David McClelland and Three Motivational Needs - Content Theories of Motivation

[@hawax5828]

This man is the reason why I'm not failing for my management classes

[@ManagementCourses]

That's great to hear!

[@bucii01]

He has been helping me untangle my Grad Professors difficult time explaining which is little as he just gives 10 articles running 30 pgs and about thee chp between 2 txt books per class

[@ManagementCourses]

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[@bucii01]

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[@ManagementCourses]

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[@ManagementCourses]

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[@ManagementCourses]

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[@ManagementCourses]

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[@ManagementCourses]

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[@devine5903]

thanks for the information, this really helped in my research.... thanks sir

[@ManagementCourses]

You're very welcome!

[@anthonywurst2548]

Thanks, Michael. I'm a business student and I needed something real to drive home McClelland's theory. Your video was just what I needed. THanks for making it :) God bless you!

[@ManagementCourses]

You're welcome.

[@hannaamini2076]

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[@ManagementCourses]

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Wow, thank you. As a foreigner who is not fluent in the language of the country I am currently living in. I had difficulty understanding my teacher. But thanks to this well-explained video. I finally get it.

[@ManagementCourses]

Thank you - I deliberately pace my videos for non-first-language English speakers, so that's great to hear.

[@KayB-y9w]

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[@ManagementCourses]

That's great to hear, thank you. Good luck with both of your courses!

[@utsavdas1855]

Thank you sir , really good content

[@ManagementCourses]

Thank you.

[@JamesNeill]

Bravo - excellent applied illustration of these motivational concepts

[@ManagementCourses]

Thank you, James.

[@rayyanshobowale7110]

I'm here again to study for my exam. Thank you sir.

[@ManagementCourses]

You're welcome. Good luck!

[@ajjusak6]

great explanations

[@ManagementCourses]

Thanks

[@yohanesliong4818]

Wonderful. Thank you.

[@ManagementCourses]

Glad you enjoyed it!

[@elhamboostani8718]

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[@ManagementCourses]

Glad it was helpful!

[@denverpoole6650]

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[@ManagementCourses]

You're very welcome, Denver.

[@nastazaki1510]

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[@ManagementCourses]

That's great to hear, Nasta.

[@wathsalasamarakoon3305]

Sir...after you explaining this example it would be easy peasy for me understand mcclellands theory. Thank you very much for your effort ✨️

[@ManagementCourses]

Great to hear it!

[@shelliej73]

Thank you for your great examples. It really drives it home for my SHRM-CP exam

[@ManagementCourses]

Glad it was helpful!

[@xjyang001]

Many thanks for the videos.

[@ManagementCourses]

My pleasure!

[@gummee1]

This guy sold me into wanting to get into sales lol.

[@ManagementCourses]

Hey, Thanks!

[@AnhLaMinh]

this video is really helpful, thank you

[@ManagementCourses]

You're welcome!

[@urbanlegendsandtrivia2023]

Question #1 - Since you mentioned at 2:21 of the video that a High nAch person might actually feel powerful, would you say there exists some crossover between these three personality types? Question #2 - Since a High nAch person might be afraid to fail, would you say these persons often have to deal with perfectionism and procrastination issues? Question #3 - Why are star salespersons often viewed with such high esteem in the business world but are sometimes viewed unfairly with low esteem by consumers? Question #4 - How often does a person believe they belong to one of these three categories when in reality other persons see them belonging to a different category?

[@ManagementCourses]

Thanks - a lot of questions, so I need to be brief: 1. I'm not sure that this follows - I was referring to the psychological/emotional pay-off of achieving something. However, we all have a balance of the three needs, so even someone with high nAch still has some nPow 2. Very likely, yes. But again, I am not sure if there is a strong causative link and there may not be any research either way. 3. Good question. The business world needs sales to drive profit. Consumers can feel pressured to buy, by less able sales[eople - who then color our perception of the role. 4. I have no idea. I'd guess most of us have a good intuition. But I don''t even know whether there is a calibrated assessment available!

