Creating ethical cultures in business: Brooke Deterline at TEDxPresidio

As Corporate Director for the Heroic Imagination Project (HIP), Brooke helps boards, executives, and teams at all levels develop the skills to act with courage and ingenuity in the face of challenging situations. This fosters leadership credibility and candor, builds trust, engagement and reduces risk.
AV and event video provided by repertoireprodu...

[@andrewhuffman9421]

Who else is here because their business professor added this as hoemwork?

[@cutt1293]

I just watched it for Business Professional and Ethics class.

[@infinitydominguez9539]

Me 💀

[@antoinepowell2398]

Here for Operational Command at Sea

[@fadoldy2838]

Here for business ethics

[@Skulltroxx]

how'd you know that xD

[@ndutakimani1790]

If you're here because you're working on your assignment, holla😊

[@davidballard1116]

Here for an assignment for a strategic planning class how do you use emojis on youtube lol ?

[@ndutakimani1790]

@@davidballard1116 It's not hard to use them 😅 wishing you all the best. Btw, I'm an academic writer....message me here [phone]

[@andersonandmicahmitchell2760]

I'm working on a research proposal for admission

[@carrietiller6636]

Business ethics class

[@ndutakimani1790]

@@carrietiller6636 hey

[@andreatrout5316]

I was training to work in another area of the company and the standards of the program, the basics were not being taught. I asked family, friends and co-workers what I should do. Should I report the instructor who was not aligning with the mission and standards or report it. I was surprised to find out I was told to keep my head down get trained and be better than the instructor. I went back to class sat for 30 minutes, left and reported it online knowing I would not get the position. The courage I had that day, helped me sleep at night as the training not only affected me but the safety for the people who came in contact with the instructor. I stayed with the company three more years in another role and gracefully left for a better life. You have to be willing for the consequences for yourself and others - that's why it takes courage to do what is ethical. It's easy to look the other way but that degrades your standards and the standards of your company.

[@glorymind10]

One of the key strengths of Deterline's talk is her ability to explain complex ethical concepts in a clear and accessible way. She uses relatable examples and anecdotes to illustrate the importance of ethical leadership and the dangers of a culture that prioritizes profit over people. Deterline also emphasizes the role of individuals in creating and sustaining ethical cultures, pointing out that it is up to each person to take responsibility for their own ethical conduct and to hold others accountable when necessary. She provides practical tips for promoting ethical behaviour, such as encouraging open communication, modelling ethical behaviour, and creating incentives for ethical conduct. Deterline's TEDx talk is a thought-provoking and insightful exploration of the importance of ethics in business. It challenges viewers to think critically about their own values and the role of businesses in society and provides practical guidance for creating more ethical cultures in organizations. I highly recommend this talk to anyone interested in business ethics or corporate responsibility.

[@slaakbaf]

Her voice is so soft and tender...

[@JeniceArmstead]

Excellent video - I will be showing this for my next Introduction to Business class, covering business ethics ~Dr. Jaye

[@joshuageorge992]

i barley heard anything so i put the captions, definitively educational

[@pramodchandrasekhar4223]

It is fantastic.Lack of ethics we are facing all over the world.We are the victims of so many unethical business.

[@Broughden]

Why do I hear someone speaking in the background?

[@alauc]

Honest and smart person. We need such people to overcome corruption.

[@ReginaBell]

I like how she presented her discussion on ethics. if you have watched enough of the Ted spokesmen and women you would realize not all of them wear suits they wear regular clothes. Some people dress as everyday people because they are everyday people. What she is discussing is important not the way she is dress. I rather feel like I relate to my audience in a down to earth matter. A person in formal clothing doesn't mean their thought or opinion will be clearly heard or taken in more consideration.

[@trammelltrollbrewing3254]

Notice there is no reference to the consequences. The whistle-blowers in every instance listed in this talk lost their jobs and more as a result of their actions. Training people to act with courage and integrity is great, but where is the help when that courage impacts you and your children's future?

[@frankwright7559]

Yep. You can be screwed by ethical behavior. Most folks are.

[@cl4241]

Didn't read what happened to those individuals but I do believe like-minded people tend to commune. If they didn't provide the help, I think the government, nonprofits, charities, and churches can provide help. Unless you're living in a third world country, you can survive on that, albeit without luxuries. But I think a wise person will be able to understand that suffering isn't the end of the world.

[@BrickTamlandOfficial]

i mean if you are inside a bad company, the ship will sink eventually whether you do the whistleblowing or someone else. they lost their job because the company no longer exists

[@tsartor1]

I’m here because my friend’s business professor assigned this as homework and I’m currently a director for HIP ❤

[@AmeliaPaigeee]

The girl from The Social Network?

