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To promote Sadako vs. Kayako, an event was held in Shibuya on June 5th. By casting a vote, one could get a photo op with either Sadako or Kayako. In between photo ops, multiple Sadakos and Kayakos would dance to the movie's theme song, "Noroi no Shananana" ("Shananana of the Curse").
The audio might be muted based on your country, due to a copyright claim.