"Creativity begins to fade at 30." (My Reaction)

You'd have to be living under a rock to not know about Rick Beato, a powerhouse music KZbinr with over 4 million subscribers and a huge body of work. Rick posted a video recently where he made the following claim: "Creativity begins to fade at 30." I'm 40. Rick's in his 60s. And most of my subscribers are middle-aged dudes, so I think we need to talk about this. If you are a musician over 30, are you screwed? Should you quit? Today I want to dive into Rick's video to see what we can uncover, and at the endof the video, I want to share an incredible quote from another musician that knocked my socks off.
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[@milanioriginalmusic8570]

I don't believe your creativity goes down at 30 years old. I think what happens is that you gain responsibilities and it cuts down on your time to be creative. Once a creative, always a creative! 🌹

[@somenuttysquirrel]

I created my best music throughout my 20's, because when I hit 30, I realized it would be a good idea to stop being poor.

[@dennmillsch]

THAT is possibly one reason why it appears creativity might fade... because after your young and beautiful popularity fades, you divert more energy to making a living and don't push as hard on getting your creative stuff out there.

[@SidAlienTV]

Amen, brother.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

True I feel that, I never made any money but still love doing it

[@EdsWeekendAdventures]

I think the success of very young artists says more about the audience than the artist.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

True and marketing

[@devon-graves-studio-D]

Good point

[@clones1093]

Beatto or however the fahk you spell it is mistaking labels’ marketing choices for musical talent/progress

[@mlwsf]

I was gonna make a similar point, about rock, specifically, being as much about youth culture as anything. However, I realized that most of the albums that he mentioned, from the 60s and 70s, I still love now, and I will be 54 next week, so I wasn't sure that it would be much of a point. lol

[@ericstrauch3215]

Im more creative now at 55 than I ever was in high school and college. With knowledge comes creativity.

[@Sweetmanthanks]

Rick suffers from old man syndrome, he's coping with his age and mortality. I was at my musical peak when I was 30, writing songs and touring with my band. At 52 I'm still pretty prolific as an original songwriter.

[@levibaker_music]

Better late than never for me, I’m just getting started making the music I’ve wanted to for years, I’m 42. If creativity slows down after 30, I’m not going to let that stop me from getting on with creating anyway.

[@LearnCompositionOnline]

Correct

[@aleksamrkela831]

That's the spirit. And the main takeaway from Rick's video, really.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

Same here - 43 years young

[@hambonetunes1988]

Lets also not forget that a lot of those musicians worked very closely with others that were middle aged and beyond, everything from production, engineering and ...song writing. Interesting that this was not mentioned!

[@AVSSharky]

Anger and frustration creates music in your early years which connects with the youth but creativity comes later on with the more you experience in life so you connect with a different audience.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

Im 43 and definitely doing my best stuff ever - i had to readjust to writing about my current life as a dad

[@ThePlanarchist]

Absolutely....created a few good songs in my twenties then faded away from music creation in my thirties. Came back in my fifties and from then until now (64) created more good songs than ever before.

[@theAshesofDecember1]

Creativity goes down at thirty? Nonsense. I’ve written some of my most intriguing work as I’ve aged.

[@andore8639]

Thats what you think

[@theAshesofDecember1]

@ I do, in fact. I don’t think I ever played so much as anything outside of 4/4 until I was in my thirties. And that’s to say nothing of my lyrical prowess. I didn’t have anything remotely interesting to say when I was younger, even if I thought I did

[@mixolydian9102]

Ummm, Didn’t Beethoven write the ninth symphony when he was 50?

[@J.Blogsblues-ns4to]

It's a shame your channel doesn't have any songs on it to prove your point!

[@theAshesofDecember1]

@ yeah I only ever really posted to stuff like SoundCloud or streaming services like that. I never quite knew what to do in regards to video.

[@mrkristopher]

For me the answer is simple. When I was young, everything was new and exciting. Now in my 40s most new music sounds like music I've already heard before. It's difficult to find things that aren't variations of things I've already had an emotional response to long ago.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

I know what you mean, but there is stuff out there

[@WriteMoreSongs]

Great video! I turn 46 this weekend and I can honestly say I am writing my best songs. I am more creative now than I ever was in my 20’s and I think that is because I have life experience to draw upon on my writing, and I have a certain financial freedom to pursue more creative activities. Im also more disciplined now, so I write frequently and often unlike my sporadic writing in my 20’s. That consistency has most definitely improved my songs. Interesting topic!

