Controversy & Aftermath of the Omega MoonSwatch (Grey Market, Hype Media)

[@petrduchac2580]

The biggest fail is announcing that these watches will be available online few weeks after launch and then few days later announcing that it will be stores only. It's the biggest marketing fail I have seen in a while.

[@Nciswit1]

Agreed! Swatch: Swiss watch for all…. 🤮 As an Omega owner and lover the epic fail ; planned or by happen stance is a black eye for people wanting to get into the history and make of Omega. As stated. DONT pay over list and put cash in the pockets of the scalpers! They are no better than ticket scalpers and now with all the faults being discovered with the QC of this offering, wait

[@watchhans]

First, I was about to buy a Moonswatch. But since the movement inside cannot be replaced in case of a failure, I decided not to buy one. Coincidentally, I found an unbeatable offer by Bruno Soehnle for one of their high-end quartz chronographs at a price just 49 Euro more than a Moonswatch. So I got a high quality watch, instead of a cheaply made Swatch for about the same amount of money. Bruno Soehnle even decorate their quartz movements with Geneva stripes and polished and blued screw heads and put them under a display case back!

[@LingLing-ou6nt]

Well in their defense they never expected the reaction that this release caused, so naturally their strategy had to change. Let's say they did release this online, then we would be experiencing the same issues we had with the Playstation 5's and all the other hot items that were bought up by bots. Does this situation suck for us as consumers? Absolutely yes, but remember at the same time this problem was also caused by the consumers. I'd say just be patient and eventually they will be more widely available.

[@BiffTannenBTTF]

Yeah it was an epic fail. I think they fell for the "make it scarce and then it will be cool" BS that everyone is attempting to do. It's so transparent and embarrassing what they're doing.

[@NateBee]

Exactly, they should’ve done preorders

[@dannysimenauer5745]

I own several Omegas & love the brand. At first I thought the Swatch Moon Watch would cheapen the Omega brand. Then I realized this is a fun watch available in fun colors so you can wear the watch to fit any mood or situation. It is cheap enough to buy all of them. Then reality set in. Swatch said it would be readily available and it is not. Swatch said we could buy it online (since there are not many Swatch stores) and it is not available. As of today, I have soured on this limited supply strategy and no longer want to waste my time to keep checking the website to be continually disappointed. I have lost interested in buying the watch. Kudos to the Swatch marketing department for breaking its promises.

[@craighawley3920]

Is some of this down to the fact that they just can't make them fast enough and it was a much larger success than they ever expected? I'm not sure if this is a case of trying to copy Rolex, PP and AP with limited supply or it was just much more popular than they could have dreamed?

[@xAdi420]

It's not Swatch limiting the supply, they just genuinely cannot make them fast enough as of now. Give it a few months and they'll be readily available (in store at least). Online availability isn't something coming any time soon said a Swatch employee to me

[@rickfanning5647]

Funny thing - at time of release, I would have gladly paid and placed an order online even if delivery was “fall 2022 or winter 2023.” A month ago, I would have stopped by a store and grabbed one if I was in a city with a store. Now, I truly think I would walk past a full display in a window with little more than a shrug. I just don’t want to be associated with this silliness. Nice idea, off putting execution.

[@Andrew-J316]

Agree- I feel the same.

[@SD-xn5gk]

That is ridiculous just because you haven’t been able to get one. What a butt hurt way to look at things The whole situation annoys me also. But don’t take it so personal

[@harishdavinci8290]

@@SD-xn5gk nahh lotta people are like him... it’s just so silly people getting pushed over for a watch is stupid

[@michaelriera6277]

Took the words right out of my mouth.

[@citizenoftheninthdivision]

@@SD-xn5gk You're ridiculous. They screwed the pooch with this.

[@TheRealDuffy]

Never have I watched a video with better written (and spoken) text on KZbin. Chapeau!

[@zeroelus]

First time viewer of this channel and liked your take on this...strange case. I was unaware of this product until a few months ago and was also exited by the prospect of a fun, inexpensive and colorful take on a classic, the inexpensive and colorful aspect of it being critical to why I liked it, but I was taken aback when it was not available online and saw what a mess it is to get it, and really not impressed with the cheapness of it. I enjoy watches and astronomy, but I'm also aware that this is money I can't be affording to throw away as I have kids, a luxury item is not high on the list of things I will spend on, and frankly my wife (who'd be the recipient of a colorful swatch-speedmaster) wouldn't be too crazy about it, as neither of us are big on jewelry, don't have a need for it and already have watches to cover our needs. I'd still rather look for a nice vintage Omega Constellation and give it to her as a gift, but again, she'll probably enjoy it more if I use that money on a nice trip or something she uses more day in and day out. If it was for me and watches, I'd still rather have a Bulova Lunar pilot. Subscribed to the channel.

