Creator to founder: A conversation with Greg Solano, Co-founder of Yuga Labs

Greg Solano (aka Garga, co-founder of Bored Ape Yacht Club creators Yuga Labs) shares his journey from book editing to founding one of web3’s most name-checked project.
This Q&A (moderated by a16z crypto operating partner Jason Rosenthal) covers Greg’s experience as a non-technical founder, BAYC’s early go-to-market strategies, and the importance of community building in web3.
As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.
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Greg: / cryptogarga