[@MrJohnBurger-JB]

"Rage, rage against the dying of the light." - Dylan Thomas. Rick Beato should learn from that. I'm 62. For the first time in my life, everyday I wake up with an original melody or guitar riff. And I'm determined not to repeat myself. I just recently learned a new technique to help with fast guitar leads. What's different now? I've got time to work on this stuff now that I've left my career behind. Young musicians have to crank out new work to feed their careers. Once they're established, they will coast if they don't have something else demanding something new. Young musicians also have more natural energy - they'll stay up all night, and their nerves twitch faster. They don't let trivial things like family get in the way. But look at the creatives in other fields. Monet, Rembrandt, and Hitchcock made their most radical work as they aged. Howlin' Wolf, Jimmie Rogers, Warren Zevon, and David Bowie all knew how to rock us as they were preparing for the grave.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

Awesome

[@danielreedmusic]

Thanks for this, Joe. Staring down 50 in a matter of days - it's easy to become discouraged and feel "done". It's good to be reminded we are always right on time to create what's next. Grateful for your encouragement.

[@31416]

Beato... Hell no. Not him again. 😂

[@larrybarnes1241]

Love this mindset man. Great video and great insight.

[@IS_THIS_AN_ECHO_CHAMBER]

The modern day expert lyricist named CHATGPT can output liquid intelligence and crystallized intelligence responses if asked to do so. It is amazing to see the outputs side by side. I believe he is on to something. Your words must resonate with your audience. Therefore if majority of audience is under 30 , a lyricist would need his pen on the pulse of his demographic. A demographic that uses liquid intelligence.

[@jimdukeproject]

I’m 60 and I just started the next phase of my creativity in about 2019

[@danielwetzel7777]

I can see it. Things were so much deeper back when I was a teenager. Heart breaks felt like back surgery and drugs felt like magic

[@Wizitch]

Bravo Joe, well said. At two weeks away from turning 68 I gotta agree with you. Creativity doesn't necessarily fade, it grows, matures and changes as we do. One point neither you or Rick addressed but seems relevant to me is the combination of passion and ignorance, both commodities that are stronger in the young. All my best songwriting was done in my twenties and at that age I had the passion and drive to want to express my emotions and feelings through song. I was also ignorant in that I didn't have a good grasp of musical theory or convention and so I had no qualms writing music that reached outside the norms of the time - and this could be seen as being more creative - of course it was also often just a hot mess!!. Now, in middle age I lack that raw passion - I'm a far more accomplished guitarist, arranger, producer etc but lack the urge to try to drive social change though my lyrics that drove me in my youth. There's been a life time of growth since those days and I see the world through wiser eyes. The result is I write music in response to different motivations these days, and with vastly more precision. Learning goes through 4 stages, Unconscious Incompetence - where we don't yet know how much we have to learn. Then Conscious Incompetence, where we start to realize just how much more we have to learn, Then Conscious Competence where we have to think about every detail of what we are doing until finally we reach Mastery, the stage of Unconscious Competence, where we can do it without even thinking! I suggest that a lot of the 'young creativity" that Rick mentions occurs during the first two phases where we can make creative discoveries as a result of not knowing exactly how it's all supposed to work.

[@cuadroplastico4047]

Joe, such a great video. Both you and Rick Beato are gods here. Thanks for sharing this. Great!

[@georgemateos]

Thanks Joe for this timely video, it brought life to me in making music when i watched this video, Amy Grant is one of my female gospel artist, her song El Shaddai are one of the great songs of the 80”s and she is right when she said YOU’RE RIGHT ON TIME, it brought spark to my heart to write songs for the glory of God. Bless you man!

[@funkmachine6420]

Nonsense. Quincy Jones, Nile Rodgers anyone? My songs now, being in my 30s, are lightyears ahead of what I wrote in my 20s.