[@lotterynj]

Just wait till Rolex makes the Daytona in plastic. People will lose their minds at $400

[@ID-Guy]

Imagine? A Plastic Daytona would fetch the same price as a house haha! Oh, what a time to be alive...

[@HRM.H]

Rolex X Tudor recycled plastic Quartz Daytona

[@ID-Guy]

@@HRM.H Plastona, it's coming!

[@RoaroftheTiger]

If the Availability doesn't improve by the Holidays, I predict the Omega/ Swatch experiment will backfire. As a matter of fact, the Holidays is also the deadline of sorts for Rolex in particular. You can smell the Ill Will, in both camps.

[@ID-Guy]

It sounds like many are miffed that these aren't coming online (like they promised in the early days) probably because they know that managing those expectations would be virtually impossible too. Maybe these will be a limited run? ;)

[@johnsmith-gs4qf]

I am a proud owner of a Bulova Moon watch. I like the style and look of the new Omega MoonSwatches, However, I wouldn't be willing to pay more than the original price for one. My Bulova Moon watch was only about $20 more than the MoonSwatch (I got mine on sale on Amazon).

[@alvinmick218]

I was definitely enthusiastic early on about their marketing strategy but not so much now. I think it’s a fair assessment that they have been overwhelmed with the demand. The Moonswatch never appealed to me personally. It just looks like what it is - disposable.

[@ID-Guy]

Nobody could've predicted the madness that sprung up and it also sounds like many are bummed that they aren't going to be available online but hey! The pandemonium was entertaining ;)

[@alvinmick218]

@@ID-Guy oh you’re right about that lol! The seiko you’re wearing in the video looks fantastic! Is that the reference snk361?

[@AbdulRWatches]

Hype is a fundamental aspect for people either to be first to own, first to flip ans first to be noticed. I think it's a fun option for people who wants to join the hobby.

[@dpns2ster]

Kudos to you ID guy. I really appreciate your videos and we'll expressed opinions. I don't always agree with them (today I do), but I greatly enjoy them nonetheless. There is a professionalism, maturity, impartiality as well as good vocabulary and excellent diction that are standouts. Your oratory style would actually lend to a podcast series, but only serves to elevate the excellent editing and visuals you present. I wish you every success.

[@asleep909]

As a watch collector who fell in love with watches through Swatch in the 80s...I got really excited about getting a speedmaster-type watch (so I don't have to wear my speedmaster at work). IThink I'm going to wait and be patient...and wear my BEAUTIFUL Seiko...Great video, btw!

[@Chaoticmass]

I waited in line at the Dallas swatch store-- they only had 50 watches. There was 1000 people in line. The experience really soured my opinion of Omega and Swatch. I still like my 1972 seamaster dress watch but I might just buy a Bulova Lunar Pilot before I buy a Moonswatch.

[@alessandrozuffi5068]

I truly wanted one because I am a collector, but I can't afford an o.g. Speedmaster, so I was waiting for the online release, then Swatch decided "we're not doing the online release no more", in the meantime the hype died out, news about the poor quality of the watch came out and I became uninterested, so I got two Seiko monster, one Antarctica and one Night Antarctica, very cool watches, made of stainless steel, mechanical movements, beautiful dials. So long moonswatch.

[@swampThaang]

Violence aside, I thought the release reinvigorated the industry by providing a much needed jolt, and was a welcome change from everybody complaining about unchanged Rolex releases. Given price was not a factor, I wish they found a more creative way to distribute these, like maybe requiring you show up with a >5 year old swatch to get one. Separately, I stopped by a store months ago to change the battery on my old pop swatch, and apparently they do this for free - gratis. I was pleasantly surprised.

[@Moolaz]

Great video. Both sides well articulated. I've always been a huge fan of the Speedmaster Moonwatch and am still working on getting one. Most of my focus has been on the vintage Seamaster, De Ville and Constellation! The Swatch equivalent - is an opportunity to fill the gap until mine lands! The OG Omega Speedmaster Moonwatch can never be replaced by any colab. I wish they didnt do the dot-above-the-90 on the Moonswatch.

