Customer Segmentation Via RFM Analysis And K Means Clustering

This video is a preview of an article I've posted on Medium about Customer Segmentation , Recency, Frequency & Monetary Value (RFM) Analysis and applying a machine learning method called K Means Clustering to automate customer segmentation.
Here's the article :
/ building-a-rfm-segment...
And if you want to "code-along" here's the Kaggle notebook
www.kaggle.com...
Or if you prefer GitHub:
github.com/Zhi...