[@mccloysong]

Rick definitely backs up his opinion with tons of examples, but of course there are exceptions. I began peaking in my late 50s, actually. And even now in my 60s. My best songwriting, ideas, arrangements, recording skills are now. It hurts SO badly to know I missed my window to share with the world since it's age-ist in debuts in pop rock. But, fuck it, I do it because I have to: it's emotional oxygen, So… oh well. But this video confirmed that I, too am "right on time". Thank you, Joe.

[@davehallock3656]

Labels want young people who will sign any deal out there. Creativity increases as you age if you nurture your talent. If you ignore your talent it will wane....

[@JustinAdams_music]

I wrote 3 songs in college. I didn't touch music or my guitars for almost a decade while in the Army. I wrote 3 songs last year and I think they're far more creative and better than my older 3. I think life experience can help solidify themes and content so much.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

I think tolstoy said the thing that affects creativity is a baby carriage in the hallway. Im 43 and still love creating music, popular music tended to be aimed at younger kids but as our generations age that's changing. I just read in my daughter GWR book about a lady who released her first album at 90

[@petermcginty3636]

I am not a musician's guitar strap, but I am an online public speaker - so I have different creative skills. I am 62 and I have developed online techniques to train people that no-one else had thought of. Heck, I train people under 30!!! But Rick Beato is still a National Treasure 🎉🎉🎉

[@DannyLyriCa]

Great video.. I actually did not see Rick's video in regards to this until you made this video.. There's a lot to unpack in that statement.

[@Nickyrock1962]

my creativity is higher now than ever in my life and I'm 62 so I'm an exception :)

[@PhantomHunterMusic]

Took me to my 40s to really figure out how to fully write and record my solo project, in my opinion some of the best work of my life

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

Same - also gear getting cheaper

[@davidbible1469]

Too many older people have careers in some creativity later in life. I have tried but have been unable to follow his channel. Despite his knowledge and experience I found it hard to grant him the authority he seems to want.

[@disappt]

His shrewd efforts to build an audience have paid off. He has more access to the people he wants to talk to from his niche perspective. Those interviews are more unique and valuable than the production or music information he provides which tend to lack methodical rigor.

[@larryiscreating]

I think another factor in the perception of their greatest work coming in their 20's relates to your observation of them being pop artists. In their 20's, they are more likely going to be able to be in tuned with the popular sounds of their era, even if they choose to go against them. Similarly, since they don't know what they don't know, they are likely to take more chances because as far as they are concerned, it just might work. I ultimately agree with you. Creativity doesn't go away, it just evolves and there is value in all forms of creativity.

[@DerekPower]

I guess this is story time for everyone 😆 I instinctively knew at around six or seven that I wanted to make music because I enjoyed listening to it. While I was learning and doing as much I could growing up, I wasn’t until I got into college (19 to 22) when everything came together and began in earnest to make the kind of music I like/wanted to make. After a few years in developing mode, I decided to “go public” and started The Spangle Maker when I was 23 going on 24. On the cusp of going into my thirties, I stopped making music for a number of reasons. Then I got back into it at 35 (less than a week before hitting 36). I am now 42 (going on 43 in September). My musical father figure, Vangelis, continued to make music until his death at 79. My musical godfather, Arvo Pärt, is still alive and approaching 90 this September, though I think he has ostensibly retired at this point. All in all, I believe it’s all an attitude/mindset. You can continue to do the same thing over and over or you can do something else. You can make music or not make music. And yes, I decided a long time ago that I wanted to make music for the long haul and therefore, I will leave behind a body of work. Are there things I could have done differently in my life? Sure. But at the same time, I made the choices and I don’t regret making a choice. Finally, I came up with this bit of wisdom and insight as I was approaching 40: “you make your future like you make your music”. Ponder on that for a while =]

[@slowdawnphmusic]

When I was a teenage with less gears and just thinking of enjoying music, doing gigs and just exploring music, I dreamt of trying to record or make my own music. Now on my 30’s I have the gears I wanted and infact make my own music but I didn’t felt the excitement as when I was young playing a borrowed acoustic. In my experience it’s just that as we grow old we tend to be an adult doing other things especially for our family rather than only thinking of being happy playing as a teenage.

[@northernengland]

I'm 62, I've been writing songs since I was 14, but i never went down that become famous route, now I'm recording music on Presonus with great production I can finally make my music sound good for cheap, I now have written some of my best music, others do it the other way and become famous young, then kinda burn out.

