproductions3175]

Hop on the carhartt Wip wave bro

[@macxgeek]

A video about Tommy Hilfiger and no mention of the racist rumor? It doesn't really matter if it was true, it was a big deal at the time. It was the topic of an Oprah interview! That had a much bigger impact than people realize

[@companyman114]

Doesn't seem to have impacted their sales or hurt the company Patrick so I didn't see any reason to include it. It was all just a false rumor.

[@lordnoxiousx]

@@companyman114 huh??? In your own video you clearly state the business in us fell, while it shifted to Europe. Do you not think it was a factor? I used to wear tommy when In was a kid in the 90s but after the whole racism thing happens my parents refused to buy the brand. Maybe you dont think it wasn't a thing because you arent a poc.

[@alceearsberry4150]

@@lordnoxiousx I agree with you a lot of blacks stop buying Tommy after that it doesn't make sense when blacks were his best customers it had to be those jealous white supremacists or he said it

[@dc2guy2]

Great point Patrick, it didn't really matter if it was true because my cousins, myself and I'm sure many of our friends all stopped buying TH when that rumor came out. I hate that a false rumor got spread about him and it absolutely was not right. Even when social media wasn't as prolific back then, word of mouth spread just as fast. Lastly, even though @Company Man is saying his reason for not including it is because it didn't affect their sales, having watched many of his videos I know he has included fun facts about things even if they don't necessarily have a direct effect on the business itself in the past, which I think is why @Patrick Birke is questioning the decision. I think even just a one-liner about the rumor would have sufficed, but I respect @Company Man difference in opinion and happy he gave a honest response to your comment.

[@alceearsberry4150]

@@dc2guy2 with all the racial stuff going on the company man didn't won't to touch it maybe he shouldn't have did the video in the first place 😬

[@Riz2336]

I'm familiar with the brand but I don't think I've ever owned any of their stuff at any point in my life

[@chriscock6584]

I can't believe Tommy Hilfiger had the white kid market and the black kid market simultaneously cornered for a short time. I grew up wearing Hilfiger and never noticed the urban marketing.

[@carolinacoreas7716]

Wow! His campaign worked! As an older gen Z kid (I'm about to turn 20), growing up, I always thought this brand was some sort of rich people brand and was surprised to find some of my TH clothing at a Ross as an adult.

[@Marc-zi5cq]

In Europe it still is. You pay 230 EUR for a cotton sweater and 150 in sales for Tommy Hilfiger. I think they sell at more competetive prices in the US.

[@rachel_sj]

I accidentally clicked on this video (curse you, push notifications) and teased to my fiancé that he’d probably not want to watch it. He was a teen in the mid to late 90s and he VIVIDLY remembers and still hates the culture of “Brand Doucheness” where you were somehow a better teen if everything you wore had a brand name slapped onto it and Tommy Hilfiger was one of the big names to wear at the time...

[@Ibrahim-vx5kq]

Same thing still happens now, with adults even more because they actually have a disposable income

[@PromotingTheBeat]

Its the color and flag logo. It was always so unique and pulls people to it, no matter what. The only other designer who is somewhat like that, is Ralph Lauren. I love TH since the 90's... they do make great clothes.

[@StrykeSZN]

“wake a up babe, company man posted”

[@MrWhomp]

One of the contributing factors to the decline I heard in the 90's as a teen (more so rumors) was that Tommy himself regretted/disliked in secret the "urban community" representing his clothing line and that this caused a boycott in the rap/hip hop community to stop wearing his clothing which of course trickled down to African Americans like myself in general not to wear it. This in return later sparked companies like FUBU (For Us, By Us) to come on the on scene.

[@alceearsberry4150]

Bro you hit that nail on the head company man failed to mention this in the video I wonder why cause it's definitely part of the company's history

[@jordanfrancis2024]

Hey Company Man good video man I like your channel keep up the good work bro.

[@mrbeefhbw]

Only good thing I've ever gotten from reddit was a link to your channel. Easiest sub I've ever made. Keep doing you, it's beautiful man.