[@austinwachira5185]

Really well explained thanks!!

[@ManagementCourses]

Glad it was helpful!

[@monetka79]

Super explained 👏 👌 👍 🙌

[@ManagementCourses]

Thank you very much!

[@a13519]

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[@ManagementCourses]

Thank you!

[@favourattah738]

This was very help. Thank you.

[@ManagementCourses]

Glad it helped!

[@AbwibrahimO]

Thank you sir, but most important , i have very big respect for the quality of your content, but most important the engagement! this channel is one of my main reference, as a 10 year exp PM i must admit one secret i HATE PM society because we concentrate on formality not the purpose of it! you sir on the other hand of the people keeping the balance to underline why and when to apply these formality so it is more applicable! respect

[@ManagementCourses]

Thank you very much for your comments. The secret to everythig is balance. Sometimes formality is important. But only when it truly serves the goal of getting the job done.

[@simiminhas5163]

Great explaining!

[@ManagementCourses]

Glad you think so!

[@jesusgalimbertimaravi4081]

Excellent explanation and video. Thank you for the content! Keep it up!

[@ManagementCourses]

Thanks, will do!

[@unclechrislee5595]

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[@ManagementCourses]

Happy to help!

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Glad you like them!

[@adrianpotarniche737]

Much appreciated, Thank you!

[@ManagementCourses]

You're welcome!

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Actually what supremely valuable is making this video with this great explanation 👏 👌

[@ManagementCourses]

Glad you think so!

[@Cmdr_Sam]

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You're very welcome, Saumya.

[@abhishekkumarjha5509]

Thank you so much sir

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Most welcome

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You are most welcome

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Gracias

[@GU3NO]

great video!!!

[@ManagementCourses]

Thank you.

[@joeyberonio3414]

How is this topic related to Motivation and Rewards Systems?

[@ManagementCourses]

I would have hoped you'd see the linkto motivation from watching the video - there are three motivational needs. we appeal to them to motivate people. But this is not about reward systems.

[@jacquilinesopherety6847]

thanks a lot

[@ManagementCourses]

You are most welcome

[@jacquilinesopherety6847]

Blessed

[@DrSudhirBisht]

Super

[@ManagementCourses]

Thanks

[@shivathakur3227]

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[@ManagementCourses]

Thank you, Shiva.

[@hailelove1]

Great 8

[@ManagementCourses]

8 8 8 -- Thank you!

[@matthewfrancis3461]

Great video! May I ask if there is a simple survey out there that could be used to determine someone's primary motivation (nAch, nPow, nAff)?

[@ManagementCourses]

There are some simple quizzes and questionnaires around - just do a search. I am not aware of any that come from serious researchers, so I would use them only as educational tools to illustrate the principles.

[@phoneaccount45]

Hi Dr. Clayton. Would you be able to advise the reason why these theories are called 'content' theories? Why was it decided to call it 'content' theory? What does content in here stand for? For eg: if you say this is a motivation theory, we understand it is do with motivation but when you say (not you personally ofcourse) content theory, to a layman, it signifies nothing? Content as in satisfaction or content as in subject matter or what? I am just trying to understand the reasoning behind the nomenclature to better understand this. Please advise. Many thanks

[@ManagementCourses]

I came up with the terms 'Content Theory' and 'Process Theory' as a way t group theories in a way that seems logical to me: - process theories tell us about different models of how motivation works - content theories offer models of the things that motivate us These labels are not used by researchers. And they are in no way robust. They are just a convenient way to structure the different content in the course. If the terms don't work for you, then just ignore them. If you think they make some sense, but that I put some models into the wrong category, fine. Looking back at some of my choices, I'm not sure I'd do exactly the same again!

[@phoneaccount45]

@@ManagementCourses Thank you Dr. Clayton for clarifying. Again, please never stop the great work you are doing. You are a great teacher and I am grateful that I came across your lectures. I also referred your channel to my fellow students who were struggling and they have subscribed, they were thanking me but the real thanks is to you. So, thank you again from all of us. Much appreciated.