[@JorgeEgrejasFrancisco]

👌Same here, but being 65 and hoping to have many more years to be creative and produce the music I love. Cheers.

[@stevechaplin6020]

This argument depends entirely on what you mean by 'creativity', Rick seems to equate it with success in the music industry. To achieve that, surely you need all sorts of luck, and to be able to combine some - but not too much - innovation and conformity and an appeal to current fashion. And Joe's point about the importance of physical attributes is spot on.

[@sm5574]

Rick has clarified some of this, but I think the key is in how we define creativity. A lot of these younger musicians were groundbreaking. It's easier to be groundbreaking when you don't have as much experience to draw on, to guide your decisions. Older musicians may be prolific, and their output may be absolutely great, but it tends to fit into a category that already exists, because they are drawing on their experience. I think that's also the reason that modern genres of music tend to be more popular with the youth, while more mature people prefer to listen to older styles of music. If we look at the band Petra, they essentially had four phases. The first phase was the 1970s, where they struggled to define themselves. The second phase was the early '80s, when they settled into an identity, and they produced some of the best Christian rock albums ever. The third phase was the late '80s through early '90s, when they were at their peak popularity. Then the last phase started in the mid-'90s, when I believe they produced some of the best modern CCM. Specifically, I consider Petra Praise 2: We Need Jesus, one of the greatest CCM albums ever. But that album seems to have been playing it safe. They had seen many personnel changes. Grunge had killed mainstream melodic rock. The genre they created with Petra Praise: The Rock Cries Out was a crowded space by then. There was nothing innovative about PP2, but it was filled with great music. And so, again, I think that's what Rick was getting at. As you get older, you learn to work within certain restraints. When you're younger, you're more likely to color outside the lines. Both require creativity and can yield great results, but it's the latter that seems more expressive.

[@buzzsmith8146]

I enjoyed this, Joe. Thanks.

[@larrydoyle2427]

Rick didn't say creativity stops when you get older - he said that the forms that creativity takes shifts as we get older. This is entirely true. I'm at my most creative now in my 50s - but it's a different kind of creativity than I had in previous decades. I work differently - I experience differently - I reflect differently - I express differently. Pop stardom often comes along with reckless wild energy. That's not me anymore - but while my "marketability" might be diminished, my creativity and depth is better than ever. Rick didn't say anything controversial. People's responses to what he actually "didn't" say was the fire. As you age, your creativity changes. This is not rocket science. This is truth. Embrace it! Create! At whatever age you happen to be.....and keep creating....

[@perrygoround]

I've started playing at 30, so my creativity could not decrease

[@joibjalla]

Well, I found out that can write songs at 45. I'll be 50 next September and I can still write a song when I decide to. I'm a late bloomer in music. At 41 I found out that it's fun to sing. At 43 I decided to follow an old dream and started learning to play guitar. Right now I have 3 songs on streaming platforms and more on the way. All for fun! It's never too late people 🤘🙂

[@edwinkeys]

Im 65 and Still feeling very Creative and getting Better. Latin Jazz/R&B/Funk /Fusion ..LOL

[@damonbennett5911]

Being able to come up with something on the spot isn’t a creative trait that’s dependent upon your age. I’m in my mid 50’s and I’ve been able to do that my entire life. I came up with kids & young adults who had great difficulties coming up with ideas on the spot or even improvising. Me and my old head crew of musicians & vocalists perform entire sets & entire gigs by creating songs on the spot. There are younger musicians I know who would absolutely not thrive in that environment so they would need a set list in advance. Being able to create on the spot is a god given talent that if consistently used, will stay with you. I’ve never met a musician who had that gift in their 20’s just start to lose it when they were in their 30’s. The only ones who’re loosing it are the ones who for whatever reason stopped creating. They’re the ones who spent 10-15 years in cover bands or were too busy with jobs or family life to be creative. The bottom line is that you lose what you don’t use. Other than that, my experience has shown me that creativity isn’t age specific.

[@digitaldesigner5284]

Im 61 and like to piano improvising everyday. Always composing new music better when i was 20 yo

[@mentatification]

Rick is just an old man who's yelling at clouds.

