Creative Ad Ideas for 2020 by No Limit Creatives

Creative Ad Ideas for 2020 Inspiration
By Jeff Minnichbach
I’ve spent several years making thousands of ad creatives for agencies and businesses and it can sometimes be a difficult task to keep coming up with new ideas & creative ways to grab people’s attention. You can only make so many designs for a brand before your mind starts to get foggy and clouded and your creativity temporarily dies and I’m right there with you.
I wanted to put together a video of different types of animated video creatives we have made that could hopefully inspire new ideas for your own agencies or brands. These were all designed by me in Photoshop first as a storyboard and then my team brought them to life in Adobe After Effects.
Below is a quick breakdown of each style of ad style in case you just want to get the recap and not watch everything through.
Ad Style #1 - Scrolling Product Ad (1:55)
This specific type of creative got some great traction and we actually made them for numerous brands over the last year. The idea was to have a large model photo on the left, some small scrolling thumbnails in the middle, and text on the right.
Ad Style #2 - Animated Book/E-Book Ad (3:51)
This is a great way to show any kind of book/e-book in a creative way. Much more appealing and attention-grabbing than just showing a static image of a book.
Ad Style #3 - Product Highlights Ad (5:16)
This was made from a static lifestyle photo, but we added animated dashed lines outlining the seams of the jeans and use animated lines and text to highlight features.
Ad Style #4 - Custom Video Holder (6:50)
This was mostly a graphic-based ad and we created a video holder where brands could run an actual video ad inside of the placeholder and also have products slowly scrolling & changing across the footer. Disclaimer: I do not work for MVMT but I’m a big customer of theirs and love their products, so I decided to use them in this example. This was not used by MVMT and I was not hired/contracted through them.
Ad Style #5 - Animated Popup Style Ad (8:48)
This was a video I did for a national conference for the A&E Flip This House stars to drive sales for their seminars. I all this an animated popup style ad where we layered the video in Photoshop and have all the different elements popping up in sequence.
Ad Style #6 - Cinemagraph (10:18)
On this was we actually removed the ocean from the book and replaced it with actual video footage of moving water. It matched almost perfectly. These cinemagraph style ads are great for grabbing attention and I am pretty sure there are still many apps out there than can make these.
Ad Style #7 - Rotating Speakers Ad (11:45)
If you are hosting/participating in any kind of upcoming events, here’s a great way to show off the speakers in a single asset to avoid needing all sorts of images of carousel ads to do so. We used After Effects to make the speakers rotate around with the appropriate names changing & appearing too.
Ad Style #8 - Animated Book/E-Book Ad (Advanced) (12:50)
Just like the #2 Ad Style except way more advanced. There are some After Effects templates out there these can be done through and are a great way to show off any kind of multi-page document or physical book.
Ad Style #9 - Rotating Product Ad (14:30)
If you can take photos of different angles of your product, you can make these. We stitched together a ton of photos from TRUECar and then put them all together to make a 360-degree spinning video ad for their Employee Buying Program through Sam’s Club.
Ad Style #10 - Video Ad from Static Photos (16:05)
You’ve seen me post about these before, but I am still a huge believer in making animated style videos for products or services that only have photos and no video footage. You don’t need high end videos just to make a video ad and this example will show you how we took photographs and added in our own moving pieces to bring more “life” to it and give the illusion of video.