Рет қаралды 2,002
In the search bar are likely to rank higher. This includes factors such as product titles, descriptions, and tags.
Sales Performance: Products that have higher sales volumes or conversion rates are often given priority in rankings. This is because popular products are seen as more relevant and trustworthy by the platform.
Customer Reviews and Ratings: Positive reviews and high ratings contribute to the credibility and visibility of products. Products with better feedback from customers may rank higher in search results and category listings.
Product Completeness: Listings with detailed and accurate information, including clear product descriptions, multiple high-quality images, and relevant specifications, are favored by the platform and tend to rank better.
Seller Performance: The reputation and performance of the seller also play a role in product ranking. Reliable sellers with good track records in terms of fulfilling orders, providing excellent customer service, and adhering to Daraz's policies are likely to have their products ranked higher.
Promotional Activities: Products that are part of ongoing promotions or deals may receive a temporary boost in rankings to increase visibility during the promotional period.
Inventory Availability: Products that are in stock and available for immediate delivery are typically prioritized over out-of-stock items or those with longer lead times.
User Behavior: Daraz may also consider user behavior data such as click-through rates, time spent on product pages, and add-to-cart actions to determine the relevance and popularity of products.
It's important to note that Daraz, like other e-commerce platforms, regularly updates its algorithms and ranking criteria to improve the user experience and ensure fair competition among sellers. Therefore, sellers should focus on optimizing their product listings, providing excellent customer service, and adhering to Daraz's policies to improve their chances of ranking higher on the platform.