[@angermanagementstudios]

Coincidentally, I wrote a new song this week called Yelling At Clouds. True story.

[@devon-graves-studio-D]

To be fair, Rick is absolutely brilliant. He is just bringing up a point that may trigger those of us on the "declining" side of the scale. It's is up to each of us, through diligence and hard work to be the exception to the rule.

[@cliveburgess4128]

I think this refers to the music business and the artists involved, they are beat to death with maintaining hits, touring, recording etc. age makes no difference on individual musicians, in fact, as with other things, age brings experience! I'm 68, writing and recording more than ever!

[@user-wf6cn7kc6b]

It goes down for people who lose that childlike joyful attitude to life sure. Many artists throughout history are more known for the work they did at old age 👍

[@SILVERCHARGEDS]

This is just my hobby that I do because I love it. Im approching 53 years old and my creativity is still growing. Im constantly writing songs in different styles. And as far as creating on the spot, my phone's video recorder is jam packed with ideas I come up with every time I pick up a guitar. There isn't enough time to get to them all. I've written and recorded well over 50 songs since 2016 and 40+ are published. I started playing drums a year and a half ago and have 10 songs recorded with me on all the instruments. I also do all the mixing and production for all my bands over the last 25 years. Its not looking like there is an end in site, its only gaining momentum. Age is only a road block is you make it one.

[@LDJ-r8e]

I’m sorry, but this is totally not true for me. I’m 44 and I’ve never been as creative as I am now. I feel like my brain is much better than it was just a decade ago. I could be wrong, but that’s what it feels like in my head. I’m as prolific as ever and the quality of my work improves with every song.

[@LDJ-r8e]

Not only that, my ear and voice are both better than ever. I just can’t relate to this idea about being less “creative” AT ALL.

[@LDJ-r8e]

And when it comes to “coming up with things on the spot”, somebody needs to tell Rick about drugs.

[@mh60648]

Have you not watched both videos till the end, or have you not understood what they are saying? Neither Rick nor Joe believe it to be true that creativity fades over 30. They believe it changes. I am 57 and I have experienced that my creativity changed over the years, but there is no need for it to fade.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

43 here and I totally agree

[@HOLLASOUNDS]

Pop stars are no comparison to everyone else and some pop stars music isn't actually any better then some of the unknowns.

[@musicjimbutler]

Energy levels probably affect creative output more than creativity itself.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

True - kids deffo affect those

[@TheGeneralDrummer]

There's 2 British Rappers in their 70s by the name of Pete & Bas. And they have also collaborated with people like The Northern Boys who are also British Rappers in their 70s. Hip Hop music was apparently a young sport but ever since the Internet has evolved people will listen to anything. Pete & Bas have definitely broke the mode of being too old to rap & they've broke the mode for other things too. In short, the world of music is changing & people are breaking barriers.

[@JD-vj4go]

Hip hop started in the early 70s. It was well established by the early 80s. Lots of people in their 60s and 70s are going to be hip hop fans.

[@aharown-yt]

I think it's fair to say that "all other things being equal, creativity fades at 30." But in reality, when are all other things equal? There are so many factors and conditions that influence creativity. If I had all the knowledge ("crystalized knowledge"), experience, patience, and time at 30 that I do now, would I have been more creative? Probably. But how was all that going to happen at that age? I'm more creative now than ever in my life, decades past 30, because of all the other factors that now align.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

Very good point

[@kevinjbiro6849]

I like Rick but I think sometimes he posts things for the only purpose of driving up views. I went past his video because I didn't like the title and thought it was click bait. The controversy just doesn't interest me. I'm only commenting now because I love your channel and I trust you. I've learned so much watching you. That being said, I'm 62 and I've been a musician since my teens. With technology and you my creativity has gone through the roof. I love the music I'm creating on my channel. Nobody is listening anyway so it's about you and your own creativity. Rock On my friend!!!

[@MaPa60]

Good thing is that neither intelligence nor creativity is needed to make music. Tell real stories based on your own emotions and intuitions, nothing else matters. Audiences like autenticity, no matter who it comes from, your age, gender, class, ethniticity, skill set, origin and what not.