[@tsartor1]

@@AmeliaPaigeee the very same!

[@Withmyrice]

That's easy for a Corporate Director to say. Who's gonna fire her for taking a stand on an ethics issue?

[@joshuageorge992]

i have so much to learn about this topic

[@eiragreenview419]

Respect her for being courageous and courteous 👍

[@benkisebe8216]

2021 for Business Ethics

[@vc4961]

Profit and Money is the main goal of any Corporation. Anything else is secondary. Appearing 'ethical' is treated the same as any other marketing/advertising costs. A company will spend the bare minimum to 'appear' ethical in order to maintain revenue and profit. The only way for true change is to create an environment where Ethics & Values are the Key Drivers to Profit. Any other solution is a band-aid.

[@c4444-c]

To define ethics by profit capability goes against the whole point of ethics.

[@frankwright7559]

But the real world of business is all about profit. If you don't make money, you won't be valued by the company.

[@mr.grayyoutubechannel]

My students will be here. Thank you TedTalks.

[@cartergomez5390]

I want to thank my University for giving me this resource!

[@Tpsmith507]

Great talk!

[@MO-ws2tn]

thanks. that was powerful

[@joshuageorge992]

she also talks about taking ownership

[@ChristopherMcBrown]

Outstanding!

[@kyamageoffrey3547]

that's great our values matters

[@j_dakoolest7686]

What effect will this have on the workplace

[@Samerbg03]

Is there anyone who takes business classes??

[@deejaaay7600]

You don't get to choose if you are in the military.

[@kilgoretrout321]

True. But you can speak up and still follow orders, right? I truly have no idea but am asking for anyone in the same boat. For instance, Pat Tillman was killed by friendly fire but the administration lied about the circumstances of his death, and they and the NFL used the lie for their own purposes. Once people spoke up, the lie didn't have the same power and people could be inspired by the truth instead of the fiction.

[@alexagdhf6866]

Спасибо за интересное видео жду новых выпусков

[@laikaspod]

WHO IS VAN JONES

[@Sir_Los]

Who else has stood up to unethical behavior and gotten fired for it 🤷‍♂

[@MaestroStefanoPetrini]

Why no one is informed about armed banks? There is no video on the subject, yet by scaling or eliminating this problem the world would be nearly without problems

[@tinirolando]

Thanks i enjoy

[@ThrowbackMakeupVideos]

Who is that man who keeps talking over her how rude

[@Sassa-fo6ie]

سبحان الله وبحمده سبحان الله العظيم ، الحمد لله رب العالمين، الله اكبر ❤❤😊😊

[@loisnwobodo243]

I was hearing some noise in the background.

[@unnamed7158]

10 years later not much has change it's still about getting the most profits and any ethics is a veneer...

[@GodsCommunity]

_The time is yours... Enjoy your day!_ ☑

[@Sassa-fo6ie]

استغفر الله العظيم واتوب اليه عدد خلقه ورضا نفسه وزنة عرشه ومداد كلماته 😊😊

[@carlosfelipe.rodriguez]

Great content. I wish she spoke a little louder and her body language transmitted more "courage" though, so people would be motivated to take action. Her tone and movements transmitted more caution and secrecy as if the courageous person were afraid to be sacked if she spoke the truth about what's going on in the organization and she had therefore to whisper.

[@Soaptivated]

Old saying: "If you want to capture someone's attention, whisper." Ever seen the TED Talk on Introverts? Who knew Bill Gates & Warren Buffet are introverts?

[@SocietyInside]

I thought that was what made it so compelling. Lots of extrovert TEDs with the same sort of know it all tone. This was just sharing it with us like we were talking one on one.

[@Posphorux]

Anyone here for work?

[@petuladegracetelegoussou2226]

wow

[@brandondrainesr6642]

Yep me too ...students in the house 😂😂

[@drewgoebel64]

It would be cool if she could muster up the courage to talk loud enough so I could hear what she's saying.

[@anamcintire8008]

Could you speak loud please, is hard to hear and understand. Thank you

[@madameleeband]

Turn up your volume?

[@anamcintire8008]

@@madameleeband I did and is not my volume. Is her voice.

[@theonemanproject7908]

shut up you ripe broad

[@cbenssi7088]

Could you press the CC button please, it's there so use it. Thank you.

