Comparing modern and classic rap beefs with Jadakiss

[@Melusi]

Good look for A Smith to bring a pro for this convo

[@dcade525]

A Real MC!

[@Numbers-mc2ks]

This wat I been saying he should do instead of talkin bout things by himself he has no knowledge on

[@JeromeProductions]

Yup

[@empirebbk]

On facts

[@br0oklYnp7inc3]

@@Numbers-mc2ksbeing from New York he know more about this convo than anybody else in the world 🤷🏽‍♂️

[@Artofthefight]

Hell yeah!!!! One of the hardest rapper bar for bar

[@cniplus9549]

don't understand why he and the LOX (I GROUP THEM TOGETHER) why they ain't put in the conversation more... ESPECIALLY KISS I have NEVER EVER EVER heard a trash or mid Jadakiss verse.. and this is since the BIGGIE DAYS never

[@ItzzNinoOfficial]

Jada one of the G.O.A.T.S. Frfrr

[@davidsmith3268]

Their names don’t come up to heads that ain’t really into hip hop…they don’t make songs to make people dance like mainstream…ATCQ and L.O.X. Favs of all time…

[@yell0wberry]

I don’t feel that we ever seen the best of the best really go power for power against each other. It would’ve been nice to see big daddy Kane against Rakim, BIG against pun , KRS one against Jadakiss, Big L against Jay Z,, Ghostface killer against Busta Rhymes, Eminem against André 3000, and even DMX against ODB

[@JermaineBrown-t5z]

Perfect Answer "can't hide behind diamonds and ferraris"

[@F_E_A_Rise]

Jada was talking truth to power right here. You can apply that to almost anything people seek to accomplish in life (art, sport...)

[@ItzzNinoOfficial]

One Hunnaa 💯💯💯💯

[@micah.1009]

Who remembers Jadakiss vs Beanie segal? 🔥

[@slickreynolds7573]

Greatest battle. D-Block vs Roc was awesome. Some of the best bars.

[@micah.1009]

@@slickreynolds7573 straight classic

[@vincentwelch8577]

My all time favorite rap battle it was classic

[@bklyn2orlando]

Hands down my favorite battle. Both lived up to what we expected.

[@vincentwelch8577]

@@bklyn2orlando Facts 💯 agree

[@RedBoySlick]

KRS 1- The bridge is over was my first battle heard. KRS 1 killed that shit. Jada is in my top 5. Us Baltimore guys have the upmost respect for Jada and the Lox

[@seaddylowe]

as a bmore cat i say...FAX

[@UnsilencedOutspokenTikTok]

Jada is respected everywhere

[@Oakbeast]

@@UnsilencedOutspokenTikTok if dont come from Baltimore you wouldn't understand the context of the hot take.

[@410IrepBmore]

Bmore stand up

[@caper087]

Everybody who know hiphop knows Jada is top 5 dead or alive

[@trillbizm-doc2641]

The Lox did a whole album dissing No Diddy 😂

[@cniplus9549]

yup and Sheek did a WHOLE MIXTAPE dissing Gunit...😂

[@dreday1788]

Stop looking for likes as if you actually have been listening to the Lox since Cassidy and Swizz with RR lol

[@dreday1788]

​@@cniplus9549Bet you can't even name songs off the tape without looking on Google lol

[@cniplus9549]

@@dreday1788 I'm older than you Dre.. I been listening to them since they was doing stretch Armstrong freestyles.. no offense meant just sayin

[@streetdreamz8056]

"Jada" its hard to look at diddy, its hard to go and be phony about it. This is millions of dollars, this is my life! its worth dying, its worth killing over "Styles" Thats what people dont understand! "Jada" Its worth really killing😅

[@carbondated21]

One of the most consistent, underrated, cultural pillars in Hip Hop. Jada the Tim Duncan of the rap game. Flawless fundamentals, true to the game, a dog and stays out the way. His name is automatically respected and when you look back at the resume, you cant deny the greatness. Classic albums, classic verses, love on every coast. Battles w 50, Beans, multiple time Verzuz winner and his authenticity/integrity has never been questioned. Kids, do your homework. Hes one of them.

[@bkde9389]

Facts!

