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This talk will give you ways to optimize reach of your f2p game before you even start prototyping. Professionally it might be called product positioning or product strategy but we go into much more depth regarding your potential target audience and you will learn about player habits, preferences by region, age or gender and even how graphic style is difficult to create to address a world audience. Specifically we go into detail about how genre will influence your audience size.
The final verdict and take away is a method where you can put your game idea in and get a good impression how large your audience potentially can be - which makes f2p games more likely to succeed.