[@11Jaylan]

I went to London two weeks ago to check the stock levels around UK, and I was told by the manager at the Covent Garden branch that they only stock the moonswatch in the covent garden and one other London branch (not Oxford street), as well as one shop in Edinburgh. He also said people are *still waiting* for hours each day for watches that aren’t in stock. In London they flip them all - the colour doesn’t matter to them. This sucks for people like me who just wanted a cheap speedmaster.

[@WatchMeEDC]

Excellent take and commentary. Personally, they had my money and then they didn’t. I cared AT FIRST enough to wait in line launch day only to get turned away five people from the door with no explanation, stop in three other boutiques, in three different cities over a couple weeks and then… I didn’t think about them again until this video. I have totally stopped caring TBH.

[@brianmsahin]

What I loved about the Moonswatch, is that in hot weather, you can have a wrist skin that matches the colour of the watch. Truth it's a piece of sxxt that should have stayed in the recycle bin it was dug out of.

[@ThD040]

I really like(d) the MoonSwatch and wanted one. The Neptune or Jupiter. But it is more difficult to get then an actual Moonwatch. I am lucky enough to own two of them. Just wanted the MoonSwatch for the summer and traveling. At the moment i no longer want one. I will have a look at other nice affordable options as a fun new summer/travel watch. Great episode once again!

[@ID-Guy]

Thanks for this Theo. The secret is to just throw any watch on a nato and it instantly becomes that summer / travel watch ;) Have a great start to your weekend brother!

[@ThD040]

@@ID-Guy also like the tropical rubber straps. I am off to a good start; tee time at 8AM and a “witte Trapist” around 12PM. All the best.

[@alessandrozuffi5068]

For summer and travelling I suggest a diver then, the moonswatch is just splashproof if I remember correctly, at least you'll get something that can take a beating for the same money or less even.

[@ThD040]

@@alessandrozuffi5068 thanks for the feedback. About 50% of my watches can handle water. Now wear a Plante Ocean. Just looked at something with color. But at the moment I don’t know.

[@alessandrozuffi5068]

@@ThD040 I see, you should start a thread on watchuseek, definitely an interesting topic. I personally just started buying watches with colored dials, lately I've been feeling rather adventurous let's say, but nothing comes to mind that is similar to the moonswatch from big brands, maybe some micro-brands like Dan Henry have very colored pieces at a similar price.

[@michaelfierman3256]

At this point I’m genuinely surprised that Swatch has not been able to provide boatloads of these watches. How hard could they be to produce? Are they having them made by Moser? 😉 anyway. It does seem to have backfired. It’s definitely turned me off. I have no inclination to buy one now. ( love that Seiko 5 you are sporting)

[@villagranvicent]

Available only through Swatch's official Scalpers. What a shame!

[@funksfunk]

Well said!

[@PL-ev2mw]

Hey, at the end of the day you either like a watch or you don’t (unless you are a flipper). I like it and have the Pluto version. I certainly don’t think this release has damaged the Omega brand, it’s class.

[@xpusostomos]

If you want a cheap moonwatch, get the Bulova moonwatch. Yes the Bulova went to the moon, yes it looks like an Omega (more or less), it has a high beat movement that is more accurate than every other watch on the market short of a Grand Seiko Quartz.

[@jasont4783]

I was in Miami a couple of weeks ago and the boutique had no moonswatches. If they had some in stock I would have bought one but I will not pay a penny over retail or wait in queue. Just for the record I own a speedmaster pro 3861. Well worth the money for the original article. Cheers.

[@ID-Guy]

Thanks for this Jason. It's nuts how many are so eager to go this far to own one (and maybe that's the message of this video?) And fully with you on the 3861... I was so close to picking one up at the beginning of the year. Getting one in hand, it's verrrry hard to say no ;)

[@MichaelHayesagent]

I went to the swatch boutique in Miami and they were complete pricks and totally snobbish 😂 like they were Rolex or Patek or something . That said I bought one and don’t waste your time or money. It wears cheap on the wrist and feels terrible. It looks way better on their website than on my wrist for sure.

[@jasont4783]

I recently was lucky enough to buy (at retail) the 50th anniversary silver snoopy speedy ... My desire for the moonswatch has passed 😎

[@135ipocketrocket2]

Very well said! A watch for everyone, that few can have. What a mess.

[@lancelloyd7429]

Another well thought out video. Thank you! I really like the points you made about true value vs hype. At this time, currently, I don’t see the collab as healthy. If they were available freely, at the already high price point, it WOULD be “fun” Not seeing the fun in the current market.

