Dealership F&I Training Lesson - How to sell to cash customers & How to present on digital menu

[@joemama22]

I have been watching millions of these dealer training videos, and this one was presents the best incentive to finance vs. pay cash...

[@anjamerchant]

Can you do a video on combatting high interest rates?

[@kellis773]

I usually buy warranties, and 80% of the time, I have used them. If I trade the car earlier than I originally expected, I'll cancel and get a refund

[@wickedfifth]

14:05. Strongest shit I have heard in a while. Hell of an angle. And also true and beneficial to the customer. Hard to lose on a win/win/win!

[@flpete]

As a car shopper, I wont tell anyone iam a cash buyer till the end when all numbers are agreed upon. Then i throw in Cash in last 5 minutes.

[@JMO50]

@@flpeteand watch the price go up and u cry about not getting rebates and incentives 🤣 people dont be dumb like this guy

[@CelticsWin7]

I think in dollars and cents and I agree it’s probably easier to sell the product using percentages with cash buyers. That being said, being the dollars and cents person I am, I would need to request the actual dollars and cents for each product on the menu regardless. Great video 👍

[@matthillyard374]

When the value exceeds the cost, customers purchase. That simple. Build the value, relate it back, be human and shut your mouth after you close.

[@ThomasWordlow]

I say no to all F&I products regardless of the stellar presentation.

[@moradimedia3171]

Great info!

[@Digger1576]

Another cash conversion option is a prepaid lease. I switch Corvette (sports car) buyers all the time. They get their sports car for 2-3 years for half of the price.

[@travisj05]

This actually isn’t a bad idea..

[@FinanceManagerTraining]

We call this a one-pay, but yes, same situation!

[@AskforQAli]

But I would have to return it after 3 years. Don't I? This would be losing credibility quick

[@travisj05]

@@AskforQAli Not really sure what you mean. Most people buying high price vehicles cash are likely buying new. New car buyers statistically trade twice as soon. Leasing can be a buyout or trade in. The residual protects against negative equity as long as you’re within the terms. It’s possible customers may consider the advantages of using the other portion of the money elsewhere. I could go on…. A negative outlook generally generates negative results.

[@travisj05]

@@AskforQAliAnd if you happen to have positive equity you can retain it. So you prevent negative equity and have potential for positive…also if you take delivery of a vehicle it takes instant depreciation. Buying cash transfers 100% liability of the depreciation onto the owner.

[@FantmVirus]

happy to listen but be assured I am shopping the warranty around. I bought a unlimited mileage bumper to bumper for my Jeep but bought from a dealer in t the midwest for less than 1/2 of what the local stealer was going to charge me. I am a cash buyer - always have been so I do have option. I prefer to not waste your time - give me your best price. I will call 10 other F&I managers and once I tell reception I want to buy an extended warranty I get through pretty quickly and compare your deal. If you are the best option for the same warranty then I will buy from you, else from them. BUT I don't need or want the hard sell as that will just make me buy elsewhere.

[@xxkx7252]

Oh my god you're a freaking genius

[@juansimo5248]

Great video, a lot of value!

[@FinanceManagerTraining]

Glad you enjoyed it

[@flpete]

Yes alot of value, for the car shopper like me and what menu-driven xtras to say NO to

[@leond9677]

GOOD VID DOGG

[@raulpalma504]

still things that are tangible 🎉

[@AndreaClement-d2i]

3% on a 50K is a $1500 VSC. I doubt that.

[@edwardbaker2192]

As someone who is a cash buyer and has purchased 11 new vehicles over my lifetime, I have never seen any real benefit in any of these products. So I’m far ahead of the game. Only one car out of 11 was not driven until it was worthless and we moved on from that as soon as we knew it was junk while in warranty. So I would tell you that I’m totally comfortable being self insured as I really have those savings in the bank. Sorry, these products to me are nothing more than a worthless time share. So, I would politely ask you to move along with closure and if you tried again, I would politely stand up and wish you a good day.

[@OGooweee]

You would leave because someone was doing their job? That's pretty immature. Can I ask you a question? Sales rule the world in every single market. Why would you be upset at a person doing their job to make a living? Also, convenience is something I'm sure you see value in. Service contracts offer convenience, they save time, save you money, and give you a piece of mind. If you're going to self insure and come out of pocket either way, how do you see no benefit. I just want to have the conversation. Thanks

[@OGooweee]

@@zjones9876 So for 2500 dollars you don't see value in insuring a 40k vehicle for 8-10 years? Not saying you, however most people insure an iPhone for 10 bucks a month with Apple care. You can spend 40 bucks a month to insure the car which is 40x the value of an iPhone. To me its a no brainer Especially if you use a company who actually honors what they say they will do.

[@OGooweee]

@@zjones9876 not true at all. I have the ability to match factory coverage with actual factory service contracts that take their comprehensive to 10 years. It also covers ball joints, struts, and tie rods which aren't covered under what the manufacturer basic 3 yr 36. I really appreciate you having the conversation and where you live might be different but if not, you have been severely misinformed

[@Alwayslate-gv9vw]

@@zjones9876 it doesn’t speed up repair time, but it does give roadside assistance, rental car coverage and protects against inflation. Shop labor keeps going up and your cash keeps getting weaker, the warranty locks in that cost regardless of how expensive shop labor gets. At our dealership a shop hour has gone from $120 to $175 in the last 4 years.

[@scottr2706]

@@OGooweee We car buyers have no concern about the F&I managers job. All we need is the contract signed, the financing secured. We, who know, have zero interest in any product offered by the F&I manager. Every product is grossly overpriced, available elsewhere for less money, and of dubious value. Actually we help the F&I manager by not wasting time listening to that manager using word tracks and props to sell us something we will not buy. Personally I have purchased more than 30 vehicles over the years. Other than a couple of pre-paid maintenance contracts I have never purchased one F&I product, ever. I fondly recall how much money I saved over the years. It has nothing to do with immaturity.

[@raulpalma504]

Work so hard to earn...not save,some invest