[@hald-matalongos]

I think they made a very smart decision to pass from just a casual luxury brand to a sports brand sponsoring Mercedes AMG and Hamilton even if I hate Mercedes AMG and Hamilton for being monopolists

[@tomato48]

I collect vintage Tommy Hilfiger and I learned something, great video!

[@BupiDoodles]

I spent half of this video mistaking Tommy Hilfiger for Champion

[@StewartLucrative]

Lol

[@henrygreen2096]

I was actually one of those people who did not have a negative opinion, but I was not really interested in Tommy Hilfiger as a brand. But seeing this video made me rethink how I look at the brand. I may go ahead and get some stuff from them. There was a lot of clothes I saw in the video that looks like I would wear it haha. Great video Company Man, love seeing these video notifications!

[@GregBennett]

I used to wear fake Tommy Hilfiger pants that I got at the swap to school every day in Jr High. My mom still can never get the name right. She says "Tommy Hefigular" or some other butching of it.

[@sinceninetyeightysixgustof8122]

In canada at all our fair market the sold fake Tommy fleece sweaters when I was growing up

[@DrewJrNBAMobile]

Hilfiger my favorite brand 😂🤘🏽 love this video bro

[@mechajay3358]

It's pretty cool how they manage to turn a brand that was made for the sophisticated group to one that the urban crowd can also wear.

[@beachboi6196]

They didn't that ubren kids mad it cool not other around rapper grandmasterpuba made it cool he start wear 92

[@modelrailpreservation]

The one thing that stands out about Tommy Hilfinger in my mind is that I have never been into fashion. I wear pretty much the same style of clothes every day, comfortable work clothes, and tend to completely ignore whatever is currently in style. Having said that, back when I was in junior high school, for some reason I thought Tommy Hilfinger was that one big beefy kid that sat opposite side of the room from me in one of my classes. One of those things that I look back on and laugh.

[@cookingGuitarist]

I've never held to brands for the most part. If a piece of clothing is well made then it's good.

[@QuickTimeVelocity]

Indeed. And that's why I'm not really gonna look to Nike when tryna get my next pair of shoes. The ones I got 5 years ago are much too worn now compared to something like my brother's Converse he's had for just as long. I'll probably trash my current Nikes in favor of my Under Armours whenever I finally get 'em outta storage. Those shoes were much more comfy anyways. A shame I didn't take 'em over the Nikes I'm stuck with ATM.

[@SpacedOutDoonie]

Tommy is still big today, the vintage street wear is what makes the brand really thrive, finding rare old pieces.

[@RandyNachoManSandwich]

A video on big boy (the burger place that usually has a statue out front of that kid holding a burger) would be interesting, dont rly know anything abt it and never seen one. Legit thought they were something from film/video games til recently

[@QuickTimeVelocity]

I have fond memories of going there as a kid when I lived in east Michigan. I find it odd I don't see it often IRL, given its omnipresent popularity in entertainment media.

[@eherrmann01]

​@@QuickTimeVelocity It was Elias Brothers Big Boy back in the day. I grew up on Grosse Ile and we used to go the one in Trenton a lot. I know that they franchised the Big Boy name to a lot of regional chains like Shoney's, but I haven't seen one in years.

[@jillmcbain88]

TH was our thing in the 90's, now I'm dressing my kid up in TH. America classics

[@NeonKnight83]

Anyone else remember the pic of Hilfiger’s karate pose when he got in a cat fight with Axl Rose? 😂

[@Haddley333]

He got in a fight with axl? Lol

[@VidWatcher01]

I remember!🤣 People were joking that had it happened during Axle Rose's younger day Tommy would've gotten his butt whooped!

[@QuickTimeVelocity]

Oooh, so THAT's what G&R's Civil War is about! :0

[@ekselOrig]

Tommy Hilfiger grew in the urban community due to the hip hop scene in New York. Many acts like Brand Nubian and Wu-Tang wore Tommy because of the nautical theme and color schemes. Rapper Grand Puba was a good friend of Tommy Hilfiger and would often shout him out in songs. If you watch some of Grand Puba's early videos or look at his album covers, you'll see TH. Snoop wasn't the reason Tommy Hilfiger grew in the urban community. Snoop was West Coast and had a different vibe.

