Create a tracking plan for Google Analytics 4

[@MO3az-hw9qy]

I can't express how much I've benefited from this experience. Although I’m still new to it, my next step is to implement the strategy in Google Tag Manager. I'm trying to understand what a typical workflow looks like and what the analytical setup entails as part of the end-to-end process.

[@timodechau]

Awesome! GTM is a good abstraction layer for the implementation. But it is not a must, you can also send events directly into GA4.

[@MO3az-hw9qy]

@@timodechau Thank you for your response; I really appreciate it. I just wanted to confirm-when setting up an analytics system, isn't configuring events in GTM a key part of the process? For instance, defining what qualifies as a conversion and ensuring it is properly tracked?