[@jakestewartmusic]

IMO telling an authentic, interesting story with music takes both a certain type/level of intelligence and creativity. You can write the most authentic story based on lived experience, but without having the musical/artistic intelligence to arrange that story into the arc of a song with an emotionally resonant melody or the creativity to tell your story from a captivating lyrical perspective or allegory, you're just not likely to write something that speaks to other people. Music elevates real life into art. Less non-fiction history textbook and more movie in Technicolor. Elevating that story to art is where intelligence and creativity come into play for me

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

This is kind of the Lennon style which is how I make music. Or try anyway

[@sonicsolitude0]

When finance is stable, you can be creative at any age.

[@chaykuh]

The only thing that has changed about my creativity since I was 20 is that my experience and awareness have grown, providing a larger, more solid foundation for inspiration. The things I come up with now are more likely to develop into something, and coming up with that initial idea is essentially the same process as it's always been. The biggest difference is my disconnect with popular music, how musical tastes and influences have changed with current generations. It's unlikely I'm going to inspire a new popular genre or successfully capitalize on an existing one without consuming a lot of it. And I'm cool with that. I wonder if this is part of Rick's problem...

[@craiganders3424]

I am 60 and am writing the best songs I ever have!! My voice is also much better than 10 years ago, and I have always sang for a living. I am surprised at myself sometimes by how more and more creative I've become! Rick is full of sh*t!

[@ralphashford9022]

The fact that you're surprised how more creative you've become suggests, you're an exception to the rule. There's lots of older musicians turning out creative music, but his theory is just that - a theory. I don't think it makes him full of sh*t. I'm 72 and still play hours a day, and like you, I think I'm getting better. And when I'm 82 and you're 70, I hope we're still getting better. Cheers!

[@craiganders3424]

@ralphashford9022 Thank you, my friend. No, I like Rick and shouldn't have said that. It's just that everyone isn't the same. We are not a monolith. But yes, keep creating and growing, never stop😁

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

Love to hear this

[@jamesnyers1721]

The real reason is: when you are young, you get excited about simple small stuff. You think those 2 chords you played are huge. It is a masterpiece. Those 2 chords DO give you goosebumps. After 30 you are more experienced and wiser, you set the bar higher and you think your own stuff is just not good enough. Even if it is better than the 2 huge chords from your twenties. You never finish anything. You are your own enemy of your creativity.

[@BANE187-g9o]

I’m 43 only just about to start putting my music production out there into the world idgaf 😎

[@LDJ-r8e]

Great content!

[@ChrisHardyWorld]

Sorry Rick, I just turned 60 and I am the opposite of your theory. Since I turned 30 back in 1994, I've released 29 albums - The spirit of experimentation has not yet left me!

[@zelbarnap]

I can speak for myself that the reason why my creativity Waynes is because the world is unexciting and I don’t feel as inspired and I haven’t found anything to spark. That’s the reason why it’s not about age.

[@chorizo108]

I’m 49 and down with the young ones👌🏼

[@3rdPersonProductions]

There are lots of benefits of getting older. Thanks for the vid Joe!

[@ryanleeoakes2015]

I’ve been recording music since I was 15/16 years old. I have almost all the recordings and still play some of those guitar songs. I’ve written 50-60 songs and hundreds of standalone riffs that I’ve loved like my own children. When I look back at some of the songs I wrote at 18 or so it kind of blows my mind how innovative I was but it fails to compare to what I’ve been doing these last 9 years of my 30’s. I’m 39 now and when comparing my mid 20’s songs to now I would have no problem saying what’s currently in the works is far superior and catchier than what I’ve done. But there may be some bias on my end. Lol

[@LearnCompositionOnline]

Wagner was 46 y old composing Tristan and Isolde, that defined modern music more than you think

[@christhechive]

Another thought is that the famous legandary musicians Rick is talking about have other pressures on them that will inform their creativity. Constantly having to live up to and top an outstanding achievement that's widely praised is always going to have a big influence, either to play it safe and or to pull away from what gained the success. Trying to keep fresh and vibrant creatively, once you've done something for a number of years, would seem like a lifestyle for the very ambitious types who make that super league. That's got to be exhausting and few manage to maintain that excellence, even if a few do manage to maintain popularity/ a career.

[@Emperorjones]

If a person views Rick’s video completely, you will see he partially debunks the argument. The motivations and intelligence evolves to yield a different quality/type of creativity.