[@BigAych]

Tim Duncan has 4 champion, I love Jada but he's more of a Jamal Crawford of rap

[@rongeojohns7906]

@@BigAychI know not to take u serious about rap/ hip hop, with that ridiculous comment about kiss 😂

[@BigAych]

@@rongeojohns7906 nah ive studied this shit , you want a tim duncan thats DMX, actually had the rap equivalent to championships

[@riddickj16]

@@rongeojohns7906nah bro his statement is pretty accurate. Jada as great of a lyricist he is does not have a classic album

[@Th3gamer77RB]

See, Jada is an MC, and that's my favorite MC hands down.. And that's the difference between nowadays Music too many rappers and not enough MCs..

[@dreday1788]

Lol sound like a biter

[@marcoandell]

"Your raps are pre school you made a lot of money now be cool Before I swell up your lips like sea food."🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Jada dissing 50 CENT My era can't be matched we had the best of the best

[@jamesgibson3716]

Jada torched him on his own beat!!!! Legendary

[@UnsilencedOutspokenTikTok]

Checkmate made 50 put Jada on the ending credits of power

[@calvinjordaniii1854]

It a take a lifetime to see kiss You had to get shot 9 times to get rich

[@drolatin727]

Can i get a mic check !?

[@calvinjackson5013]

Aye! He went crazy! 💯💯💯

[@Fortune31Studios]

I think the harsh reality is hip hop is just not competitive anymore. It's shows in the music, it shows in the artists. This generation didn't grow up watching hip hop be competitive. It's just different now

[@agendaxpushers1322]

most violent era in hip hop and you say it aint competitive??? Kodak and YB go back and forth every year they competing!

[@Closedeyewilly]

@@agendaxpushers1322we talking about rapping, not violence

[@agendaxpushers1322]

@@Closedeyewilly im saying the competitiveness is still there it just manifests violently more often now.

[@Fortune31Studios]

@@agendaxpushers1322 It's not there brother sorry

[@hshdjfudu]

Drake just dropped a diss song dissing everybody today

[@arcellmcgowan1517]

That’s the problem with rap beef’s today. The drill genre convoluted the rap game. We loved creativity and originality now the violence dominates the internet and rap😢

[@kicknowledgesmith8608]

The money and social media made everyone soft. Back in the day you had to prove yourself, you had to hustle to get on and you had to compete against top talent. It's like the NBA yesterday vs today, everybody is paid now and too friendly. It's like a well-fed cat, it no longer needs to hunt.

[@WawaMarvel]

I hear you to an extent, but Cole don’t need to beef with anyone to prove anything. He’ll make his music and that’s it. Hes an adult and does need to start making bars about someone when he doesn’t feel that way.

[@RUFFENDS]

​@WawaMarvel So.....all the talk about being the top rapper and crushing any competitor just goes right out the window and it's simply ok now huh?? ESPECIALLY when a formidable opponent steps forward and calls you out?? It's all good and it's ok to avoid THE SAME CIRCUMSTANCE you speak about in your bars??!!! FOH😅

[@RUFFENDS]

​@@WawaMarvelSOFT!!!🍪🍪

[@WawaMarvel]

@@RUFFENDSand that doesn’t mean you have to throw insults. He said to paraphrase, it wouldn’t be sincere to beef and throw shots at someone’s work when you are actually a fan of that. It’s dishonest to him. That has nothing to do with being soft. He can make songs and prove how nice he is without beefing directed at an individual he considered a friend on some level. Game in a recent interview mentioned beefs he didn’t take part in because he was a fan of their work. Does that make game soft?

[@goodmanfilife]

​@WawaMarvel .. AGAIN.... these nowadays guys are taking away an ORIGINAL ELEMENT of Hip-Hop... BATTLING!! All the top guys over the past 40+yrs had to prove that they were really worthy to be that top Ni66a!! Kool Moe D., Melle Mel, LL, Kane, Nas, Jay-Z, DMX, KRS-ONE, 50 Cent, Em and numerous others had to earn their 'real' stripes.

[@wigunbor]

Jadakiss and styles p. destroyed 50 cent with the three of the most underrated diss tracks checkmate, ms. Jackson and Problem Child

[@a.o.e]

Don't forget "shots fired"

[@mackcapone933]

Factsssss they destroy 50

[@jay07261986]

Styles p - in my hood freestyle

[@Brown185]

Shots fired bruh

[@Benjamin-n1o]

I'm all about a dolla wtf is 50 cent?!!!!!

