Daniel Fisher's Behind The Scenes Tour of the Moog Factory

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Daniel Fisher, Sweetwater's Moog maniac, celebrated Bob Moog's birthday with a journey to the Moog Factory in Asheville, NC for an extensive behind-the-scenes look at the care and craft that goes into each synth they make. Along the way we were struck by the astounding breadth of knowledge and sheer passion every member of the Moog family pours into their work. Bob Moog's legacy lives strong in the hands of these artisans and the musicians who play the instruments they construct!
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0:00 - Intro
1:42 - Quality Department
2:35 -Mother32 Ecosystem
4:30 -Building Moog Grandmothers and Moog Matriarchs
6:46 - Designing the Moog Matriarch
9:07 -Building Moog's Legacy Products, Subsequents, & Theremins
11:21 - Building the Moog One
12:22 - Calibrating Moog Synthesizers
15:36 - Final Quality Assurance
17:16 - In the Moog Warehouse
18:11 - Moog Service and Support
19:13 - Moog Artist Relations
21:23 - Reflections from the Moog Team
23:05 - Thanks for Watching!
#Sweetwater #Moog #Synthesizer

[@sweetwater]

It was such an honor to visit our friends at Moog and observe their unbelievable attention to detail at work! If you enjoyed this video, let us know in the comments, then hit those like and subscribe buttons🙏

[@HerrSpuzzmacher]

Two of my favorite people! Daniel Fisher and everybody who works at Moog.

[@final_mile_music9713]

Great film Daniel. Everything about Moog has soul. The factory, the team and, of course the instruments. Wonderful.

[@HerrSpuzzmacher]

Loved it! Now where are these Daniel Fisher live sets...

[@talonted9885]

They are very accommodating at the factory. If you stop in between tours, as I did the last time I was in Asheville, they will do everything possible to give you a quick look in to the work space. Great company and nice people.

[@steroidsR4losers]

COWARD-19 FACE DIAPERS!

[@rickkaylor8554]

I got to meet Robert Moog an NAMM a year before he died. I was working for Suzuki Musician Instruments USA and Moog's booth was across the aisle from us. Mr. Moog was all alone in their booth so I went over and spoke to him for about 30 minutes. He was so nice and humble. I was impressed and very sad to hear of his death.

[@aluminiumnaughty7122]

That is a healthy waveform.. That shit melted my heart.

[@werewolflover8636]

God bless these employees! It truly makes me proud knowing these beautiful interments are still made in the USA! I hope that every young American who’s said you didn’t care if something is made in the USA or by slaves overseas will look at the faces in this video! When you say you don’t care if you buy American made products, these are the people you are taking food from!

[@goodboid]

Rolex and Moog, two employee owned companies known to be militant about putting out quality products. Thanks for the tour.

[@prsplayer210]

Worker owned businesses are the future i hope, the best thing possible in a world of greed and wage slavery.

[@paul_burney]

Rolex are not employee owned - it's owned by a private foundation

[@kletsgoo]

Well.. at least the dream was fun. Now the question remains if this tour was setup to negotiate a price when they sold to inMusic

[@thesearethesuns]

The Matriarch is definitely a gift that the modern day Moog company has given to all of us. We are not only able to work with oscillators and filters that were on the original modulars from the 60s and 70s, we can even play chords on it! I bought my mine last month at the factory in Asheville, and a visit there is a seriously amazing experience. The people who work there are genuine, and well invested, both literally and figuratively, in this world of synthesis, and what I can only imagine as Bob Moog’s vision for his instruments. I’m sure he would be so proud if he could see where the company has progressed to these days. I feel so satisfied in supporting Moog with my purchase, and I have gotten an absolutely invaluable instrument that is honestly changing the way I view making music.

[@thescrewarchive5283]

well said and your so lucky you got your hands on a moog synth!

[@shmi1964]

Best synth I’ve ever bought, hands down (and I have lots of synths haha)

[@Rhythmicons]

I'm not sure those are the same circuits as on the modulars.

