Amazon PPC Complete Course for Product Launches 2024

[@CrescentKao]

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[@mizysarsonas5851]

Thank you so much, Crescent! You are providing us with a free PPC masterclass worth more than some of a hundred dollars paid PPC masterclasses out there.

[@CrescentKao]

You're welcome, I'm glad you found value in the content! And thanks for your feedback, I appreciate it.

[@gho0osting]

Crescent! Been watching this for the second time and it´s gold! Question, what if you many products under the same category? Do you add them all or make separate campaigns?

[@CrescentKao]

Hey! I'm glad you're finding the content helpful. Campaigns should be separated by ASIN unless they are variations. Don't mix up the data up with different products, otherwise, it'll make it way harder to analyze.

[@GuangzhouGateway-Hani_Saeid]

Thank you for a dense and valuable video, i haven't understood one point at the optimization. when we take all the green highlighted keywords and make a new campaign with those profitable keywords. what will happen to the original campaign that still has the same green keywords? will we keep them in both campaign and run both? or will we keep running the new campaign only and make these green keywords inactive at the original campaign?

[@CrescentKao]

You're welcome. Like I went over in the video, you can deactivate or remove the keyword or put it on the negative keyword list. Or you can leave it and do nothing, your campaigns will never compete against each other.

[@akinwoods7]

Great information, as always

[@CrescentKao]

Glad you found it helpful! And thanks for your feedback, I appreciate it! :)

[@BeTicked]

Great video, so helpful, all the tips you give are amazing!!!! can you tell me where to see on my campaign manager page the total i have spent for the day because you said to make the budget 100$ then when it gets to 20$ if that's what you want to spend then pause it for the rest of the day. The problem is i don't see anywhere that tells you the live budget of the day only the total spent. thank you so much for your help.

[@patriotssquad3793]

Its a great video for ppc of amazon but at last of this video I can not understand that when we making a new campaign for Green highlight keywords then we off all last campaign or all last campaign will also running with new campaign for Green highlight keywords

[@CrescentKao]

I'm glad you found value in the video. Unfortunately, I don't understand what you're asking. Can you rephrase your question?

[@Chris-ch7gm]

Wouldn’t you want to negative match the Exact keywords from your master list into the Broad match campaign you made using the same list.

[@CrescentKao]

Your PPC campaigns will never compete against each other.

[@zarkajamal6835]

Hey, your videos have been informative and extremely helpful. i used jungle scout when i did product and keyword research. could i use jungle scout again to follow the same strategic method in setting up my ads?

[@CrescentKao]

I'm glad you're finding value in the content. You can use Keyword Scout with similar results.

[@zarkajamal6835]

@@CrescentKao thank u so muchh

[@tommyboybeats3906]

What ACOS would you shoot for if we are in the launch phase & you implement lower pricing to gain momentum? Obv we cant use your Acos% = profit margin tactic right?

[@CrescentKao]

Always aim for profitability but with new campaigns it's hard to hit that target right away because you don't know how it will perform until you run them.

[@tommyboybeats3906]

@@CrescentKao Thank you, curious as to why you skipped over the phrase match type in this video

[@CrescentKao]

@@tommyboybeats3906 You're welcome. I explained why in the video ;)

[@magedojo]

Are there more factors that influence the auction beyond the bid amount? E.g. CTR, conversion rate, etc? Or is this just straight up bidding like it used to be on Overture?

[@CrescentKao]

No. Just bidding between sellers.

[@magedojo]

@@CrescentKao Interesting. Thanks!

[@magedojo]

@CrescentKao Sorry for the Overture comment. I'm old and that's the closest to the mechanism I could think of. Along with the concept of "bid jamming" and "gap surfing".

[@CrescentKao]

@@magedojo you’re welcome!

[@unidentifieduser5550]

Question, shall I start my campaign even without the review?

[@CrescentKao]

Yes.

[@Neutral24ful]

Thank you, What if I have just 29 filtered keywords and they all for my product I just use them without making any other adițional list?

[@CrescentKao]

You're welcome. Are you sure all 29 are your "MAIN" keywords? I find that hard to believe.

[@joacolarumbe9002]

What if my list of keywords from the master, relevant and main keywords has to many words, aroun 150 each. Should i puto all of them anyways or i only use the first 50 that have the best dearch volume?

[@CrescentKao]

It doesn't matter, just include them and see how they perform.