Decode: AI-Driven Customer Experience: Personalization at Scale

At TM Forum's inaugural Telco AI event, Innovate Americas, a decode session hosted by Amazon Web Services explored the use of AI in understanding customer preferences, predicting behaviors, and delivering tailored services, with a focus on the telecom industry's unique challenges and opportunities.
Moderator: Dean Ramsay, Principal Analyst, Head of Research & Media, TM Forum
Ross McWalter, Head of Telco Data, AIML & CX, Amazon Web Services
Bala Shanmugakumar, Assistant Vice President, Industry Solutions Group - Telecom, Media, Technology BU, Cognizant