[@patrickpostlewait8453]

@@shmi1964 same here! It's a beautiful instrument. Need to visit the factory sometime as well.

[@steroidsR4losers]

COWARD-19 FACE DIAPERS!

[@sirsynth225]

And now we know why a "One" costs 8K... Appreciating this behind-the-scene tour a lot! Wonderful people and top instruments!

[@cyberwraith2k1]

Always wanted to see the factory. Thanks to Dan, Sweetwater, and Moog for the virtual tour. Lots of people passionate about the instruments. It really shows. Hope the legacy can continue for a long, long time.

[@evenmind7283]

How wonderful that a company with that big a focus on quality products is there and able to stay in business with so much cheap stuff going around these days!

[@Nokanmusic]

Glad to see mr. Fisher go to his happy place.

[@GooberNumber9]

I really appreciate Daniel Fisher being enough of a fan to be in awe of where he is and to ask the same kinds of questions a "regular" fan like me would ask

[@_M4YD4Y]

Is this what heaven looks like ?

[@shanesplanetshane3795]

It's nice to live near Moog in Asheville. They are the real deal and comprised from people of the area. I adore my VoyagerXL and it's quite honestly the nicest peice of furniture I own. Whats more, it sounds glorious and I know it was made with pride. Each time I enjoy it, it helps remind me that someone nearby, got to pay some bills and feed their family with the purchase. A lot of this Moog stuff is simply a work of art and a part of American history. Thank you for the tour. What you see is what you get. Asheville is defnitely a unique town. Long live Moog music!

[@supadave422]

One of the most wholesome videos on KZbin

[@TelekonDva]

I loved the workspaces and the people. Did anyone else notice that Hannah Brewer's desk had a picture of the Log Lady from Twin Peaks and a drawing of Dana Scully? :)

[@markusfuller]

Now thats a place I would love to work.

[@9877joseph]

Miss your videos friend! Glad to see you're still kicking!

[@christaylor5498]

yeah man! seems to be pro-420

[@Death_By_Media]

Employee owned and cool products. Yup

[@leonjacobsjr.5215]

Thanks Mr Fisher for taking the time and putting focus on a NC employee-owned American Musical Icon. I recently discovered the impact Wendy Carlos/Keith Emerson had on Moog's evolvement. Wendy Carlos's listening abilities I discovered thru Bo Tomlyn years ago and Mr Emerson I think helped also bring it to awareness to the masses. Some years ago, before the factory updates I was thrilled to also have a tour of the facility and always was honored for the opportunity...(Thanks Ms Linda) Actually while I was there Chick Corea called in to converse with his contact... icing on the cake!!! Originally from NC, Asheville is one of my favorite places and also very fortunate to have an event I've performed at there for the last 20+ years... always a treat. Very appreciative of the commitment, pride, dedication, and quality control of the Moog (Made in the USA) staff that makes it happen. yes...even though I presently have virtual Moogs....A Moog One is on my wishlist!!!! Thanks Again and Best Wishes

[@jonv2911]

Great presentation! I have finally decided to go for the Matriarch after I watched this video… actually I nearly ordered a Polybrute from Arturia but.. no, not this time. To see the dedication, care, the focus and faith to tradition that is going on there… wow! it inspires you.

[@directed6924]

One of the best videos I have ever seen.

[@CaseJams]

This is a dream tour! I’ve never seen the factory.

[@mikehydropneumatic2583]

Daniel Fisher + Moog I click!

[@DonSolaris]

GREAT great company!!! Proud owner of a MiniMoog RE and a Voyager OS (serial No 500, last manufactured unit from the initial run).

[@FrankPSF]

Just pure fun. And of course lots of love as well. Thanks!

[@jgooch99]

One of the first synths I got to touch and mess with was a Moog little phatty at a guitar center. I always remember that day. Great gear and company. 👍🏾👍🏾

[@oldguy5381]

One of Sweetwaters best tour’s, thanks. Always fun to tour a factory..