[@ManagementCourses]

@@phoneaccount45 Thank you. I guess I'll need to stop sometime. But I don't have plans to! And I have loads of ideas.

[@phoneaccount45]

@@ManagementCourses That would be a sad day for learners when you stop! Hope you never!

[@ManagementCourses]

@@phoneaccount45 Aww... thank you.

[@nuttawutsaisa-ard9831]

informative!

[@ManagementCourses]

Thanks!

[@onyejiakablessed3386]

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[@ManagementCourses]

Awww thank you.

[@keithmeadows9532]

Hello great video very helpful, i'm currently studying about motivation in the workplace for my supervisor apprenticeship, Do you know what the implications would be for McClelland's theory for what i need to do to motivate others in workplace?

[@ManagementCourses]

Yes I do. If you watched the video, you will know that what McClelland tells us is that we need to understand the people around us and frame our requests of them in terms of the things that most motivate them; their needs. Relate what you want from people to the needs that are most strong in them. McClelland suggests we focus on Power, Affiliation, and Achievement.

[@keithmeadows9532]

@@ManagementCourses Amazing! thankyou for clear and concise guidance on this topic, you have been very helpful and informative. ☑️☑️

[@ManagementCourses]

@@keithmeadows9532 Keith, You're welcome.

[@sorrella]

Sales isn’t easy though and there is a lot of rejection before success is seen. Very challenging to keep an achiever engaged during the ramp up

[@ManagementCourses]

Absolutely, Lisa. Motivation is a vital skill for any sales manager.

[@etheljones1272]

I have a $20 bill where the thread is showing on the front of the bill.And it also have the regular thread on it

[@ManagementCourses]

errrr.... so?

[@airenegerman5615]

Is it applicable to use this motivational theory as bases in a research study to school learners? Thank you.😊

[@ManagementCourses]

I am not sure I completely understand your question and also please bear in mid I am not an academic psychologist. But, if you are asking whether school-age learners are motivated by affiliation, power, and achievement, I'd think the answer is yes. It certainly was among the kids in my school - although that was long ago! 😉

[@airenegerman5615]

I'm just thinking of this concept if I could connect and add this as variable in a research study to school-age learners. Anyway, thanks a lot sir for this comprehensive presentation. God bless!😊❤

[@Sabikakayastha]

cat 🐈 in the background sound. 😂

[@ManagementCourses]

Could well be!

[@stephaniebt2970]

Are those cats in the background? P.S thank you for helping me pass my Management courses

[@ManagementCourses]

May be a cat - I record from home. And, you're welcome.

[@stephaniebt2970]

@@ManagementCourses Cats are sweet I have two of my own

[@LuellaEmily]

How to sell sales to people to sell sales

[@ManagementCourses]

😁Poetry of Motivation!

[@JonathanArons]

what kind of names is faisal and hetal

[@ManagementCourses]

Faisal is a male kind of name (common in Arabic speaking countries and families around the world who trace ancestry to them, I believe). Hetal is a female kind of name (I believe common throughout many parts of India - and the diaspora around the world) What about Jonathan? A male kind of name (originating in the Levant, I think, and common in Jewish and Christian families around the world)

[@MatthewStinar]

You make Hetal sound like a toxic employee. I would recommend against hiring anyone who is motivated by power.

[@ManagementCourses]

Matthew, it is important to consider degree. You can have a high motivation for power without it becoming toxic. Indeed, it usually becomes toxic when your motivation is not 'for power' but 'against losing power'. (The US version of House of Cards is a great fictional exemplar.) And excess motivation towards achievement or affiliation can likewise become toxic - as can fear of losing affiliation or of failing to achieve. These lead, respectively, to manipulative behavior or to playing it overly safely.

[@CrownedByTana]

this is manipulation, byee-

[@ManagementCourses]

Okay, goodbye. But be aware that this is an assessment of how we can use known psychology. Is it manipulation? That all depends on your motivation, really. Are you using this to help people feel good about something they need to do, or to coerce them into doing something that's not good for them?