[@135ipocketrocket2]

Yup, they woulda gotten my money, if they'd been available. A great idea, with an utter fail of execution. It wasn't at all about owning an Omega, because it's not one. It was just an exciting idea, an "official" moon watch homage. I've never liked the Speedy enough to buy one. I liked the Bulova Lunar Pilot much better, a better story as well, behind it, and that's been my "moon" watch for years. But, I would've wasted my money on this collab, if available. Glad it wasn't, as the reviews are dismal. I bought the 50th Anniversary Lunar Pilot instead, to celebrate not getting this cheap piece. Bulova was definitely worth it, proper Limited Edition, broadly available, presentation box, commemorative coin, titanium build, sapphire, etc. They know how to release a watch.

[@kyle_vr]

I personally think that Omega is an aspirational brand (it not being the only one, of course). It has a history, quality and story it has been and still is creating. All Omegas in my eyes should be the prices they already are - in short offerering very good value for money, high quality and capable pieces. They should not be 'watered down' as such. I think a quartz Speedmaster or Seamaster (in the normal case and with the same everything else) at slightly lower price would have been a more suitable release whilst sticking to the brands values. Buuuut....that's just what I think. 🤷‍♂️🙂

[@mattys1467]

I have no issue with the release of the watch series, but what I cannot forgive is the sheer ineptitude of the way it was released and how customers were treated.

[@thehooch-man2657]

I guess I'm in the majority and I really like these watches. The idea of this watch is great in the fact that it allows those who cannot afford a true Speedy to have something that draws inspiration from it. True, no one will be confused that these are as good, but I believe that is not the point. The point it is to have something fun and affordable. In that case, the folks as Swatch & Omega succeeded. The flippers of the world have ruined another set of watches. I want one, but will wait until the hype dies down. It might take a year or more. And I am fine with it.

[@jonathantrsilverman7320]

Really interesting observations - but what many buyers may not spot is that the Swatch version of the Speedmaster does not replicate the Omega watchface but rather an earlier Swatch Irony face - and presumably mechanism

[@astifcaulkinyeras]

As someone who lives across the street from a Swatch store I see the Moonswatch as the best investment in my 10+ years of collecting ;)

[@sergiobahr5427]

The whole Moonswatch thing is very interesting. I mean, watches are jewelry, and people lining up to buy... cheap, disposable jewelry... is weird to me. On the other hand, I was looking for a nice cheap moonphase / day-night complication watch (being an astronomy aficionado) when this whole thing exploded, and THAT got me thinking moonwatch, and THAT got me thinking "but for this price?" and it all lead to setting my mind on a Bulova Lunar Pilot, 100US more than the official price of the Swatch/Omega plastic, yes, but certainly much more sensible that whatever inflated prices people where paying for those. And the Bulova is a NICE, quality watch. So to address one of your points, I guess this launch DID make some people get into a bit more quality watches, and that´s alright.

[@baze3SC]

You see people wearing stuff like beaded bracelets and these items are cheap too. I think Moonswatch occupies this disposable accessory space and it's meant to keep the actual Speedy cool. As far as actual watches go that Bulova you've got is a more respectable piece though honestly, I'm tired of both Omega and Bulova overplaying that Moon landing story :) If you think about it, just about any watch would've been able to fulfill that role.

[@sergiobahr5427]

@@baze3SC fair. As an amateur astronut, I love the "history" behind the Bulova, and would never even try to get the Speedy heh. Was looking for a good watch so got lucky. Re: the moonswatch, at the end of the day people SHOULD get what makes them happy, I only wish there was more knowledge about the price and how it relates to the materials.

[@TomahawksNShotShells]

In recent years I have become someone who appreciates watches. I'm not "well off" but I'm not poor by any means. I have a small collection, mostly Japanese watches cause that's what I like, but the Omega Speedmaster has ALWAYS been a watch I have coveted for my collection. Not to flex, because I believe watches should be worn and appreciated for what they are, not a status symbol. I find myself often in my down time staring and intently (maybe for too long) watching the graceful sweep of an autos second hand. There's something rather enjoyable about that and for me, that's why I collect them.

[@tbone121974]

Taking stock of what's happening with this watch, I would recommend saving up and buying the other moonwatch. The Bulova Lunar pilot has a speed master inspired design, high accuracy mecha-quartz movement and history relating to the Apollo 15 mission. For around £500 on the bracelet, you have a watch which can sit comfortably with other watches relating to space exploration. In the meantime, I'll save up for an Omega Speedmaster.

