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Explained Components of Value Chain [Hindi] | Primary Activities and Support Activities in Business by Techmoodly
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Porter splits a business’s activities into two categories: primary and support.
Primary activities
These are a company’s primary functions; in other words, all the things needed to create and sell their product:
Inbound logistics involves the receiving, storing and distributing of raw materials used in the production process.
Operations is the stage at which the raw materials are turned into the final product.
Outbound logistics is the distribution of the final product to consumers.
Marketing and sales involve advertising, promotions, sales-force organization, distribution channels, pricing and managing the final product to ensure it targets the appropriate consumer groups.
Service comprises the actions needed to maintain the product’s performance after it is produced, including installation, training, maintenance, repair, warranty and after-sale services.
Support activities
Support activities help the primary functions:
Procurement is how the raw materials for the product are obtained.
Technology development can be used in the research and development stage, in how new products are developed and designed, and in process automation.
Human resource management includes the activities involved in hiring and retaining the proper employees to help design, build and market the product. These could be tracked with a human resource information system.
Firm infrastructure refers to an organization’s structure as well as its management, planning, accounting, finance and quality-control mechanisms. This can include cloud computing and accounting software.
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