[@plasmaflow1]

Thank you Daniel Fisher of Sweetwater Sound for your video production "Behind The Scenes Tour Of The Moog Factory". It reminded me of when I visited the Martin Guitar Factory in Nazareth, Pa. The products are only as good as the team that assembles them. I liked your one on one interviews with members of the Moog team. Your video was inclusive of all aspects of the factory production and very enjoyable to watch. The polyphonic MOOG ONE and your video has rekindled my interest in Moog products. Please continue to produce your videos - you are a highly respected player and instructor in the electronic keyboard industry. Of course Bob Moog would have been proud to see the current status of the company and so would my keyboard idol - Mr. Keith Emerson.

[@GEOSynths]

That was awesome, thanks Daniel and Moog…and of course, Bob :)

[@fjfrancois]

😊

[@Reyescult]

This is a great peek behind the curtain. I adore my Matriarch Dark, and there is no question in my mind that was made with love and an attention to detail that is not common in this day and age.

[@MikolaiStroinski]

What an amazing place full of passion and love for music!

[@sawsquaresinetube]

That was such an awesome b-day present to all of us, thanks!

[@DanJanTube]

So happy to see this company flourishing in 2021 and beyond

[@AdamTheAd-vanc3d]

Massive massive respect of the company. Thanks Daniel. Pretty speechless.

[@kevingamache1512]

Finally got my Subsequent 25 And the extra 128 patches on my Gaia are great Thanks

[@andretonelli]

What a beautiful video! I am lucky enough to own a few Moog instruments and it's great to get to know the people who make these incredible machines a reality. Also, I must say that it seems like a great place to work at... Anyway, thanks Daniel for the virtual visit!

[@sweetwater]

Thanks! 😎

[@CyrGlz]

Thank you so much for doing this amazing dream tour !

[@sweetwater]

😎🤟

[@ENSONIQ5]

Very cool to see to birthplace of my much-adored Grandmother before she emigrated Down Under ;)

[@JureJerebic]

Hard to believe this is mostly going away...Heartbreaking

[@studentsmusic]

Wow…as a moog owner (matriarch/Moog One, Mother32) i have been into moog since the minimoog came out in the early seventies and those days watching moog modular demos with big eyes and ears. Made a living out of this passion and its great to see how this wonderful people keep the heritage and spirit alive. Congrats to the staff at moog and thanks for posting this video. Its not (only) a product, its a very personal Instrument and i can feel it every day i use it!

[@synriser6742]

Thanks for the tour. Still loving my Subsequent 37.

[@janbriggs3387]

THANKS MOOG FAMILY. THE ELECTRONIC SONIC POSSIBILITIES ARE VAST AND ENDLESS. FOR MY CREW. THE MOOG SYNTHESIZERS. ARE #1 PRIORITY. THE BOSS !!!((

[@topofthemornintoya]

That was emotional

[@MrStupidHead]

I love my Matriarch. And my Sub37. Play one of them every day. Once i called support about a synth i bought 2nd hand. Immediately got back to me and they were not just cool, but enthuastic. They ended up giving me a power pack, because i had the wrong one. Gave it to me. Who does that on a second hand piece of gear? You buy a moog you are buying people. Cool ones too!

[@kevinsturges6957]

I love watching this video! The conversations and all the gear. All the different kinds of people working together positively for an end goal and treating the customer with utmost respect. They sound just like your company, Sweetwater. You have set a standard for the industry.

[@comfysynth3342]

I’ve always wanted to visit the Moog Factory and this video was the next best thing. I loved it. So good seeing kind people with a passion for beautiful hand built instruments. I own a Model D, Little Patty tribute and THREE Mother 32s. Each instrument reflects the attention to detail and passion that you see in this video. Moog lives. Play on!

