Turning £500 into £350 Million - Oliver Cookson, Founder of MyProtein

In this weeks episode Ali sits down with award-winning British entrepreneur, Oliver Cookson. Oliver left school aged 16 with just one GCSE and went on to become one of the UK's leading self-made millionaires after founding sports nutrition business Myprotein. Earlier this year Oliver released his book 'Bootstrap Your Life' where he writes about his experiences turning a £500 overdraft into £350 million.
In the conversation Oliver and Ali discuss the story of MyProtein from the early days right up until the sale, covering the challenges that come with being an entrepreneur, mindset and how we sometimes have to roll with the punches.
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00:00 Intro
3:40 The early days of MyProtein
24:10 Motivation
29:19 How do you get customers from day one?
32:15 Were you having fun?
34:13 Professionalising businesses
42:22 Selling MyProtein
55:20 Wealth, happiness and jealousy
01:04:15 Self-Reflection
1:10:01 Writing 'Bootstrap Your Life'
1:16:46 Mindset Mistakes
1:21:36 Goals
1:27:01 Routines & Digital Detoxing
1:29:19 Rapid Fire Questions
🔗 CONNECT WITH OLIVER
💻 Website - olivercookson.com/
📸 Instagram - / mrolivercookson
🐦 Twitter - olivercookson?lan...
👥 Linkedin - www.linkedin.com/in/olivercoo...
📕Oliver's Book, Bootstrap Your Life - www.amazon.co.uk/Bootstrap-Yo...
🎙Oliver's Podcast - podcasts.apple.com/gb/podcast...
🔗 CONNECT WITH ALI
🎥 KZbin Channel - / aliabdaal
🐦 Twitter - / aliabdaal
📸 Instagram - / aliabdaal
💻 Website - aliabdaal.com
👥 Linkedin - / ali-abdaal
📚 RESOURCES MENTIONED
The 4-Hour Work Week - Tim Ferriss - geni.us/Ya4i8
The Daily Stoic - Ryan Holiday - geni.us/gBPKv
📄SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - aliabdaal.com/podcast/
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover their journey's towards finding joy and fulfilment at work and in life. In each episode our host Ali Abdaal talks to his guests about their philosophies, strategies and tools that have helped them along their personal path to living a life of happiness and meaning. There's no manual for living a happy life, but we hope that from these shared experiences you'll leave each episode with practical advice you can use to help you along the way.
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[@sky16650]

Great podcast, love how Ali asks open ended questions to generate story’s rather then short answers.

[@on9francisyu]

He really studied his craft. It is what I love.

[@OpiTheFitnessAnimator]

Lovely interview, inspiring. Oliver seems to have a lot of humility. Love Ali's interview style. Keep them coming! 😊

[@ShivanS]

This gentleman is so well-spoken and intelligent. Oliver Cookson has so much to teach us. Great interview.

[@on9francisyu]

Both of them are well spoken. It is nice to see them.

[@ShivanS]

@@on9francisyu agreed.

[@IsaMutlib]

Brilliant podcast. Oliver is a rare gem.

[@colourful.foodie]

BIG UP Manchester Entrepreneurs 👏🏼 what a humble man! Great podcast Ali 👍

[@asabentley9174]

This is an incredible pod. Recommending it to others. What a story.

[@Lumary]

Love this interview, thanks Ali and happy holidays! 😊 🎄

[@conornoble6205]

What a great guy and yet another insightful interview! Hope to see many more like this!

[@patrickgialamas]

Absolutely thrilled with this information! What a great interview!

[@garethwilliams3048]

Just bought the book : ) Class interview !

[@ChristinaAaliyah]

I dont think I've ever listened to a podcast with Oliver Cookson so this was really interesting 👍🏽

[@on9francisyu]

He sounds like a very knowledgeable i love him.

[@ChristinaAaliyah]

@@on9francisyu I agree! I'm definitely going to check out his book

[@jobkiruhi259]

Great conversation. Happy to see Oliver giving back to the less fortunate in the society.

[@priyanshuchoudhary557]

the much awaited one....keep it up ali....!

[@afrasiyaabkhan9774]

ali has the best pod out there right now.

[@samscully3343]

Ali.. You've obviously read some books or articles on questioning! Great job. What a story!

[@MultiWarbird]

Fantastic interview! Thank you for this.

[@DrErwinKwun]

Fantastic story. Love the follow up questions and curiosity of Ali that bring the best out of the guest. Oliver Cookson appears to be very humble and grateful.

[@on9francisyu]

I think it is the part why we need to listen to this podcast he knows how to ask the right question

[@insafibenyaich7647]

instant intellectual crush. Such an inspiring, humble man!

[@razabadass]

Thank you Ali and Oliver! Raza :)

[@AhmedBalfaqih]

Wise beyond his years, Mr. Oliver.

[@rohitchaudhari7997]

loved it thank you

[@king0vdarkness]

great podcast, thank you

[@ironmine]

This was a great pod Ali! Thank you

[@on9francisyu]

Amazing podcast.

[@anasyusuf1607]

Awesome work Ali ❤

[@SusheeNzeutem]

Cafe Del Mar! Right on Oliver

[@omidmohammadi6150]

Loved it!!

[@angelorucci]

Great! Ali please able subtitles automatically generated, I understand a little bit spoken English but with subtitles it's easier. Thank you

[@rohitchaudhari7997]

can u add subtitles to this vdo plz its good to use more sences together, like listern+read+see its quiet less distracting

[@techcontinuum7421]

7:00 Start watching again.

[@naqibrownvlogs]

Very nice Ali ❣️

[@therealityclips3751]

Please add subtitle so we can also understand his accent is pretty tough to understand plese ali add subtitle

[@tasneemfaridz4205]

I wish there's a subtitles 😢

[@Elizabeth-jk4yj]

Ali make a channel for podcast clips and make shorts of it in your main channel :)

[@DrBrunoRecipes]

Amazing 👌🏻 Greetings from Scotland 😊 Have a wonderful day everyone 🌻

[@doronuzanhebrew]

Hey, I want to develop my own brand of protein bars. My advantage over the competition will be primarily the taste. I want to make bars with a high amount of protein with flavors that do not exist on the market. I would love to hear if this could be relevant, and how can we move forward if so?

[@sherwin3]

Ali, was it 35mil or 350mil he made? I just noticed your video title shows the latter while you opened the podcast with the former :)

[@olivercookson]

Hi. I think Ali was referring the first and second exit.

[@greatgatsby6953]

Why is Oliver Cookson so truthful?

[@olivercookson4758]

Is it a bad thing? :) I believe in being honest and I don’t feel I need to lie.

[@richardrendell9363]

@myprotein hasn't sent my order