[@st93er]

realest guest hes ever had on the show, I've never in my life heard a bad kiss verse

[@delmontegreenbeans]

1.NAS 1A. Jadakiss

[@cocoap38]

Jadakiss is the truth ❤

[@solgodhand]

KRS 1 said he had a battle rap for anyone who was on top, just in case... 😂😂😂 Preparation for him was different. "Victory loves Preparation"

[@goodmanfilife]

That brother is the EPITOME of a Battle MC.

[@solgodhand]

@@goodmanfilife EXACTLY

[@desordenpublico]

Amat victoria kuram indeed , krs1 was a beast

[@jetcrews97]

Jada top 5 Greatest 🗽🔥🔥

[@melw5257]

Boy did this convo age well

[@BrooklynHoncho]

I looked for this comment!

[@wullagray]

"Kiss Of Death"......very underrated track! Steven A. gave this man his flowers!

[@drieey]

They're not REAL fans of hip hop and RAP if they don't care about lyrics. Period. That's the problem with today's fans. They are pop fans and listeners making these rappers famous. They don't understand RAP music in it's entirety like fans 30 years ago.

[@jonathancoleman6482]

Facts

[@lexluger8112]

💯

[@jayhill5617]

There will be forever: ONE MIC! Battles are necessary!

[@Dolo4Sure]

I think J Cole sees kendrick as a real friend. I dont think he was affraid.

[@MichaelVillarreal-ix5pl]

He to weak in soft

[@van2.060]

@@MichaelVillarreal-ix5plman y'all have to quit using soft in every damn scenario...Cole didn't want to possibly lose a friend...that's not soft it's grown...if you don't like it cool but quit calling niggaz soft

[@leonardtarver149]

Friends go at it on the basketball court or a football field etc. so stop it lol👉🏾🚪

[@WawaMarvel]

@@leonardtarver149ok and that means nothing. He’s an adult and doesn’t want to make music and throw insulting bars at someone when ultimately he doesn’t feel that way. Seriously, grow up. Going at each other in a sport isn’t the same as verbally insulting someone. That’s what happens in rap beef . Ppl want Cole to jump on a track , throw shots at Kendrick, why? He didn’t want to or need to. Best thing Cole needs to do is just make fire. Not diss tracks. Ppl aren’t buying diss tracks on iTunes.

[@WawaMarvel]

@@MichaelVillarreal-ix5plit’s called being a mature adult and seeing the bigger picture and doing what you feel opposed to what ppl who want drama want to see.

[@saiyiddy2633]

Jada has lived through seeing big and pac and also competing against beans and state prop. Listen to what he says about this.

[@nexxlevel4590]

And battled 50…and Hov put beans and state prop on kiss cuz he didn’t want problems himself

[@TrevorJacksonTV]

Cole failed us all

[@Rose-re9tn]

Cole failed YOU.

[@WawaMarvel]

What he apologized? Said stuff he was saying would go against his beliefs or something right? How’s that failure? He’s an adult. You don’t need to beef and make diss tracks about ppl. Make good music and move along.

[@cmurderwilliams26]

Cole’s song wasn’t from the heart.

[@frankcarter7795]

@TrevorJacksonTV, I get you from the standpoint of competition, especially when it comes to rap. But coming from a mature point of view and growth mindset I get where Cole, is coming from also. Me personally I think I would have did a HOV, move just said nothing especially if you had apprehension from the start. But I understand where you and J. Cole are coming from. Peace & Blessings, my brother!💪🏿🦍🙏🏿

[@TrevorJacksonTV]

@@frankcarter7795 I totally agree Frank

[@trillbizm-doc2641]

Jay-Z at Summer Jam was the first internet troll 😂

[@bororobo3805]

50 Cent: Hold my Ja rule concert ticket

[@natepayne1598]

Fire jadakiss’s stylist for that sweatsuit

[@destineetyson7756]

I love you Jadakiss my favorite rapper of all time ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@JigInsane]

Jada, ya Favorite rappers favorite rapper

[@HAWKANJEL]

AFTER BIGGIE HANDS DOWN!! NO 1 CAN BATTLE THE LOX EXCEPT BIG! FACTS!!!💯👊🏿

[@jamesbarroso2523]

“no im not cocky, im confident/ so when you tell me im the best, its a compliment” top5doa

[@Maulleygxxx]

That sweatsuit is 🔥

[@WawaMarvel]

Is it…. Nah.