[@ID-Guy]

Great shout for the Bulova, T-Bone! (my only gripe is it may be too big for some) BUT it has the history, design and Meca-Quartz (I love them) And I can't tell you how close I was to buying a 3861 at the beginning of the year... be warned... it's very hard to say no to one when it's in the hand...

[@dukirps]

Great video. It's brilliant marketing IMO. Swatch get a push, and I'm guessing at least 1-2% of their moon swatch customers won't scratch that itch they have and will buy Omegas in a year or two. I wanted a swatch for myself for nostagic reasons, but waiting in line is ridiculous. For Harry Potter, Apple products. a swatch, black friday sales. It's all ridicious.

[@ID-Guy]

There was a time in South Africa when Burger King first arrived in Cape Town and there were queues for DAYS to get one... I remember that fondly (seeing the queue every day during my commute) ;) It's all ridiculous (but hilarious)

[@MrLouislaf]

The irony is that it’s probably easier to get the real Speedmaster! I finally bought the real Speedmaster Moonwatch recently. I love it and it was easier to buy than a MoonSwatch.

[@bartl.]

To me this launch is really something that comes from hype culture, it’s similar to what we see happen with sneaker releases several times per year, scalpers pick them up asap and flip them for profit on stockX or similar platforms. I do see a lot of cross over between sneaker culture and the people who are new(er) to watch culture, I knew this was going to be big when sites like “hypebeast” started to pick up on the story before the launch. Also in general these “hype” sites have been publishing more watch content over the past 1 year or so. I think this a very interesting direction watch culture is going.

[@patrickol4300]

Have you never seen the Maurice Lacroix 'TIDE WATCH'? (pre omega x swatch.)

[@hrowlands]

After a 3.5hr bus ride, 4 hour wait in the queue and another 3.5hr bus ride, I went home empty handed. This was supposed to be my precursor to a seamaster for my wedding. I’ve just bought a Breitling Avenger instead.

[@beebait1464]

The dye on the skin was on earlier models of a specific color or the moonswatch. Kind of a low blow with only several reported incidents and the company handled the matter very professionally. They even said the cause which was that they packed a lot of dye in the bioceramic to get the deep blue color. They packed in too much basically.

[@irawolf]

Can't wait for the Alien Green Moon Swatch shown in the thumbnail! Hahaha!

[@ryejack]

Initially, I was interested in getting one. I had no illusion that these were Swatch quality level watches, but I thought they were fun. Much like you, I thought this was Swatch trying to bring a design to an affordable level that anyone could participate in. It turns out the quality is much worse than I initially expected, they're manipulating the market in a sleazy way, and the hype has gone beyond unsettling. Funny thing, I'm now interested in owning an Omega Speedmaster Pro. I guess their marketing worked because that wasn't a watch I was interested in previously. I figure I might as well save up for the real thing.

[@jwags24]

Are quartz movements not considered longer lasting ? Or is it the cheap build quality of the case that won’t stand the test of time?

[@anotherwatch]

I do like the look probably because the Speedmaster is a good looking watch. However, I do think that that it does devalue the Omega brand. I own and prefer mainly Rolexes, Tudors and Seikos. The way they handled the collaboration, the launch and changing their mind about selling online, has put me off Omega totally. If and when I am ready for my next purchase, I would probably look at Tissot instead. Good Video and you made some very good points, especially the comparison with the Seiko. Thanks for upload.

[@BC-hm5zf]

I'm waiting for the A. Lange/Tissot Lange 1815 watch creation for $3,000. Now I'd stand in line for that.

[@TahoeRealm]

Really great video. Thank you very much. I think this brand collaboration is going to pick up steam. For example I understand now that Rolex and Timex are introducing the Tolex in late July of this year. I bet that item will have similar hype and lines out the door…

[@trevorforbes2382]

I never got one because it was crazy to get like you point out. I really like omega and this was a cheaper watch that looked really cool. It’s the prefect bang around watch. No one want to actually wear their sea master on the boat drinking at a sandbar! Yes I normally wear a g shock when I do this but I will be picking up one at some point if the price is normal. Intel then I’m picking up a new frogman from gshock. I have a gulfmast quad sensor now.

[@kaunas888]

If this plastic watch did not have the word Omega on it, then it would be hard pressed to be able to sell it at even $40. The watch is massively overpriced and I am surprised that Omega decided to charge so much.

[@NathanaelGreer]

what year did omega stop polishing their bracelets with gravel!?

