Customer Journey Mapping UX Masterclass, with Jaco van den Heever

Intro: 0:00
Theory: 8:07
Practical: 47:29
Networking: 1:12:07
In this Online UX Masterclass, we cover the following aspects of Customer Journey Mapping:
1. What is a customer journey map?
2. How does it help the team and the UX designer specifically?
3. What is the difference between a user journey and a customer journey map (and many other names commonly used)?
4. Components of a good customer journey map
5. Inputs required for a journey map
6. The journey mapping workshop - who needs to be there and how do you facilitate it?
6. Practically workshop a customer journey map using an online tool
UX Joburg is sponsored by Sand Dollar Design, a digitally-focused, design-lead consulting firm that creates world-class experiences for customers and staff members of their clients. Find out more at www.sanddollardesign.co.za
Links:
UX Joburg Twitter:
/ uxjoburg
Jaco van den Heever (Speaker):
/ jacovdh
Jonathan Copeland (MC):
/ jmcopel
William Saunders (Former UX Joburg organiser):
/ experiowill
Sand Dollar Design:
www.sanddollardesign.co.za
My Blood Test:
mybloodtest.co.za
Guidelines podcast:
anchor.fm/guidelines

[@ftmv5716]

Thanks for this. Happy to have found this channel too.

[@zaracrowther9517]

Awesome video! I work in the digital marketing department at TKG (The Klyne Group) and this has given me ideas for our customer journey mapping to help our customers. Thanks so much!

[@gavincarter3805]

This is good stuff. Thanks Jaco van den Heever and Jonathan Copeland

[@Atoom1990]

How hard is it to mute the people who are not speaking

[@mohammedsayed6239]

This is awesome thanks

[@sunbun09]

ooof the audio quality

[@Defense-of-Islam-and-Pakistan]

Can you drop book link here?

[@seleldjdfmn221]

Awesome stuff. I hope this Channel makes It big one day! i really want to be friends :D

[@emiliobarbieri2166]

People in the audience could have gone on mute.

[@jasonpressler7111]

If you are going to eat chips mute your mic.

[@bapujoshi9558]

Not interactive..so boring to listen