Creating Unforgettable Designs and Signature Brand Identities - Stefano Giovannoni with Esha Gupta

The legendary Italian designer and founder of Qeeboo breaks down his approach to product design as he takes us through some of his most unforgettable creations. He talks about rampant plagiarism in the industry; after all, his design of the Bombo stool is one of the most copied designs in the world. Finally, he leaves viewers with take-aways infused with positivity - such as what young designers can do to build a unique brand that fuses their own identity and voice.
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