[@allbushnocraft3031]

Well having taught art to younger and older people the older students are more resistant to ideas that are out of their comfort zone.

[@nlamottepianist]

Um, tell that to The Piano Guys. Really enjoy both your channels, though!

[@jfroines]

I think it's key to note that those classic records he uses as examples of peak creativity in the 20s were not made in a vacuum. When you're in the actual music biz, you may make your best work in your 20s as your ONLY concern is your music, and then you get married, have kids, and you may remain a musician and make your living from it, but you may have your attention split in a few or many different directions, and you have monetary concerns to make a living in the face of that. There's also the business aspect, once you make a big hit, the music business, especially the business of the 60s through early 90s, was not very conducive to further creativity, as the biz wanted them to make the same thing that was a hit for them the first time around in their 20s, so they're either (A) retreading the same ground later in their career, or (B) doing new things but NOT with big $ music biz support while they go off into uncharted musical territory king stuff that might be awesome but faaaar fewer people know about it. My point being that just saying "these really good albums came out when the musicians were in their 20s" is really like one column of data in a many dimensional array of data about who does what work when in their lives. I think a better "study" of creativity "levels" (if that's even a thing) would be to look at musicians, or artists in other mediums where their output was very much untied from business concerns. Look at the classic composers who lived in an economic situation of patronage from kings and other rich people. A lot of them made great work that was spread out through their lives, young, middle ages, old. I don't think that's an accident that that happened more often when they weren't living in a capitalist situation as far as getting funding for their life so they could make music without toiling at a regular job 9-5 (or dawn to dusk, or whatever it was for the "regular" folks at the time).

[@LDJ-r8e]

When it comes to “coming up with things on the spot”, somebody needs to tell Rick about drugs.

[@r2aul]

hahaha!

[@vitaliistep]

True story.

[@NeverBetter464]

Bob Dylan wrote Things have Changed when he was about 60. That's a great song.

[@dartist1176]

There are two things that fuel creativity: strong emotions and the accumulation of rich and deep experiences. I'm sorry, but I don't know what that has to do with age.

[@jimbarrett5462]

As someone who is 44 and has been a singer songwriter since they were 15, I agree with Rick. All of the examples in defense of his position were quantifiable based on decades of data, while all of yours were (with all due respect) based on your subjective opinion of your own output or unique outliers.

[@JPDeez]

I would say productivity begins to fade due to less time to be creative/productive. When covid hit and I had to stay home, I suddenly became as creative/productive as I was pre-30.

[@r2aul]

Your video is great. WHY would anyone say that creativity 'fades'? The music 'business' came into formation appealing to young people in the 1950s. This is a model it has chosen to calcify as if your relevance to teenagers is your worth. The internet has dismantled that. You probably shouldn't write songs about 16 yr olds at 30. And the pop song template can be too confining for a fully formed frontal lobe. Plenty of artists are making great work long after 30. They just don't look great in spandex so the 'industry' has no marketing strategy for them. If the material is good it will get attention.

[@djerikfox]

100 percent agree with you!!!

[@stephenmaxam]

Art perspective changes as you mature

[@QR_Code]

young and hungry and not giving a fucc is what usually* leads to best work. but the other side is that you get older and gain experience and you are generally better at everything as you get older.

[@SROSeaner]

As a basic statement, creativity goes down at thirty.... no. I am 44 right now and pushing more creative work than I used. I think for me, practice, continuing to experiment and take risks, establishes my foundations for creativity.

[@angermanagementstudios]

At 44 I’m more creative than I’ve ever been. By a mile. However, I have absolutely zero motivation to f*ck around with TikTok, Facebook or Instagram, never mind selling tickets for shows, dealing with dickhead promoters and drunk fans who are ten years younger than my daughter. I’m perfectly content with studio work and the odd FOH show during the summer.

[@KenDavis761]

Best work in my 60s

[@markoshun]

On 60 minutes, older Dylan was asked about his most prolific writing period, he answered, "No, I can do a lot of things now, but I can't do that." The theory Beato is referring to doesn't say you can't be creative past your 30s. It only says the majority of creative people hit their peaks in their younger years, and people tend to find more success with 'crystalized' intelligence in later years. It's not saying you can't create. Statistics don't apply to individuals.