[@jahbokieimpereal7990]

Must be an old head

[@jordandavis3867]

Nah it's not

[@natepayne1598]

In what world is that sweatsuit fire? It’s a blue green with white patches lol It looks like your moms drapes/table cover set

[@jordandavis3867]

@@natepayne1598 Stephen A kit look better that top is fire.

[@leonhall856]

Rap beef changed after 2pac made Hit em up

[@ltod2]

disagreed it changed late 1980s when BDP dropped the Bridge Is Over dissing MC Shan and Juice Crew I was alive at the 80's when rap beef was real cpmpetitive

[@iKiserSose]

Mock neck w/ the track suit is diabolical

[@kiingphresh9328]

Dastardly 😂😂😂😂😂😂😂😂

[@drewm3169]

😂😂😂

[@Chaii618]

Great interview .. salute to these gentlemen moving the culture responsibly forward! Let’s go🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@kelbyjones7764]

😂😂😂 why is we playing golf 🔥💯

[@amanufacturerofvehiclesfor5278]

Much respect for your contribution to the game, Jadakiss ✊🏾.

[@NobodyHere44]

The Lox are the best when it comes to diss tracks they are undefeated!

[@meladgoat]

i think a call was made to j cole saying hey, apologize and stay out of it. were gonna say something but don't respond. that's how em used to do it. he would have royce call the person to squash it, than em would respond to make it seem like the other person was scared. that's what i think happened.

[@demetriusmixon4141]

I'll never give Drake any kind of lyrical props until he gets back in the ring and spars with Pusha T.

[@OmniCloud987]

Agreed…he basically said I can’t win cuz what’s bigger than revealing the biggest artist has a kid. I’m like nah…u keep fighting till the fans say it’s over. I agree that’s an L for Drake. But he won vs Meek and he’s not backing down from Kendrick/Future right now

[@ZombCity]

Mean while a rapper named king Los been keeping hip hop alive giving us crazy lyrics and freestyles and battling the best battle rappers on url and rare breed ent. Like Jada said people really dont want to hear that anymore and they just in tune because it’s Kendrick, Cole and Drake.

[@germ2178]

Stephen A. , I’m gonna need you to take that mock turtleneck off with a sweatsuit bro.😢😂😂

[@ThousandairesClub]

*Animal is still one of the best rap disses of all time 👍 50 didn't know what to do with that at all* 😂

[@ctbt1832]

I love interview interviews like this.

[@internationalblaze2143]

The thing that they’re not mentioning is that drake doesn’t have the skill. He can’t go bar for bar with anyone without writers

[@BIGPaul-f5k]

Sure Knight changed the whole hip hop/rap culture.

[@mdraper3448]

no lies told from Jada

[@TheStruggleNeverLast]

It’s definitely different now because ppl dnt look into battles , it’s like these young dudes are crazy. If you diss them they retaliate in violence, because they take things personal

[@ltod2]

Yeah and gets locked up in jail as ignorant young Black men with no morals and proper respect,that's what White corporate record executives want.The black on black violence outta control in music industry

[@desmondnoland]

We definitely need that energy

[@AlexanderTullis]

Everybody too rich to battle

[@kevinchavis2755]

We really wanted a collaboration project for years

[@MichaelVillarreal-ix5pl]

Drake is a pop star not a rapper or hip hop 😂

[@ltod2]

Drake is nice,but not built to be batlle rapper.He would be destroyed in the 80's era and 90's era.LL,Biggie,Pac,Nas would end his career

[@boldaslion281]

Well… that era is over.

[@reddirtfury1784]

I love Jada because he was a huge artist that never got involved in the industry

[@chillbest14]

Jada vs Beans🔥🔥🔥🔥🔥

[@lcasanova2546]

JADA SHOWED NO MERCY FOR FAB IN THAT VERSUZ 😂😂😂😂😂😂

[@majthemayor468]

Fab lyrically is just as nice as jada . I think fab picked the wrong songs in that versus

[@lcasanova2546]

@@majthemayor468 true

[@eddieatoms5041]

Kiss is the only rapper/celebrity that I’ve heard say that he doesn’t think Cole is scared of Kendrick….that that’s not the reason he bowed out. I guess Kiss is the only one with some sense on the matter, cause most people swear Cole is shivering in his boots..lol…which is not the case. He explained why he feels how he feels. He didn’t really feel a way about what Kendrick said. It’s funny how ya’ll want him to battle someone he don’t wanna battle…which would only result in a lackluster battle.