[@NathanaelGreer]

in the early to mid 90s I'm exaggerating but it was so rough it didn't look like they had been worked at all

[@brettbambouturton3117]

love the Seiko 5

[@MarkAntigua]

This was well Done. Thank you. You deserve a Sub just for this video.

[@mdemian1968]

I bought one in Milan with no line. It’s was the last one in the city. I along with everyone else was told they were sold out, but somehow there was one in the back room. It’s a cool watch but I have to agree my Seiko 5 field watch is definitely a much better value.

[@rbmwiv]

I have a 1952 Omega Geneva. It’s all original with 3 different color bands you can switch. It has a tool for removing and replacing the band. I have never seen another one.

[@ianmarshall3633]

Just a quick unrelated question. Are you running a give away competition? And if so, are you requesting payment for shipping prior to dispatch? I only ask because I received a message from an IDGUY not IDGuy which I recognise as you. Maybe legitimate or a scam. Please advise.

[@robertvangundy8255]

I'm very new to watches so I don't know much about either of these brands, but just looking at these I think they look awesome! Maybe there are other similar options from other brands that would be better?

[@Sandman.68.]

Fantastic wrist watch mate 👍☺️ MACV/ SOG version , very nice sir 👍

[@DivinoSabino]

Quite agree with a lot of your comments and observations. Especially that the Moonswatch was supposed to be the watch for everyone, but has turned out to be part of the exclusive club, like Rolex sports models. Shame.

[@springinfialta106]

A few years ago I saw a bunch of young adults waiting in a long line to buy a T-shirt with the word 'Supreme' on it. Fast forward and a new crop of consumers is waiting in line to buy a T-shirt with the word 'Hollister' on it. There'll always be a market for overpriced hipsterwear.

[@Leptospirosi]

Well said: the Nekkid Watchmaker made a video about his watch's movement criticizing how it was never intended to be serviceable in any way.. Using a 10€ movement, battery included, on a 250€ watch made of plastic is like those poor quality cingalese made t-shirt with a huge Ralph Laurent symbol on the front sold for 100€: it's a scam performed by the same people that should protect a brand name. Even on the high end market it is not about giving the client the best product at a given price, but about making you pay as much as possible for the perceived value of the brand rather then the industrial costs of the components used. Let's be honest: Rolex and Omega are industrial products, far away from the quality of a Patek Philippe or a Lange and Schone, and yet, on some products, prices are not so much different to justify the purchase.

[@elmerg.4907]

Your Seiko makes more sense to me. What’s the reference number please?

[@henrilimyuen]

What model was the Seiko shown earlier

[@DEE-mt9eq]

I'm not one to follow the hype. So when this moons watch was released I had no intention to stand in endless queues. Lack of supply has now increased my desire not to get one so, ultimately this novelty has died off for me and my focus is directed to more better made and functioning watches for the same price. Well done Swatch for killing off your newest creation.

[@JamJarchannel]

Do you have a link for that Seiko your wearing 😉

[@ApplesnCastles]

Like you, I like the Omega brand (owning one) and to a lesser extent, the Swatch brand too but when I learned of this manufacturer amalgamation to launch the MoonSwatch, I was excited. I liked the idea because it was widely appealing with 11 models and that would make them collectible, over time. That they could be worn and not worried as much about because of their costs and construction. They would be fun, colourful and very accessible by most people who prior-to, many not have been a prospective customer of either brand. That was then though and now, whilst as you imply, this story is probably still moving or evolving; for me I think the launch has been an almost total failure, a flop and a very disappointing one too - for the “would-be” consumer. The product accessibility can now be compared with the recent graphics card “scalping” fiasco because it not accessible thus it is then, unaffordable and because of that, it is in no way fun. There is no ordinary way of purchasing one of these watches in the colour of your choice for the intended RRP. The exposure to this marketing and the resulting hype, lack of availability plus the plethora of in depth reviews (revealing some less than enthusiasm-inspiring thoughts further revealing certain product quality issues ie. dye transfer & strap quality / comfort - which I suspect in turn, is worsening availability - I would think manufacturing is being revised to eliminate such issues); I really believe this launch is and continues to be - a failure. It *has* served to heighten the dual brand awareness but largely failed for all other aspects. I am now starting to dislike the brand as a result of this failing scenario - which is the very opposite surely, of what this amalgamation was supposed to bring about. They ought not be bought in scalping scenarios and in my view, disregarded until they really are all of the things Swatch and Omega intended.