[@vincentvega53]

"The rise of company man" please!

[@yukiko347]

I have had a positive nostalgia over the brand. I could see some of their 90's designs come back, and i had a bag that was out of the iconic color pallet from them. That i had loved and kept for years. Out of a lot of brands, i enjoy Tommy Hilfiger the most along with Betsey Johnson. Going back to the clothing. I personally despise logo based looks, because i see it everywhere and it feels pretentious, specially with supreme. Also anyone online has made similar choices of using their brand to decorate clothes. But with Tommy Hilfiger, i allways felt they had more fun with the use of the logo on their past clothing designs. Like in the examples shown. They didn't rely on just the words but also made some coll abstract fashion looks that just complemented well with its self.

[@ammabu]

I'm a little surprised you didnt mention the urban legend that was going around for years that he went on Oprah and said he didn't want black people wearing his clothes. People still believe that even though he never said and there is no proof he said that. I think that rumor may have hurt sales.

[@Redrally]

I remember that. There was a viral email going around at the time. There was no KZbin so no one could fact-check so easily. I believe the rumour was he hated the clothes being worn by black and 'Asian' people.

[@TheInsaneChef]

I, being a teenager in the early 90's never liked Tommy clothing. I was never into big logos or branded designer clothing. I was more of the skater grunge type, so definitely not my style. I honestly thought they went away years ago and had no idea they were still around and definitely not a growing company..Great video

[@TheOtherBill]

To this day I still try to avoid clothing with big logos, or any logos if possible.

[@karacoconutag]

It rubs me the wrong way that they so strongly felt that being embraced by "the urban community" (SUCH coded language) meant their brand was being degraded.

[@RogueTrader-]

(I know it's an old comment but i need to reply) It's just the truth and does not really have anything to do with race. In the UK one of our most famous luxury brands Burberry had exactly the same problem in the 90's but it was white working class people and football hooligans all wearing the Burberry check clothes and they just churned out lots of cheap clothes with the trademark check design. (Chasing trends for the quick buck) It eventually went out of fashion, but the brand was trashed to it's original rich sophisticated customer base. They too have now managed to regain their status by almost ditching any clothes with the check for about 15 years, went back to more expensive conservative luxury, limiting the outlets who could sell it and eventually it became popular again. Same story, not a racial issue, many other examples from that time too.

[@ericpeterson9110]

Source? Did Tommy or anyone from the brand actually say this? Or is it more Oprah show rumours that didnt happen?

[@jetstreamdefalpha5411]

Finally, the one brand I've been wearing since I was 8 years old. Still remember when I bought my first Tommy Hilfiger polo shirt. 😎

[@Markimark151]

Tommy Hilfiger is an upscale Calvin Klein, they’re really owned by the same company. Especially how they have the same distribution and sold next to each other!

[@averagetony19]

Interesting. I’ve always thought Calvin was more upscale than Tommy Hilfiger. Primarily because big big name artists and celebrities represent CK and I haven’t seen any for TH.

[@Ibrahim-vx5kq]

Aren't they the same price?

[@Markimark151]

@@averagetony19 because CK is more mainstream than TH, they’re lots of CK endorsements. TH is more expensive and sold mostly at department stores than big box stores like Walmart and Target.

[@JohnGriffith222]

i like TH, good quality clothes that have a great fit. I love how you can always find the brand in rack stores for a good deal.

[@minuit6305]

One of the biggest reasons was because it was stated that he said he "didn't want black or asian wearing his brand" i remember every one in my school threw out his stuff and you became a social pariah if you got caught wearing his stuff.

[@saadmalik9206]

Just a fun thought about the holding company. My brother really likes Tommy Hilfiger and my tastes are more in line with Calvin Klien . Holding company wins either way.

