Copywriting Formulas Every Business Needs to Know (Plus Free Tools!)

Even if you pay thousands of dollars to hire a copywriter, they don’t write your sales copy, email copy, landing page copy, etc., from scratch. They follow Time-Tested and Proven Copywriting Formulas to craft a copy that sells.
So, in this video, we will share with you what those Proven Copywriting Formulas are, and we will also share with you some Free Copywriting AI tools that will help you accomplish your tasks.
Chapters (Timestamps):
00:00 - Introduction
01:13 - Fundamentals of Copywriting
02:02 - Copywriting Formula #1: IDCA
02:30 - Example of the IDCA-Style Copy
04:19 - IDCA AI Copywriting Tool
07:46 - Copywriting Formula #2: PAS
08:02 - Example of the PAS-Style Copy
09:23 - PAS AI Copywriting Tool
10:01 - Copywriting Formula #3: HERO
10:20 - Example of HERO-Style Copy
11:46 - HERO AI Copywriting Tool
12:05 - Copywriting Formula #4: SPIN
12:36 - Example of SPIN-Style Copy
14:47 - Copywriting Formula #5:BAB
15:10 - Example of BAB-Style Copy
18:19 - Copywriting Formula #6: AIDA
18:39 - Example of AIDA-Style Copy
21:04 - Recap
22:28 - Outro
Complete Content AI Tutorial:
► • Complete Content AI Tu...
How to Write Product Descriptions That Sell:
► • How to Write Insightfu...
How to Win Customers with IDCA Copywriting Formula:
► rankmath.com/kb/content-ai-id...
How to Address Customer Problems with PAS Technique:
► rankmath.com/kb/content-ai-pa...
How to Craft A Powerful Copy Using HERO Framework:
► rankmath.com/kb/content-ai-he...
How to Craft Winning Customer Solutions with SPIN Framework:
► rankmath.com/kb/content-ai-sp...
How to Write Selling Product Narratives with BAB Framework:
► rankmath.com/kb/content-ai-ba...
How to Drive Conversions with AIDA Copywriting Formula:
►rankmath.com/kb/content-ai-ai...
The Copywriting Formulas you will learn from this video:
IDCA Approach: Identify, Develop, Communicate, and Ask - a nuanced take on engaging your audience.
PAS Method: Problem, Agitate, Solution - connect deeply by addressing pain points.
HERO Framework: Headline, Explanation, Reveal, Offer - a storytelling approach to presenting your value proposition.
SPIN Technique: Situation, Problem, Implication, Need-Payoff - a consultative selling strategy adapted for copywriting.
BAB Formula: Before, After, Bridge - show the transformation your product/service can bring about.
AIDA Formula: Attract Attention, build Interest, create Desire, and drive Action.
Also, don’t forget to subscribe to our channel if you want to learn more about how to beat your competitors on search engines:
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[@preppermitverstand]

Very good video and amazing editing! Thank you.

[@RankMath]

Hello, and thanks for your comment. Glad you liked. Feel free to get in touch if you have questions.

[@pakistanthings9502]

Very helpful thanks for sharing.

[@RankMath]

Hello, and thanks for your comment. Glad that helped. Feel free to get in touch if you have questions.

[@mbsounds3116]

Tamil language. Full copywriting knowledge packed video.

[@RankMath]

Hello, thank you for your comment. Right now, Content AI supports 28 languages: English, Bulgarian, Chinese, Czech, Danish, Dutch, Estonian, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish and Swedish. We are also working on adding support for more languages in the future and we will update our communication channels when we get support for the Tamil language. We ask for your patience and understanding regarding this matter. If you still have any questions, just reply and we will be more than happy to clarify any doubts you might have.

[@refikonaran4790]

Thanks for high quality info as always. Can you add Turkish language to the Content AI please?

[@RankMath]

Hello, thank you for your comment. The Turkish language is not currently supported by Content AI. Our team is continuously working on adding support for more languages in the future, so it’s possible that Turkish support may be added in a future update. We ask for your patience and understanding regarding this matter. If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you.

[@capricik]

great, just made custom gpt's for all of these formula's 🙂

[@RankMath]

Hello, and thanks for your comment. Glad you found it helpful. Feel free to get in touch if you have questions.

[@priyashrivastava8611]

Can you come up with a video which elaborates on how to find audience pain points and other targeting options specifically while running paid ads.

[@RankMath]

Hello, thank you for your comment. We will send this topic suggestion to the relevant team. We appreciate your suggestion and your support.

[@Akeliciousmedia]

My post is not indexing using plugin

[@RankMath]

Hello and thank you for your comment. Could you submit a support ticket here rankmath.com/support/ so we can look closely into this issue? Looking forward to helping you.

[@user-nu1we5ly4u]

Love you Jack! I have learned so much from you. Can you use one of these formulas to write a product description on Amazon? After you have written a "PAS" how do you use it on facebook, instagram or pinterest? Thanks again

[@RankMath]

Hello, and thank you for your comment. Yes, you can use one of these copywriting formulas to write a product description on Amazon. You can use PAS on social media platforms like Facebook, Instagram and Pinterest. But remember to tailor your messages depending on the platform. For instance, on Instagram, a compelling image/reel with the PAS at the caption would work. On Pinterest, a well designed image that conveys the PAS message would be effective. You can go further explaining more in detail in a Facebook post/series of posts. Hope that helps and please feel free to open a support ticket here rankmath.com/support/ if you have any questions on using Rank Math or Content AI.

[@Akeliciousmedia]

Is like your indexing api is having issues

[@RankMath]

Hello and thank you for your comment. Our plugin for instant indexing is working fine on our end. Could you please submit a support ticket here rankmath.com/support/ so we can look closely into this issue? Looking forward to helping you.

[@shahanesmaeili]

Please add the Persian language. You have lots of Persian users. Thanks RankMath

[@RankMath]

Hello, and thanks for your comment. Sorry, Persian language is currently not supported by Content AI. Our team is continuously working on adding support for more languages in the future, so it’s possible that Persian support may be added in a future update. We ask for your patience and understanding regarding this matter. If you still have any questions, just reply and we will be more than happy to clarify any doubts you might have. If you encounter any issues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you

[@amiteshanand9569]

Hindi language

[@RankMath]

Hello, Thanks for your language suggestion. Our team is continuously working on adding support for more languages in the future, so it’s possible that Hindi support may be added in a future update. We ask for your patience and understanding regarding this matter. If you still have any questions, just reply and we will be more than happy to clarify any doubts you might have. If you encounter any ssues with Rank Math, you can always raise your question here rankmath.com/support/ and our support team would be happy to assist you

[@richardaubin1951]

When are you guys going to fix the column sorting in the keyword tables... so lame... more than 1 year.

[@RankMath]

Hello, thank you for your comment. This issue has been fixed on our v3.0.30 release: rankmath.com/changelog. Please update Rank Math & all other plugins, themes and WordPress to the latest version. The issue should be fixed. If not, please feel free to open a support topic here: rankmath.com/support/ and we will be more than happy to assist.