[@benno_360]

Isn’t it a sunk cost fallacy though? You spend 5 grand on a mechanical watch which then makes it almost impossible to dispose of when it breaks. You could be up for hundreds in repair costs that you WILL pay because your initial outlay was 5k. I mean, it keeps it out of the bin, but at a considerable costs.

[@avarmauk]

So Swatch and Omega has had enough of luxury watch brands never having availability. So, can I get a moonswatch?

[@lbco5229]

For all these people bent out of shape that they can’t buy one, relax. The demand has been overwhelming. I have been traveling Europe this summer, and poke my head into the various Swatch stores I’ve come across, since there are none near where I live. So far, no luck for me (maybe lucky me, since God knows I don’t need another watch). The lines have been quite long with adult men when ‘delivery day’ is upon them. They are there for only one watch.

[@ErikL727]

Some feel that this damages the Omega brand prestige, but I disagree. This is a $300 Swatch, sold ONLY in Swatch stores, and it's apparent to all but the most unwashed of masses that this isn't a real Moonwatch. 🤷🏽‍♂️

[@ID-Guy]

It's crazy to think that more people want the Swatch instead of the icon. I get where the argument is coming from though, without the Omega branding (design) this would just be another Swatch. Good thing it's NOT in Omega's catalogue ;)

[@pkilcarr]

I wonder if this will affect the value of my Moonwatch given to me in 1976?

[@DocHolliday572]

It's a shame they're not sold any more cuz those are really cool watches

[@xuberone]

may i know the seiko watch model?

[@robbie2993ie]

I would like to know this also

[@chief1960]

Great show, and I subscribed you speak and act like a knowledgeable gentleman Cheers

[@UncleVoodoo]

When I can get one for less than retail, I’ll buy one. If that means never… then so be it.

[@robotstobor3388]

some of the grey market prices are nearly as much as a new proper mechanical speedmaster, the world has gone nuts

[@MichaelSmith-fn1ci]

Is the bizarre crazy around the MoonSwatch any worse than the black market prices people have been willing to pay for a Rolex Sub, after all in both instances if you’re prepared to wait you can get these timepieces at RRP…

[@skunkeyebandit]

whats the model number for seiko

[@iAPX432]

It's a fun plastic watch that remind the Speedie. Not a Speedie in any way. I feel I might buy a colourful one and wear it instead a Victorinox INOX (serious steel here) or a G-Shock.

[@willayton4950]

I do really like the design and colours of the Moonswatch but the quality of these is ridiculous, its almost like they are the tamigotchi of the watch world. Better look after your Moonswatch properly folks, the cheap fused plastic crystal can't be replaced! The hype is more annoying than anything, I don't think any less of the actual moonwatch unlike other folks who are ranting about selling their Speedmasters in other corners of the internet. It has probably done wonders for Swatch boutiques bottom lines too, but in the end the court of public opinion is probably quite positive amongst the non watch enthusiast crowd. As another commenter mentioned all the Seagull and Sugess chronographs are way better for the money and come in many interesting designs with a proper mechanical movement, just change the strap like on virtually any

[@ID-Guy]

Great points all round Will (and even better about Seagulls, hell even meca-quartz) Thanks for sharing!

[@nndo6953]

if i did not have an omega, then i would buy one at a secondary price of no more than double its retail value. but since i have omega watches, i would not get one for more than its over priced retail value.

[@jean-claudebeaver6614]

Maybe I can pick one up in 3 years

[@vitaly6312]

The swatch got me into watches honestly, I’ve purchased 3 since the release of the moonswatch. I had a friend who went for the grand opening to get me one and was sorely disappointed they only had 70 and they were already spoken for. I wanted this because I’ve wanted a real speedmaster but didn’t want to spend the coin to get one. But instead of getting a moonswatch and then eventually getting an omega, this bungled release made me not want one at all. Now I have 3 Japanese watches and 2 Swiss watches. This turned me off of omega, at least for the short term.

[@iancoughlan5]

You say the swatch got you into watches yet you wanted one because you wanted a speedmaster. So you were already into watches?

[@philliptsouroupakis5304]

Great point of view , Omega is trying to do what Rolex is doing... Creating a false hype about simple products.. the bubble will burst soon for both companies.