[@Ignore-q3o]

Great interview!

[@linnstr8609]

The moment rap went from competitive to friendly: 50 cent: We got beef Diddy: I want your beef

[@marieprice6669]

😂

[@Im_a_49er]

Stephen A killing it with Jadakiss! I’m starting to like this new platform of yours cause he real life can call the shots and bring guess like Kiss on and talk about WHATEVER!

[@Delta-Noir]

This interview popped up now and it’s interesting to see what they felt would happen before verses were released. I wanna see them talk now about what happened

[@JamesBrown-ee5pd]

This is probably the best thing that happened to us 50 really helped at the time

[@verinb9]

616-20 Kiss getting his thoughts together is HILARIOUS! 😂💪🏾🐐

[@yoocoachherm4353]

Stephen A is a solid dude! And Kiss! Have the convo ppl want to here! Don’t throw another under the 🚌 💯

[@bigmad5653]

J. Cole let Jada down....

[@godbody3435]

Let everyone down. Shit ain't right my g it ain't..

[@endisthebeginning24]

Stephen a great pundit but he gotta learn how to be an interviewer by letting the interviewee talk the most.

[@davidkwon1322]

Jadakiss Checkmate is the best diss of all time. Nas, Cube, Em, all up there but Checkmate is S Tier.

[@samuelsglover]

Are you on coke?

[@davidkwon1322]

@user-ky8nd2rz4fEther is 🔥

[@pay_it_forward_franklin4469]

man Drake need to address Push 1st #imo

[@BIG-WhoShotYa]

If cole comes back and retracks his apology that will blow hip hop in the right direction cause i know if he comes back with some serious lyricalness addressing his apology and then goes in right at all them dudes to prove why he suppose to be here! I think Cole might have something ready incase it goes that route i just mentioned... HIP HOP needs this friendly comp to get us back to the roots of rap battles.

[@hunter702lv]

“Why Jadakiss as hard as it gets?!”

[@slickreynolds7573]

Is this the whole interview??

[@donmegatron79]

Rap used to be a sport. They called it "the game" for a reason. The music was better because of it!

[@parmazeb1678]

Anybody know what brand the hoodie jadakiss is wearing??? 🙏

[@mikebee224]

Denim tears

[@kistobeel1359]

Real talk ... hip hop music became pop music

[@hectoramador132]

It's a lyrical sport , you battle each other , just don't let it get violent. Baseball , football, basketball, handball you go against each other even your friend and keep it fun.

[@lungelobaba9942]

you can tell Jada was routing for Cole

[@MrTekniqs]

I remember how Piggy Bank dropped and the next morning Hot 97 was playing Checkmate. Jadakiss was like, "yo I was just chilling and some kid was like 'Yo Kiss what you gonna say back to 50?' and I was like what?, they played it and I ran straight to the studio."

[@bossbear7187]

Kiss has always been HILARIOUS. He needs his own show.

[@jetcrews97]

SA and JADA great convo🗽🔥🔥

[@najeeshabazz4762]

Back in the day you really had to prove yourself. I remember hearing MC and DJ battles on the radio Live. Finger glued to the record button. Not to mention, artists used to frequent the clubs and battle on the spot along with the Breaking crews. There was no freebies! And what's crazy there was no internet, yet you heard about the battles immediately.

[@guldukat871]

the best wanksta internet gangsta magazine mobster shit on your whole roster. Jadakiss killed fif with that period.

[@yonterichardson3453]

absolutely! This thing of ours

[@allbrown401]

Shout out to Jadakiss,,Steel #SHARPEN Steel

[@Sure_Sir]

Then you have these young kids getting upset over these "beefs" and question why it has to be like this.

[@InspiringMinds-r1p]

Hip hop needed these recent battles.

[@michaelbatts3691]

Love Kiss. DBlock General

[@UnsilencedOutspokenTikTok]

Still one of the hardest bar for bar... The Kiss of Death

[@robjones799]

Dissing someone on a record comes with a lot of stressful nights and studying your opponent. Cole and Kendrick are people’s that came up with each other.