[@robustamericanpatches]

Happy belated B-Day Bob! Cool tour!

[@sweetwater]

😁🎂

[@elleon8170]

Great video. Thank you Sweetwater for my Moog synthesizers. Happy Birthday Bob Moog

[@DoctorRevers]

This puts a smile on my face. Quality. History. Important.

[@SynthgodXXX]

Very cool video! My wife & I got a chance to visit the Moog factory and everyone was so nice! Super cool to see all the magic being made!

[@elluisito000]

I could work in that place so much 😀

[@ehrichweiss]

We visited the factory in Oct 2022 and loved it. We were in town to see Stereolab and figured it made a lot of sense to visit since we had never been to Asheville before. The place is amazing.

[@brandonmarshall3249]

Been looking at analog synths. Think this video showed me why I keep leaning toward Moog. Be ordering soon from my favorite retailer Sweetwater.

[@dignafelicisima]

OMG!! this is sooo cool!!! I love you Sweetwater

[@sweetwater]

😁❤️

[@simondavid2519]

What is striking to me in this video is how the people we see seem to be happy about what they’re doing and really open to show their work. It does look like a really good place to work at ! :)

[@multistring]

It’s really great to see the factory working to capacity during the pandemic. What an awesome tour. Thanks Daniel, Sweetwater and all at Moog!

[@MDMC313]

Daniel Fisher is the Bob Ross of gear reviewers.

[@BlisterHiker]

Thanks for the tour! Wow, that video deserves millions of views! It's always a pleasure to see companies so dedicated to quality. *Made in USA still lives!* :-)

[@peterldelong]

Thanks for fawning over my Moog One 16 voice Moog factory during it’s build. I like and my Prophet 10 is now jealous as it sits covered and powered off the last few weeks since The One arrived. Incredible synth and what a great era to be a keyboardist.

[@MartinMacabre]

Awesome tour !,, Bob ❤️

[@toddtrillo7445]

That was Awesome , and Daniel is the the perfect man for job , really enjoyed this

[@LockStoppageSandwich]

Fantastic stuff, would love to be able to visit Moog. But will never be able to 😩

[@apislapis]

Thanks Daniel, Sweetwater & Moog for the tour. Great to watch.

[@mechanicom]

What an amazing video, amazing people, calm, focused vibe..what a wonderful place Moog must be to work. The exacting standards they employ for everyone with no special treatment for all customers is exactly how it should be. Moog synths are a thing of beauty as well as such beautiful instruments. I purchased a subsequent 25 last year, best build quality , aesthetics and sound. Looks great in the living room 👊

[@henrymartin1691]

Very cool! Maybe someday I can own a piece of Moog art!

[@sweetwater]

🤞

[@W4TSKY]

Sweetwater 3 month and 6 month payment plans make something like a Grandmother or Matriarch very feasible nowadays…

[@evanjohnson1815]

Bless Daniel lol I said before that you can tell he loves his job and synths, and this just feels so wholesome lol I want to visit the factory some day

[@BrewerShettles]

Thanks for a great tour and dynamite insights about Moog!!!

[@DerekHunt]

Wow, what a video Daniel! A great many thanks to you, Sweetwater and the Moog team for this walk through the production line, support, QA and everything that makes Moog happen!

[@synth4ever]

Great tour! Thanks for sharing this in-depth look at Moog HQ and the people keeping Bob's dream alive.

[@ROZENHART]

I have loved this company and it’s vision for years. Over the last few years I have amassed a collection of Moog Instruments. My FAV combo is the GrandMother, DFAM and the THEREMINI (yes the Theremini). I’m working on a new project with 4 MOOG synths!

[@dukeviking]

First scene I see my two favorite instruments and companies; Moog & Mellotron. I enjoy my Subsequent 37 as well as my "affordable" Mellotron Micro.

[@PihkaIsMyName]

Love this. Such happy people! A feel-good video.