[@ProjectCrafters-q1f]

🎯 Key points for quick navigation: 00:54 *🍞 Invention of sliced bread failed until the idea was spread effectively by Wonder.* 01:23 *🧠 Success is not about the product but about spreading the idea effectively.* 02:21 *🖥️ The TV-industrial complex for spreading ideas is no longer as effective.* 03:49 *💡 The old marketing tactics are now ineffective in a world with too many choices and less time.* 06:49 *🐄 To stand out and succeed, your idea must be remarkable and worth talking about.* 08:18 *🔄 Reimagine your product or service to appeal to a specific group of people who care deeply.* 11:18 *🔊 Focus on marketing to those willing to listen and spread the word to others.* 12:44 *🌟 Remarkable products or ideas will be talked about and shared by consumers.* Made with HARPA AI

[@Sassa-fo6ie]

لا إله إلا الله سيدنا محمد رسول الله صلى الله عليه وسلم ❤❤😊

[@kimberlyharriott492]

Coursera brought me here

[@huntthebug9744]

2:22

[@CynthiaLopez-jt7in]

Me

[@matttin1115]

Who gives a shit about Van Jones?

[@IRETIAYOR]

Hallo

[@nomaisification]

Coucou Daphné

[@Top-Kek]

Roastie.

[@lilirique]

Tt

[@aqueenamartin5221]

lol videos to watch for class.

[@donngarrison6274]

She smacks her upper pallet too often like a Valley Girl. It is annoying.

[@shaneyoung3407]

These people are not funny

[@txpatriot7044]

Its my ethical responsibility to say those pants don't fit well. Its distracting me.

[@lmentalstudios5242]

This is... This is... Booooriiiiiiiinng. Delete

[@kennethwallin9575]

Broooke has a good understanding of ethics, but is a terrible presenter. I agree with preasail, her dress for success mentor must have taken this day off.

[@MFiefia]

I definitely disagree. I had the great opportunity to be in the audience when she presented at our University and found her presentation to be the most educational and motivating.

[@flobbyflub]

I respectfully disagree. The only thing "off" about her presentation was a better mic check possibly. She seems like a soft spoken (volume wise) individual. Her mic could have been turned up a bit in my opinion but other than that I thought she was excellent

[@aidanlam5336]

Presentation skills is not about how you dress, its about how you engage an audience.

[@preasail]

This woman comes across as sanctimonious. It's a serious topic, but it should be said in a way to rouse the audience to action, such as telling them to get off their butts and participate in democracy. Instead, she turned it into a sleep-inducing mumble. Also, I find the men's clothing she's wearing distracting. Why do women think that putting on men's attire makes them more powerful and, therefore, more believable?

[@MrRofltown]

***** I thought her deliverance very well reflected the unconscious nature of stepping over our ethical line of reasoning

[@kwok1123]

***** I totally agree with you about her sleepy tone..

[@yomatejalseeya4765]

@presail perhaps that is just her personal style. It sucks that you lack such intellect that something simple like 'men's clothing' distracts you. Perhaps you should get tested for ADD.

[@preasail]

Intellect has nothing to with it; tolerance is the word you were looking for. The men's attire comment was for the general masculinization of women nowadays. Maybe you should get tested for logic and English usage and, while you're at it, learning a sense of humor.

[@LeiaAskin]

Pants and a t-shirt is gender neutral attire. I’m guessing that you have a narrow definition of gender roles based on your “general masculinization of women” comment.

[@hailongkhong8105]

this is by far the worst speaker on Ted. Inappropriate dressing, zero energy transpire, and why did she have to keep moving back and forth like a dancer? As if she was saying anything attention catching to begin with.

[@sexyscorpio2001]

This was so good. Thank you

[@YonasonGoldson]

Practical advice -- it's not enough to know what's right if we haven't developed the discipline to act accordingly. Well done!

[@CEDResourceCenter]

I was blessed to meet Brooke at the recent Social Venture Network conference where she shared a bit about the work of the Heroic Imagination Project. Aftare watching this video, I have a much better understanding of both the significance of HIP AND a much deeper appreciation for what an excellent example Brooke is of acting with courage and integrity. Thank you Brooke!

[@misslady8848]

Please increase volume for those who speak softly.

[@itseliasyall2384]

I came here to learn something instead I just got the ASMR treatment from Ted 🤤

[@yaninagonzalez3171]

refreshing!

[@matthewademola9020]

Interesting.

[@44043495]

The problem is that they don’t know that God is watching them. They are far away from God, for that reason they have stone heart. If I see something wrong in my company, I will talk. Because talking and telling the truth will not cut me from this world. God is there, and he will be beside me.