Corporate Brand Identity Matrix - An introduction

[@ChaiNBooks]

Thank you! This video is extremely helpful! Our professor gave us a crazy assignment that makes use of this model and I had been losing my shit because it's a little too similar/overlapping? This explained the differences and cleared it! Thanks!

[@OptimatrainingUK]

Glad we could help. It is actually a really useful model. We hope you get the grade you're looking for.