Crowdfunding Advertising Mistakes & How to Avoid Them

[@christopherarmstrong2710]

5:20 Advertising economics 9:00 ROAS is only directly tracked, it doesn’t take into consideration your ranking within the platform you’re on, or the organic traffic that also brings. 14:00 2 Mn - 3 Mn audience or less is sweet spot. Stay away from targeting audiences that are too broad. Takes weight off of FB algorithm and lets it really shine. 29:15 Page design: Big images, big simple text, as few words as possible 38:00 Picking the wrong ad agency. Jellop is the best for Kickstarter, but are not so transparent with data. Find someone who you also really enjoy working with - that’s one of the reasons for taking the hard route of entrepreneurship, is getting to choose who you work with. It’s important that you never take that liberty for granted. A partner that has your long-term interests in mind is super important. 42:30 Email lists & databases. Jellop has one of the biggest lists in the agency business. Every campaign makes an agency smarter and smarter. 50:45 Financing / loan companies 1:11:15 Bundling is a great way to increase AOV (average order value)

[@nunya9274]

I can't believe I missed thus live but I'm watching now👍💝👍

[@christopherarmstrong2710]

Great presentation, thanks for sharing!