[@yeet5146]

Make a video on Samsung

[@ArtistKarlaMagana]

The appeal of this brand escapes me - it's just so "BLAH"! THE very definition of boring, but seeing a fashion brand on "Rise and Fall and Rise Again" was great! Loved it.

[@colejohnson5026]

I loved Tommy back in high school. Mostly the jeans. It wasn't meant to be a fashionable thing either. I just liked how they fit. They sort of hung on my waist and I liked that look. Now that I have to pay for my own clothes, no thx, I'll stick with the cheap stuff.

[@CommodoreFan64]

Agreed to that as for me Wranglers jeans, and shorts do the job just fine without breaking the bank, but when it comes to my shoes since I'm on my feet for hours at a time with my job It has to be Sketchers extra wide width because they are just so dang comfortable.

[@mightyfilm]

To be honest, I almost completely forgot about Tommy Hilfiger until I found some Nicktoons based parody T-Shirt at a Marshall's sometime last year. I want to say it was Hey Arnold characters. Come to think of it, it was probably Rugrats because the main character was named Tommy.

[@ecenarro]

I remember when Tommy went steetware by the end of the Nineties. I was a teenager IN CUBA, where teens alike didn't have easy access to any outside fashion information; however we figured out ways to stay trendy 😂😂

[@Sambeck63]

I’d LOVE a video on Ralph Lauren and his many brands!

[@shopece8807]

The Tommy Hilfiger billboard thing is a fashion designer version of doing a diss track. No? Just me thinking that? Okie dokie.

[@brantisonfire]

As a lower middle class kid in North Carolina, in high school around 2005, my mom got a bonus and told me I could buy anything at Belks I wanted, I got a $175 Tommy Hilfiger cashmere sweater. I felt like god when I wore it at school. Of course no one knows what I was wearing so only I had the confidence that I knew I was wearing a sacred cloth.

[@MsTink1020]

glad to see an Aaliyah clip made it into the video. then i think tommy hilfiger i think of her iconic photoshoot ❤️

[@wango6603]

Wait what, you already have over a million subs, keep it up

[@TSallis11]

I remember Tommy Hilfiger being every where and having a bunch of their coats and shirts growing up until one day I heard they turned their back on the black community and they were racist then the brand just disappeared in my life like over night

[@ericpeterson9110]

Yeah, shame to see rumours like that damage a brand. Glad he eventually cleared it up but once a lie takes hold many people just stick with it.

[@titan8611]

One of my two favorite brands next to nautica

[@jimell916]

Love how it was glosses over that Tommy said he didn’t like black people wearing his clothes which is what turned urban areas away from the brand

[@ericpeterson9110]

But he didnt say that, just a straight up lie that got repeated until people believed it. Though that said it probably should have been included as the rumours likely did have some impact.

[@devingiles6597]

Company Man, I have some suggested topics you should definitely cover in future videos. Topics: The Decline of Circuit City...What Happened? McDonald's vs Burger King Western Union - Switching Industries TikTok - Why They're Successful Pfizer - Bigger Than You Know KZbin - How It Started The Decline of Ringling Bros. and Barnum and Bailey...What Happened? General Motors - The Rise and Fall...And Rise Again Samsung - Bigger Than You Know The Decline of RCA (Radio Corporation of America)...What Happened? Dairy Queen - Why They're Successful How did Walmart get so big? The Coca-Cola Company - Bigger Than You Know Marvel - The Rise and Fall...And Rise Again H&M - Why They're Successful The Decline of Atari...What Happened? Pizza Hut vs Domino's Pizza Sega - The Rise and Fall...And Rise Again The Decline of KB Toys...What Happened? The Decline of Hanna-Barbera...What Happened?

[@psykickz9159]

“Polo, f*ck that Hilfiger”

[@RomanTrollanski]

I remember when i spent $1 000 into a TH in Toronto, in 2012 and went back to Romania where over there a cardigan was literally 1 monthly paycheck. Whatever you find in US for $20, over there could go for even $500. It's a very strong popular brand there, it has something to do with the '90, but I doubt new generation will care for it...