Data Management Span. Data as an Asset - reusability, continuous value generation. Offence (Growth/Opportunities) Vs Defence (Cost/Risk/Compliance). Drivers of Data Management. Growth/Opportunities or Cost/Risk/Compliance Rola of Data Professionals. - New Opportunities to Leverage Data. - Optimization. - Build a Data Fabric for disparate data sources. Who Drives Data Management - Data Governance Lead? Benefits of Defined Data Architecture - increased collaboration with business/IT. Data Governance Maturity - moderate or lower in most industries. Future initiatives - data governance, data strategy, quality, MDM, self-service reporting/analytics, data architecture, data science (including AI/ML), data modeling, and data integration. Current initiatives - BI, warehouse, security, governance, architecture, strategy, quality, modeling, self-service. Data lake, data lakehouse needed? Leading Data Platforms - Relational databases Cloud Storage.