[@silvershooter555]

Great video tour, Daniel! I've been on the factory tour twice, and it was a great experience. Happy Birthday, Bob Moog. Keep up the good work, Moog employee-owners!

[@ronaldlundbohm815]

Great Video Brings me back to my job at at a Electronic Co

[@michaelmalodrums9674]

Fantastic tour and lots of interesting info , thank you Daniel 🙏🏻

[@michaeldulsky8492]

Awesome facility! I love Moog gear. ❤️

[@mauriciomandara5946]

Thanks for sharing!!! ... great walkthrough!!!

[@sweetwater]

😎👍

[@palimo3653]

You guys should put together a tour video like this with the Sweetwater campus.

[@skippy2136]

Truuuuuuuuuuuuu

[@TheKirkYates]

This is a must visit place

[@openworked]

Thanks for this tour, love it!

[@sweetwater]

We're glad!

[@zachgeyer8090]

This is so awesome!!!

[@lommelinn]

A new generation carrying the Moog legacy to the future perfectly..

[@homeworldmusic]

So Daniel is COVID lockdown Santa Claus, Hannah is THX 1138 hairstyle, can't wait to watch the rest of the video...much more assembly line than I had expected, thank you to all involved for being so warts and all honest. Truly isn't anything on Earth like a Moog, so, cheap at twice the price, as the saying goes.

[@MikeUIibarri]

Bunch 'o young guns up in that joint. Cool.

[@jackblack2548]

Brilliant work ethos!

[@robowenmikels]

Very nice tour, Daniel! Your presentation and professionalism, coupled with your actual love and knowledge of Moog synthesizers, makes for a quality video. It doesn't hurt that all the individuals you spoke to, were genuine and had good stuff to say. It's hard to do a tour in the sense that you can end up with too much info or too little, y'all at Sweetwater seem to do a good job of finding a solid middle ground between the two - lively and entertaining, yet, under 30 mins. Personally, I have no experience with Moog instruments, except that I love the heck out of 'em and have appreciated their sound(s), well before I knew what they were. I've messed around with the occasional VST plugin clone but never been hands on with one. It's an amazing thing that Moog is still around and still takes pride in making the best quality instruments they can make with the same intentions as Bob Moog set out to achieve. They may have retired some models but it looks like that's only to bring forth, new instruments. Happy Birthday, Bob Moog, thanks for opening up a world of (nearly) endless, musical possibilities!

[@zwidawurzn9423]

great stuff, Moog is such a nice company!

[@YourCaliBos]

Excellent video , really enjoyed it

[@ingolf7411]

Thank you very much for this interesting inside view. A great company with great products (and 5 of them found a new home on my desk).

[@davidsharp3110]

Great video Daniel! Comprehensive.

[@sweetwater]

😁👍

[@ratonme]

Great job!

[@lashtal]

This was very cool, very enjoyable, thank you for doing this! :)

[@ParanormalLight]

Would love to work there. Great walk through of the Factory. The only thing that I noticed, that kinda disturbed me, was the lack of people on the assembly lines, not wearing wrist straps. when you are working with static sensitive components, It is VERY important to be grounded.

[@michaeltough2449]

oh, to do a supermarket sweep in the MOOG warehouse :)

[@badwolf489]

Superb soundtrack

[@lotleoregler6836]

it comes with the fingerprint from the floor shop workers, that's why the sound individual, in the East they would take gloves or robots. Cheers from Germany

[@OmarMonsterMusic]

amazing 😍😍😍😍

[@DomiFotaro]

My Sound Studio is on one of those pallets! can't wait to get my hands on it. really great tour!

[@sweetwater]

😁👍

[@Marc-uy7hp]

Awesome video collab.

[@urbannpa]

Got hooked on the Matriarch after seeing Lisa Bella Donna playing it.

[@michaelp0819]

Really enjoyed this! I hope to visit in person at some point.

[@sweetwater]

😎🤟

[@vksoundstudiokokow3236]

Thank you