[@chillbest14]

I wanna have no meeting and I don't wanna talk to Russell 😂😂😂

[@keke06]

What we forget is these guys were gangstas and they were really beefing. It didn’t stay on wax. People got hurt behind some of these rap beefs. As a fan, I want a good battle. As a human, I don’t want to see fake beefs that may lead to serious consequences. I see clearly that they have skills.

[@JonJon-co3zj]

Like nba all the players are to friendly not to kill but we as the fans love to see the competition like when amare staudemire dunked on shane battier was gonna pick him up then moved his hand, when Shawn keep used to dunk and point on u ish like that....

[@JonJon-co3zj]

Shawn KEMP

[@silkysmuzz963]

Did jada just call Cole the most lyrical one of em 3??? I mean jadakiss is a legend and I respect that

[@UnsilencedOutspokenTikTok]

You can disagree and that's ok

[@silkysmuzz963]

@@UnsilencedOutspokenTikTok i agree with him bro

[@melvintejera196]

Jadakiss one of the 🐐

[@EliteBlackSash]

Rap Beef is tainted now because fans are putting out Fake AI Diss Tracks that are better than the actual rapper himself

[@johnhancocklll8919]

Is part 2 the group gonna sit down.

[@nickolasecker9596]

The Kendrick/Drake beef was the best thing to happen in hip hop for years. It piqued peoples attentiveness to lyricism again, which may have been part of Kendrick’s plan.

[@kt8781]

Translation of what Lloyd banks said :I was scared but I had no choice 50 was my boss😂😂😂

[@A...theGod_RebelRasta]

Big up Steven A for dope Jada interview

[@facethemuse]

Great point 10:11🔥🔥🔥

[@jibsmokestack1]

Stephen A is always cringeworthy when talking to people like Kiss!

[@desmondwatson774]

So basically jadakiss said talking down the next man on wax (which means they don’t mean what they say they will do) is what the culture (black community) needs. Instead of linking up for the culture

[@spizzlegotem8677]

Lol 😂.. I felt the spirit of jeffery osbourne. When he said, Where we went wrong?

[@marklap1224]

Cole on a different level of maturity

[@trillbizm-doc2641]

How. Real men don't apologize after speaking the truth. That's what kids do.

[@Righteousgenius]

Nah we not doing that lol im a cole fan btw. Nothing to do with maturity

[@WawaMarvel]

@@trillbizm-doc2641that’s completely asinine. And you don’t know his truth in which he spoke it. Just because everyone else wants him to make diss tracks and respond, he doesn’t feel he needs to. He actually likes his catalog, and who he is. So why he gonna pretend he don’t and make up insults to appease ppl who aren’t even gonna buy the songs. Yall need to grow up. This is his job, same as us who work. You gonna base time at your job to respond to everyone who makes a comment? All he needs to do is make great music. That’s the response.

[@gardyjure118]

It would have been mature not to respond in first place as a man you gotta mean what you say and say what you mean.

[@jordandavis3867]

Rap is not competitive anymore because it's much easier to make money from it now and to create a platform for yourself whereby you can be seen. Back in the day rappers had to put out mixtapes and battle a plethora of other talented emcees with unique styles just to get record deals . Rappers had to get the respect of the streets before an A&R looked in their direction and they were judged on skill more than anything else. In the 90s when the G-Funk era rose to prominence Hip Hop started to slowly stray away from pure lyricism which New York prided itself on and sound ,song construct and themes began to take priority. This allowed for rappers like Tupac to overshadow so many because while not being the most lyrical , Tupac's song making ability was much greater than alot of his peers and this made hip hop more digestible and accessible to mainstream America. Ofc New York and the east coast had to adapt to this and rappers like Biggie and Jay Z and Nas were able to balance lyricism with song making ability. Later artistes like Jah Rule ,50 cent , Nelly would prove that the ability to make good songs that people could feel or vybe to would outweigh lyricism but alot of New York emcees continued to fight against this and kept lyrically beefing and battling one another to prove who is the best and that was no longer a priority for record labels who saw how much money Hip Hop could make once incorporated into Pop Culture. Dumbed down lyrics ,catchy hooks and catchy beats became the most important thing and Atlanta became the centre of attention in Hip Hop as a result. This has only increased as time has gone by and old traditions of what it was to be an emcee is no longer valued and many have lost the art. It's all about money and the soul of it has been taken away.