[@Tsa-SONGS-ABOUT-BEING-a-DAD]

True - I reckon the majority of genius prodigy types like Dylan are like that

[@greghill5480]

Creators don’t stop creating because of aging. It’s also very telling that most of RB s examples are rock musicians. He’s speaking from a very small box.

[@piktormusic2538]

I am 66 and feel that there is still gas in the tank. I may have been creative in my twenties, largely because I had to figure out ways to deal with limited technological and financial resources. However, when I look and listen to material that wrote when I was young, I can tell now that it wasn’t very good. I am certainly better at writing/composing than I was when I was younger. Creativity, without wisdom and experience, can be like having a car with a powerful engine and sloppy steering and unreliable brakes.

[@andore8639]

As people get older, they tend to stress out more and more over silly things, I think that when you’re young you’re not living in your head as much as older people and therefore have more room for creative endeavours. I’m quite certain this is real reason lol

[@eddiecanonge]

darn. i give up i guess. i just put out my first 2 songs at 41....like yday and a week ago.....ill never quit!!!!!

[@klaatuklaatu1]

One thing… those musicians Rick mentioned, when they were in their 20’s they were living on the road and making a lot of music. They were always creating because they had to. They had to have an album out the next year. When those musicians were in their 30’s they already had major success and didn’t need to create as much music. They could live a comfortable life and write and release an album 3 or 5 years later or when they wanted to.. It doesn’t matter your age, you can come up with some amazing music when you are under pressure with a deadline..

[@Wizardofvoz2]

The reason is that labels are only interested IN signing young people, so only young Folks get their music heard.

[@HomeStudioCorner]

Which is a reflection of what the general public wants and is willing to pay for.

[@Wizardofvoz2]

@ been that way forever.

[@robseymour5830]

Thanks Joe for putting things in perspective. I like the fact that creativity changes. That does not mean creativity fades, it is just different. I do not and will not follow someone who displays or talks negatively which to me Beato does. Sorry, not really knocking him. It is just my thoughts.

[@DaMoocH916]

Let’s consider the history of the world’s most prominent writing staffs, starting at tin-pan, to see if we can debunk this idea … … mission complete.

[@bugeyedmudafuka2]

Most of the artists he mentioned were also at their most 'marketable' in their 20's. If a 62 year old released stairway to heaven it wouldn't be quite as appealing as a 25 year old that released it. All these things do matter when it comes to sales and influence etc. Also as you get older you inevitably just acquire more knowledge and will probably tend to reference that when creating. When you are young, you know very little and you are just winging it generally. This means you will probably approach things in an unorthodox way and unintentionally create something new or groundbreaking. As we age we just become more and more influenced by our surroundings and this may lead to things sounding a bit more generic. So it may not be age at all, but just over exposure to what everyone else is doing?

[@dennmillsch]

Yes, I think "marketable" is a key point, which is what Joe was saying about "young and beautiful". One factor is that artists will work harder on their music while they are "hot", but after they fade in popularity (not necessarily from lost talent but because of loss of young and beautiful popularity) perhaps they spend less time on the art they used to do and more time on other things.

[@HOLLASOUNDS]

It's completely irrelevant to compare pop stars with everyone else.

[@deaddoll1361]

Rick Beato, the man who invented music is a master of self-promotion. He has built up a band of devotees and knows how to pander to them.

[@SidAlienTV]

Dude, there's a little bit of comment in your envy.

[@badgasaurus4211]

Everyone in the comments disagreed with him on this one

[@kellygreenii]

Rick? Hans Zimmer and John Williams would like a word….

[@paulpedersen8623]

In the last two years, I've written and recorded the music for 135 songs for 50 different lyricists. This in addition to songs that are entirely mine. Thirty? Ha! I'm 78.

[@JackNicklauson]

This dudes mixing console looks like an air hockey table.

[@HomeStudioCorner]

😂 That’s because it’s an air hockey table

[@badgasaurus4211]

Rick’s point was off the mark. What he should of said was, an artist’s best work under the view of the pop mainstream typically comes out prior to 30. This is when artists have the most passion for their work, I wouldn’t necessarily say creativity

[@wdbmusicchannel3849]

The older I get, the more creative I've become.