Cookie-Cutter Content S***s

You learn how to produce content that contributes to a more valuable web, provides a competitive advantage, and is truly helpful.
📚 Video Chapters:
0:00 Introduction
0:37 What must your content achieve today overall?
1:17 What is Information Gain?
1:54 What should Information Gain accomplish?
2:53 What can (almost) not be copied?
7:50 Examples of Information Gain
🔗 Helpful resources for this episode:
Basics of Information Gain: • Information Gain: So b...
Nobody wants uniformity: www.seerinteractive.com/insights/the-sea-of-sameness-problem-in-content-marketing-seo
Kevin Indig on the subject: www.growth-memo.com/p/information-gainz
The importance of originality: www.growth-memo.com/p/originality
Optimize for goal completion: • Google s*****t auf dei...
💡 Highlights from the episode:
Information Gain is all the rage. Offering something truly unique. eye roll
Sounds good, but it’s anything but easy. Moreover, the big players can then copy it.
Also true: If you feed users with AI-generated content, the future will be bitter for you, really bitter. You always get what you put in.
The simpler something is, the quicker your advantage disappears. In general, it's always about breaking through a certain barrier of effort to stand out or win.
Producing something average has become easier thanks to AI.
That raises the question...
What must your content achieve today?
- Content relevance (competitiveness)
- Satisfaction (competitiveness)
- Additional insights not offered by other results (competitive advantage)
What is Information Gain?
Information Gain values indicate how much more information a source can offer to someone who has already seen other sources on the same topic. Pages with higher Information Gain values might be ranked higher than pages with lower values.
What should focusing on Information Gain result in?
- better rankings
- better user signals
- more visibility in search engines and chatbots
- trust and expert status with your target audience
- differentiation of one's own brand
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#InformationGain #GenerativeAI #FutureOfContentMarketing

[@Buchhaltungs-Chaot]

Das Leitbild der klaren Worte bringt dieser Beitrag (und der ganze Kanal) wunderbar zum Ausdruck. Kein Schwurbeln in Modalsätzen und Euphemismen.

[@EvergreenMediaAT]

🚀🚀🚀

[@paddyhh78]

Hallo, vielen Dank für das tolle Video. Aktuell bastle ich am eigenen Shop. Daher meine Frage, wenn ich z.B. Tabellen, Statistiken usw. in meinen Shop integriere damit sich mein SEO Ranking verbessere, reicht es wenn ich diese in Bildform in den Shop integriere oder Sollte das in z.B. HTML sein damit Google das findet? Gruß Paddy

[@benjika97]

🙂🙂👍👍

[@EvergreenMediaAT]

Dankeschön!

[@KagelstradingDe1]

mit ein wenig Phantasie und etwas mehr Arbeit kann man schon einiges erreiche. Danke für das Video.

[@EvergreenMediaAT]

Das stimmt 👍