CPDP.ai 2024 - Pay or Okay coercion or a fair deal

“Pay or Okay” - coercion or a fair deal?
Slowly but steadily “pay or okay” models have spread in some Member States, like Austria, Germany, France, Italy or Spain. In 2023 Meta has -as the first major platform - switched to a model that could cost users up to € 250 per year to not have their data used for advertisement. Can the fundamental right to data protection be sold via consent? What objectively constitutes a genuine and free consent when payment options get involved? And where are the limits when it comes to “pay or okay”?
• Is the EDPB opinion settling the issue?
• Can the fundamental right to data protection be sold via consent?
• What objectively constitutes a genuine and free consent when payment options get involved?
• And where are the limits when it comes to “pay or okay”?
Organised by NOYB
Moderator Jennifer Baker, Freelance Journalist (BE)
Speakers Max Schrems, noyb (AT); Tobias Judin, Norwegian Data Protection Authority (NO); Sandra Andraszewicz, ETH Zurich (CH); Etienne Drouard, Hogan Lovells I