[@brucethemanlee]

it was a great idea for the collaboration! I wanted one, but given the BS, the stupid flipping, the SWATCH fiasco release, and the flip/flop online sale vs. boutique only sale - I am over this watch. Completely BS. For the record, I have two Omega Speedmasters (Speedy Pro 1861 and CK2998 LE) and if I could pick one up to throw on my wrist sure, but not with all the BS surrounding this release. I don't need or want this hype/flipping surrounding these watches

[@ID-Guy]

When something becomes popular it moves into a different category :/ AND so, so jealous that you managed to get a 2998 LE... I was so close to buying one a year or two ago. Kinda wish I had now. Some of the best models the brand has ever produced! Thanks for sharing Bruce.

[@ElectroMac74]

in a good day i can get a frederique constantwatch on auction for less than 250 so yes i totaly agree, dont ask me what you can get for 250 if you go seiko, make no sense

[@brianchandler6127]

Never heard of it before this video

[@jameswood1935]

Swatch Should just Ebay all of them, anything paid over ticket goes to charity. THAT is a baller move not back peddling on online availability

[@heeroy7]

What is the reference # for your Seiko 5?

[@peanutarbuckle2879]

SNK381, or something to that effect.

[@rustyspoonss]

the moonswatch made me buy a bulova to be honest, got the lunar pilot for £200 on sale that same weekend

[@frederichenry3956]

Even here in Basel (CH) the stock was gone on the first day. But it will come back and its value is 250 francs and not 1 cent more. . Let's keep in mind that it is just a cheap (and fun) quartz watch. There's really no reason to buy it on the grey market.

[@sK3LeTvM1]

Perfect watch for the wood-bees!

[@arthurluz5356]

I love the colorful versions but think the more neutral moon and mercury models should not exist - they seem like a copy and not a collab. I’m still waiting to buy a Mars, I am insanely attracted to it!

[@MikeOBrien1945]

It drove me right into the arms of a Bulova Lunar Pilot. A real watch…made of metal…sapphire crystal…you know, all proper watch stuff.

[@ID-Guy]

Ah! And you're not the first to mention the Bulova here. Congratulations! A model with genuine space history AND a far cooler movement (meca-quartz is the bomb) oh, and metal and sapphire crystals are nice I suppose ;)

[@alessandrozuffi5068]

You got yourself a nice watch, I love the depth of the dial and that big piece of sapphire on top, the pushers are also very cool and unique.

[@JeeGee114]

Citizen has gold in their hands if they made one in 40 mm. As is it is just to big for most wrists.

[@natemiller770]

I’m just curious who’s gunna do it next. Any guesses?

[@georgedelcid5611]

Could it be because of a shortage?

[@billj5645]

I think they are unique and very interesting and I want one. I would be happier if they were $100, or even $200, but I will buy one at MSRP when that is possible. I've owned 4 Omega in the past and only own one now. Most of the problem with the watch is caused by Omega/Swatch and their sales policies. I am not in favor of any company limiting sales through whatever means in order to increase demand for the product. If you are going to manufacture and sell a product, then manufacture and sell the product. If you toy with customers then someday you might not have any more customers. The people who want a moonswatch today might decide to buy a real moon watch, or they might decide to buy a Gshock and never consider omega again.

[@pedrotavares3299]

On the Moonswatch. Yes, it is build like a swatch and, yes it is overpriced as such. But Omega branding and design justifies the price, I guess. So what is the real problem. The Swatch group transformed a terrific idea, with the moonswatch gaining plenty attention and a lot of interest, in the worst marketing strategy possible. First they only deliver to boutiques, so you have to be near one to try to buy it. In Lisboa we have one that is receiving 30 to 50 units, 3 times per week. However, the watch is close to impossible to buy because they refuse to make a waiting list (Portuguese importing company says Swatch does not permit waiting lists) and they do jot advertise when a new batch is arriving. As soon as the a new batch of moonswatches reach the store they are sold within 30 to 45 minutes. As the boutique is in a big mall, it is obvious that it is quite easy for “mall personnel”to buy the watches and make a profit in the secondary market. So, swatch is not interest in selling to normal persons, enthusiasts and/or collectors that want the watch for themselves. Curious enough, you can order other swatch, omega, or any other watch from the swatch group. I decided that they can keep their omega plastic copy.

[@johnbalian874]

Hi ID Guy. Hope all is well

[@ID-Guy]

First as always John! It's a sunny day in the UK - which means literally nothing can be wrong ;) Hope you're well sir!

[@MyRetroWatches]

Interesting take but you sum it up on the first minute. A Seiko automatic for same/cheaper price. Moonswatch is just total junk in my opinion and it’s just people thinking they are getting an omega for nothing .. case is plastic , strap is awful. Just cheap rubbish that has just profit in mind.

[@looplop]

Like your takes!