Data to Decisions: Transforming Marketing with Better BI

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This session tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions.
Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you’ll gain actionable strategies to turn data into meaningful decisions that drive your organization’s success.
Speakers:
Ibrahim Albaba // Director of Growth & Strategy, CLS Health
Tom Stanton // Director of Marketing Analytics, Northwell Health
Clay Nickens // Vice President, Strategy & Growth, Action Behavior Centers
Andrew Chang // Chief Marketing Officer, UChicago Medicine
More Takeaways & Insights from Scaling Up: www.cardinaldi...